Search Conversion, an interactive marketing firm specializing in web site development, internet marketing, and search engine optimization SEO. Primary accountability for operational direction, financial oversight, staff management, and business development/client acquisition initiatives. Deliver technical and strategic direction for over $500K in contracts and over 40+ clients representing diverse industries located throughout the United States, the Caribbean, and South America. Selected Accomplishments and Contributions:- Consult with clients to enhance online brand recognition and awareness strategies; providing expertise in the areas of search engine and landing page optimization, web site analytics, funnel analysis, PPC campaign management, search engine-friendly design, shopping cart optimization, news/press release management, and e-mail marketing campaign development.- Employed up to 12 staff members at one time; currently overseeing two Online Marketing Specialists and managing off-shore technical resources. Provide leadership and direction on client deliverables; utilizing an employee-centric approach to maximize accountability.- Routinely provide thought leadership within the local community and in online forums. Secured partnerships with entrepreneurial organizations to include the Laptop Café and The South Denver Chamber of Commerce; training up to 100 attendees on social media marketing strategies.

DGS was a globally-recognized provider of outsourced online customer acquisition solutions serving principally to large, consumer-facing organizations to include Time Warner Telecom, Comcast, and DIRECTV. As the eighth employee, I served as a Growth Hacker using my leadership to creatively generate revenue from new channels prior to the company going public. Over the course of my tenure, I was able to develop innovation around their non-paid tactics and sales initiatives to include marketing automation, landing page optimization, conversion optimization, organic searches, email promotion, buyer referral programs, and gift card tracking systems. I additionally managed a full-time graphic designer/copywriter in the development of campaigns and oversaw work of globally outsourced technical contractors.

As a consultant, responsible for several redevelopment efforts, all on-page optimization, Amazon and other affiliate partner relationships.

In 2009, I was recruited by Aimco’s VP of Marketing to provide expertise in the development of their SEO, SEM, CRO, and competitive analysis strategies. I managed a team of 6 in the implementation of the program; utilizing on-page, off-page, PPC, data feeds, rank-tracking, and reputation management techniques to engage potential leasing clients. Over the course of my tenure, I was able to maximize and optimize search rankings for over 500+ websites under the Aimco umbrella; securing placement on “Page 1” search results while effectively altering lead generation from traditional outreach tactics to obtaining over 80% of all leads through the website channel.

In 2006, I was hired by NCM to serve as their Marketing Product Manager and in-house Developer for two evolutionary web development projects focused on assisting Corporate Sales and Marketing. I partnered closely with Marketing and Sales leadership, while overseeing all strategic project management related to product development efforts to include tactical planning, internal customer management, and external vendor management.

I was recruited by EchoStar to serve as a Business Analyst, Project Manager, and Database Developer; focused primarily on maintaining compliance with the Sarbanes–Oxley Act of 2002 for their Corporate Tax Department. In this role, I implemented 3rd party applications and developed internal proprietary applications utilizing .NET, PL/SQL, T-SQL, and Brio database tools. I additionally supported numerous data warehouse projects under the EchoStar Oracle applications.

In 2001, I served as a Principal Partner for the Whole Health Network. In this entrepreneurial role, I oversaw the development of new health facilities in Littleton and was also accountable for a full advertising budget which was utilized on diverse marketing initiatives to include strategic web development efforts.

In 1995, I formally launched Envoy/Jacob Database Engineers; engaging clients in the Denver Market in need of contractors and web professionals specializing in the development and management of internet databases and servers to include Oracle, MySQL, and SQL. Over the course of Envoy/Jacob's operation, I obtained entrepreneurial-level expertise in business planning, financial modeling, sales and client relationship management, business development, and staff leadership. .