Scott Vansickle Email and Phone Number
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I am analyst relations manager, a professional business storyteller, corporate communications executive, and media relations professional who has been working in the high-tech industry for more than 20 years. My position at Cloud Software Group enables me to work with some of the brightest minds in the technology industry, including industry analysts and the smartest innovators in the enterprise IT market. Though I currently work on the Cloud Software Group corporate marketing and analyst relations team, my experience also includes managing and working for communications consultancies and PR agencies, where I've been privileged to mentor some of the smartest, most gifted writers and media relations professionals in North America. I've also worked as a PR manager for Cyclades Corporate before it was acquired by Avocent. That combination of client-side and agency experience informs my work, ensuring my teams understand what our clients need to achieve their business objectives, and share program successes and updates with their executive teams. My accomplishments include:* Global analyst relations programs that leverage scale for contract negotiation and influence, but is delivered as a service to individual business units, including Citrix, NetScaler, ShareFile, Spotfire and Tibco, and secured C-suite approval and support to execute to plan, along with buy-in from BU general managers* Competitive evaluation project and response management, leading to Leader’s Quadrant placement in Gartner Magic Quadrants and leadership placements in IDC MarketScapes and Forrester Waves* Global technology PR programs and account teams that delivered high profile placements* Strategic communications plans and counsel to C-level and VP-level executives* Compelling web content and blog posts aligned with client SEO programs* Crisis communications programs for hospitals and public corporations* Corporate brochures, white papers, FAQs, press releases and by-lined articles* Media and analyst relations programs and resulting placements* Sales presentations and collateral* Media training that yielded improved media placements* Industry and market reports based on both qualitative and quantitative research* Thought leadership programs, including op-eds, by-lined article placements and speaking placements
Fastly
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- fastly.com
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Senior Analyst Relations ManagerFastly Jun 2024 - PresentSan Francisco, Ca, UsWhen I joined Fastly, I took over the management of two IDC MarketScapes that were underway, including the IDC MarketScape for Worldwide Web Application and API Protection (WAAP), and the IDC MarketScape for Worldwide Edge Delivery Services. It was a crash course to become familiar with Fastly security and edge delivery technology and the key managers and experts needed to complete the questionnaires and brief the analysts. As a cross-functional team effort, we managed to significantly improve our scores and position in the WAAP MarketScape, and we've achieved great scores in the Edge Delivery MarketScape. In addition, I've served as the analyst relations lead at the Black Hat conference, and the Forrester Tech & Innovation Summit, managed Gartner, IDC and Forrester inquiries and briefings, along with engagement with lower tier analysts, and managed collateral and webinar projects.
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Senior Manager, Analyst RelationsCloud Software Group Sep 2022 - May 2024Fort Lauderdale, Fl, UsSince September 30, when Citrix was acquired by Vista Equity Partners and Evergreen Coast Capital Corp., and then merged with Tibco to form Cloud Software Group, my role has been to a model for managing analyst relations for the new company, and continue managing analyst relations for the Citrix and ShareFile business units. I lead analyst relations at the corporate level to leverage the scale, purchasing power and influence potential of Cloud Software Group. The three-person corporate analyst relations team I lead provides individual services for each business unit. Since then, I've collaborated with the corporate marketing team, the finance team and individual business unit teams to restructure our Gartner contract in alignment with their individual annual operating plans and objectives, and negotiate new contracts with IDC and Forrester that also align to our new operating model and individual and corporate business objectives. I've also worked with my teammates to arrange briefings and inquiries to address market and customer concerns about our acquisition, and provide credible assurances that Citrix, ibi, NetScaler, ShareFile, Spotfire and Tibco are on solid financial footing and remain committed to delivering long-term value for our customers. -
