Scott Templeman Email & Phone Number

Washington, Dc, Us

As Treasurer of the Bradley Farm Homeowners Association Board of Directors, I help manage the non-profit corporation alongside other elected volunteer board members. We work in collaboration with the Associa Community Management Corporation to provide day-to-day services to members of our community, including customer support, billing, accounting, and advisory services. In my role as Treasurer, I will be actively contributing to the long-term financial planning of the organization. This will involve setting financial goals, planning for major expenditures, and growing the reserve fund to ensure the future stability and sustainability of our community.

Columbia, Maryland, Us

Leadership: I oversee a diverse team of designers, an analyst, and a content marketing manager, fostering a culture of innovation and empowerment. I am committed to nurturing the professional growth of each team member while also driving the optimization of our processes, creating scalable, systematic workflows that promote efficiency and effectiveness. My leadership style is characterized by its focus on individual growth, efficient collaboration, and continuous improvement, ultimately aimed at enhancing job satisfaction and overall team performance.Branding: Leading multiple brand campaigns and driving the creation of Advarra's Brand Book are among my recent accomplishments. These initiatives have helped codify our company's messaging and identity.Search Engine Marketing: I oversee global paid and organic search activities, optimizing target keywords, ad text, and landing pages. I collaborate with external parties as necessary and focus on content strategy to elevate Advarra’s position on high-relevance search terms.Website: I implement strategies to boost awareness of Advarra’s offerings and generate new business opportunities, enhancing our industry position.Online Presence & Social Media: I define and execute our social media strategy and external digital presence, managing various outlets to promote Advarra.Display & Content Advertising: I work with internal resources and vendors to optimize creative and tracking aspects of our online campaigns, ensuring they meet objectives for ROI, lead generation, brand awareness, traffic generation, and conversion.Analytics & Competitive Intelligence: I compile disparate data sources in centralized PowerBI dashboards to provide actionable insights, making data-driven recommendations to optimize our marketing programs. Additionally, I periodically analyze and report on competitors' online marketing activities, making strategic recommendations based on these insights.

Washington, D.C., Us

As the Lead Instructor for the George Washington University's Digital Marketing Boot Camp, I facilitated an intensive, part-time program that transformed students' understanding of modern marketing. Over the course of 18 weeks, my cohorts of students gained hands-on experience with tools like Google Ads, Google Analytics, Facebook Ads Manager, and WordPress, and acquired skills necessary to thrive in the digital marketing industry. I guided them through the development of marketing strategies, campaign creation, digital advertising, and analytics reporting.In my role, I emphasized practical application of the theoretical knowledge learned, encouraging students to undertake real-world digital marketing projects. I also ensured my students were well-versed in the fundamentals of marketing, including value propositions, marketing research, audience segmentation, branding, marketing objectives & KPIs, customer journeys, marketing funnels, and marketing plans.Moreover, I coached my students on digital marketing strategies tailored to different business models, the intricacies of paid search and social media advertising, display advertising, retargeting, customer relationship management, and marketing automation. I also focused on optimizing campaigns and websites, imparting knowledge on website creation, content optimization, search engine optimization, link building, backlinks, website analytics, and conversion tracking.As an instructor, I took pride in my consistently high Net Promoter Scores and was gratified to witness many of my students successfully pivot their careers or earn promotions by leveraging the skills they acquired in my class. My goal was to ensure that each student left the program with a comprehensive digital marketing toolkit and a GW credential demonstrating their achievement to potential employers

Herndon, Va, Us

Leader of the digital marketing strategy and execution since summer 2019. This includes managing the website, advertising, SEO, social media, analytics, and our monthly newsletter. I've overhauled the design and architecture of the website, delivered measurable results while increasing efficiency of advertising budgets, internalized key competencies, targeted and achieved first page search ranks (keeping company with giants such as Microsoft and Google), budgeted for 2020, unlocked strategic insights for executives/BoD from our web and performance data, and successfully argued for making new strategic technology investments.

Mclean, Va, Us

Part of the Digital Marketing team within Corporate Affairs. I refined and evangelized marketing strategies focused on cultivating revenue and maximizing efficiency. My key areas of expertise are: organic and paid promotion on search and social media, interpreting digital metrics to guide strategy, and optimizing content for persuasive purposes.

Tysons Corner, Va, Us

I managed digital advertising (social, search, and display), overseeing any agencies hired across these channels, while also shepherding organic efforts. I was also responsible for marketing analytics and reporting using Salesforce and business intelligence dashboards. I contributed to strategy around content planning, marketing analytics, and website landing pages. I tested new tactics, creative, and calls to action through our advertising efforts for the iterative optimization of KPIs.

Tysons Corner, Va, Us

Key Member of the Demand Generation Team. I managed the social media community/feeds, and was also the manager of our Adwords & Display campaigns. Contributed towards strategy around content and the website. Social strategy/digital promotion advice across various brands, products, teams, and various odd jobs. Frequent analysis and reporting of social and search metrics. Key software used: Hootsuite Enterprise, SalesForce, Adwords, Google Analytics, Excel.

Helped people, businesses, and organizations better utilize their web and social presence to achieve their marketing goals.

Web content and technology manager for 5+ California Product sites, Inbound Marketing strategy & execution (Web content production, Social Media & community management for California Paints, SEO strategy across brands). Regular use of Hootsuite, Hubspot, Wordpress, Facebook Ads, Google Analytics, and Photoshop.

Us

Community manager, social strategy, content marketing, & web maintenance. Admin for 25,000+ member LinkedIn Group http://www.linkedin.com/groups?gid=2716

Carmel, Ca, Us

Lead Outsell’s social feeds, strategy, and measurement; website analytics; Produce and manage newsletter; community manager for Outsell & Gilbane brands; Manage Gilbane database; Speaker coordination for Gilbane Conference; Brainstorm how to enhance web experience for users and prospects. Technical support as required.

Boston, Ma, Us

A mix of digital marketing, web master, office management, and IT duties. Headed social media strategy for Gilbane Boston, and organized it's speakers. Company bought by Outsell, Inc.

Master Of Business Administration - Mba, Marketing Management

Bs, Energy, Business, & Finance