Founder
CurrentSince 2013, The Present has guided thousands of people into a new way of seeing time. Our handcrafted timepieces realign your experience of time with the natural rhythms of the day, the moon, and the year. The result is a life-affirming, conversation-starting, new point of view on the nature of time.Navigating the year demands more than meeting deadlines; it requires preserving the human element that bolsters every achievement. 'The Present' offers this grounding touchstone, a nod to life beyond work. It's not merely a "clock" but a tool to renegotiate the value of time itself. 'The Present' offers a corrective balance to the narrow, short-term approach to time that dominates contemporary life. This simple, thoughtful piece is a daily reminder that realigning with a long-term perspective isn't a luxury—it's essential.The Present's mission extends beyond the creation of physical objects; it also entails conducting a longitudinal study exploring the individual and collective impact of such temporal reorientation. By extending the boundaries of perception, 'The Present' challenges the status quo, offering a refreshingly holistic approach to time that values its quality over quantity.Established by autodidactic designer and filmmaker Scott Thrift, the company leverages the synthesis of his formal education in film studies, creating an award-winning production company, extensive international travel, and two decades of practical experience in design.Do you want to have more time in your life?visit https://thepresent.is
