Scott Tegethoff Email & Phone Number

Greater New York City Area

As President of NY Global Accounts I lead the transformation of teams across the globe. Marketing and media precision is moving so quickly, it my job to ensure that our teams understand and leverage the newest methods of audience understanding, data inspiration and team integration across the entire customer journey.

Greater New York City Area

As Global President of Audience engagement at TBWA, I lead teams to deliver on the promise of precision marketing based on audience understanding that lead to better, more insightful creative. I'm also the bridge with OMD to ensure that media owner opportunities are supercharged by creative ideas.

• Worked with Global Managing Partners, Regional Presidents and Market Heads to ensure that all UM proprietary tools, processes and resources were used with existing and potential new clients
• Planned and delivered internal trainings in order to improve and guarantee consistency of skillsets around the world
• Provided internal consultancy advice and support to teams working on high-value global clients like L’Oreal, Exxon Mobil and Coca-Cola
• Retained and grew the assignment of the Coca-Cola account, by winning 32 new country assignments
• Relaunched new branding logo, marketing approach and positioning for UM brand

• As CMO and EVP, Global Managing Partner, I am responsible for driving communications, innovation, culture, and branding initiatives across the globe.EXCELLENCE:
• Globally direct media/communications expenditures of $1.2 Billion for Coca-Cola, L’Oreal and ExxonMobil.
• Ushered the introduction of Coke Zero, Coke’s newest billion-dollar brand.
• Launching and implementing connection planning for Coca-Cola in 20+ countries.

Quenching my thirst for challenge, I moved to IPG in 2004 to take on new brands and create innovative marketing solutions for another leader in advertising.

• Furthering my track-record of long-term commitment and brand loyalty, I moved with my position, which was consolidated within Publicis from Saatchi, to Starcom/MediaVest and continued to grow the P&G account.IMPACT:
• Directed media/communications expenditures of $900MM for P&G.
• Managed leading brands including Tide, Pampers, Charmin, Swiffer, and Folgers.
• Lead group of 64 people to plan consumer communication touch points for 80% of Procter and Gamble brands in the US.
• Challenged Tide team to move product “out of the laundry room” and “into the hearts” of consumers resulting in double digit increases in sales.

• Global lead for P&G account at Saatchi & Saatchi with billings of $800 million. Expertise in beauty, household cleaning, paper and food products. Specific experience on Olay, Head & Shoulders, Tide/Ariel, Charmin.
• Promoted to SVP after 1 year; to Co-NY Director after 3 years; EVP Global Director after 4
• Led a comprehensive transformation of the OLAY brand from your grandmother’s brand to every woman’s brand via multi-media strategies, doubling sales in 5 years
• Developed and organized international Saatchi & Saatchi team to pitch P&G planning/buying assignments and led global team to win first P&G planning assignment in China ($100million USD)

• Began my career as a media planner responsible for designing the corporate advertising media plan for two major accounts: Allstate and Maytag. I was consistently promoted throughout my 9-year tenure to take on key.
• Launched Marlboro Miles and Marlboro Medium.
• Nurtured relationships with print advertising community to get the best prices and cover positions for the client.Media Supervisor, P&G & Kraft accounts:
• Worked on P&G internationally in Germany & Mexico.
• Pitched and won P&G TV buying/scheduling AOR in Mexico.
• Built, recruited, and organized new group consisting of 17 members.