• Received promotion to Director-level to implement a complete overhaul of the current marketing and market development system, establishing procedural structures, evaluating representative performance, and instituting turnaround strategies or terminating underperforming contracts.• Received a supplementary budget for a European brand awareness campaign, spearheading regional initiatives through different EU markets to drive 15% year-over-year (YOY) revenue growth.• Spearheaded a complete redesign of the company logo, integrating dynamic web design elements alongside while maintaining the conservative nature of the organization of enhance brand image.• Championed the development and launch of a product offering into the market, guiding personnel to direct the largest product launch in company history and manage introductory strategies. • Cultivated relationships with industry partners, building long-term relationships to effectively expand service offerings and capabilities. • Continuously participated in webinars and industry seminars, gaining expertise and additional strategies to augment operations and drive organizational success.• Developed and implemented a measurable performance matrix to allow long-term evaluation of onboarded North American manufacturing representative operations, updating representative contracts and allowing for stronger alignment to organizational expectations.• Ideated and relaunched a focused marketing campaign, utilizing opportunities to improve brand awareness and an understanding of customer behavior to effectively allocate budgetary funds, expand existing markets, and outreach to additional expansion opportunities.• Piloted cross-functional personnel to manage the largest product launch in company history, formulating initial marketing strategies and evolving initiatives to a continuously transforming market.

• Evaluated and developed new markets and customers, expanding current business and customer base to subsequently generate additional revenue.• Traveled on a global scale alongside manufacturing representatives, expanding the market and customer base to new sectors and territories. • Designed and launched organizational trade show presence, evaluating valuable participating and product presentations to align to varied customer expectations and budgets.

• Established a new national position in manufacturing medical device components and stand-alone products, developing policies and procedures alongside sales strategies and marketing plans aligned to strategically gathered metrics and forecasting efforts.• Identified target audience through measurable, realistic metrics, preparing and delivering presentations and representing the organization at trade shows and industry events to cultivate new sales opportunities and market expansion.

• Partnered with Original Equipment Manufacturers (OEMs), manufacturers, and machine shops servicing aerospace, automotive, electronics, medical device, and manufacturing industries to in a six-state territory to market metal finishing services.• Received selection to launch a regional price increase for the Minneapolis market, introducing overall $800K in price increases while retaining 92% of clientele, 60% more than originally projected.