Senior Marketing Consultant, Senior Market Analyst, Staff Financial Analyst
Rancho Cordova, Ca
Manage corporate marketing functions and initiatives to over 800 Allstate Agencies in California. Direct brand management, customer retention strategies, media development/placement, budget/forecasting, marketing measurement, social media strategies, sponsorship development and implementation, product positioning, product launches, advertising, sales collateral and tradeshow marketing. 12 yearsResponsible for identifying and analyzing changes in the local CA insurance market. This included competitor product and rate filings with the CA Department of Insurance which allowed senior management to proactively react to market changes and make recommendations for future profitability. Created a local demographic profile utilizing US Census data for all new agents. Included local market demographics, competitive pricing and insurance shopper data for their direct marketing area. 1 yearPlanning and forecasting for Homeowners Insurance in CA including all factors, including premium, expenses, frequency, severity and financial trends, that drive profit and revenue growth in that line of insurance. Provide information to senior leadership that identifies opportunities and issues which impact profitability within the Homeowners line of insurance in CA. 1 year