How we measure time is how we measure life. By changing how we measure time, I believe we can change how we experience life. My interests and professional career have converged around the creation of a perspective-shifting timepiece known as The Present.The Present is where mindfulness meets time.https://thepresent.is"a 21st century Walden"FAST COMPANY"A new way of thinking about time."ARCHITECTURAL DIGEST"artist Scott Thrift wants you to see the bigger picture."WIRED"Humanitarian design at its best."DESIGN WANTED"A simple perspective shift that can change how you think about your waking hours in a way that makes it seem like you've been magically handed more time."AMERICAN INSTITUTE OF GRAPHIC ARTS - EYE ON DESIGNTHE PRESENTThe Present is a timepiece designed to guide our thinking and behavior into greater harmony with the natural world. Recognized as a bestseller at the prestigious MoMA Design Store, these timepieces are not just objects but catalysts for a paradigm shift in how we define the present moment. INTENTIONMy intention with The Present is to help daring individuals form a more meaningful relationship with the moment, moving beyond the linear tick of a second to embrace a broader, more holistic view of time.The Present isn't just about measuring time; it's about creating balance – acknowledging the necessity of linear time for practical purposes and embracing the cyclical, more holistic aspect of time that resonates with the fluidity of change. This dual perspective, I believe, is an invaluable part of how we set the stage for an abundant, post-scarcity future rich with meaning.EXPERIENCEMy formal education in film studies led to co-founding the Emmy award-winning production company, 'm ss ng p eces'. My experiences there gave me a unique perspective on the world. Documenting and making art across six continents profoundly influenced my work with time. For years, I sought to pinpoint a singular thing the world needed most. The result of this inquiry is The Present.