Senior Manager, Analyst RelationsCitrix Mar 2018 - Sep 2022Fort Lauderdale, Fl, UsDue to my contributions as a part-time contributor to the Citrix analyst relations team, the team lead recruited me to join as a full-time analyst relations professional in March, 2018, where I managed all analyst relations for the Citrix application and desktop virtualization, unified endpoint management product portfolio, and content collaboration product portfolios. In addition to managing all competitive evaluations, including multiple Gartner Magic Quadrants, Forrester Waves and IDC MarketScapes, I worked with the team to plan and execute a global analyst relations conference in Santa Clara, managing logistics, meeting schedules and content for 60 analysts from firms that included Gartner, Forrester, IDC, ESG, 451, and a number of independent firms. I also managed analyst relations for my product portfolios for the annual Citrix Synergy customer conference.As the Citrix vision evolved, I developed and executed plans to reposition all of the Citrix products as part of a comprehensive Citrix Workspace vision to transform how employees work to be more product, less distracted, and more loyal to their organizations. This included working with Gartner research chiefs to ensure the Citrix portfolio was positioned for emerging Gartner categories focused on the Future of Work, and developing new analyst relationships as our portfolio expanded into their coverage areas. When the global pandemic hit, I then ensured our analyst relationships remained consistent and helped plan and executive multiple virtual events, recruiting analysts to attend, and following up with inquiries to obtain their views on what worked, and where Citrix could improve. -
Senior Manager Public Relations And Analyst RelationsCitrix Jul 2014 - Mar 2018Fort Lauderdale, Fl, UsI initially joined Citrix to drive awareness of the XenApp and XenDesktop application virtualization and desktop virtualization portfolio of solutions. I created multiple campaigns that fueled trade media coverage, secured and ghost-wrote bylined articles for multiple Citrix executives, launched the Citrix Cloud initiative that pioneered the first hybrid VDI and application virtualization platform, and increased our share of voice, particularly compared with our primary competitor by more than 50%.When the Citrix analyst relations team went through significant turnover in 2015, I joined the team to manage analyst relations for the XenApp and XenDesktop teams until a full-time replacement was secured, then continuing as a part-time contributor as requested by the senior director of analyst relations. I scheduled, and planned SAS and advisory days with tier one analysts, managed competitive evaluations, including Gartner Magic Quadrants, Forrester Waves and IDC MarketScapes, and collaborated with other members of the team to cover briefings, inquiries and analyst onsite visits.
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Vice PresidentThe Hoffman Agency Mar 2011 - Jun 2014San Jose, Ca, UsMy role at our global communications consultancy is finding hidden stories and anecdotes in complex technologies and markets that my teams use to fuel thought leadership, media outreach and compelling social media engagement. I also have the privilege of mentoring some of the brightest minds in PR and communications, as we all benefit from the power of collaboration. My key responsibilities include:* New business, responding to RFPs, developing and presenting recommendations to prospective clients, and finalizing contracts and statements of work with clients.* Account team leadership to ensure we deliver on promises to boost their brands through social engagement, good writing and media placements, anchored on the foundation of storytelling* Budgets management and resource allocation and invoicing on client programs* Career guidance that includes serving as a mentor to junior employees to ensure they reach their potential, while striving to improve morale, productivity and retention among direct reports.* Planning and strategy to continue driving client programs to ensure we continue to advance and execute with measurable results that map to achieving core marketing and business goals. -
Account DirectorThe Hoffman Agency Jan 2008 - Mar 2011San Jose, Ca, UsMy role at this time focused on client program leadership to retain and expand client programs, particularly in the wake of the Great Recession. I was directly measured on client satisfaction, which included anticipating and driving client thought leadership programs forward to fuel consistent coverage and active social media engagement. At the same time, I frequently worked with Lou Hoffman and Judy Radlinsky to pursue new business opportunities, helping to respond to RFPs and collaborate on presentations in our quest to grow and add innovative and compelling new clients. My key responsibilities include:* New business, collaborating on RFP responses and developing and presenting recommendations to prospective clients, and finalizing contracts and statements of work.* Account team leadership to elevate client brands through social engagement, good writing and media placements, anchored on the foundation of storytelling* Budgets management and resource allocation and invoicing on client programs* Managing and mentoring junior employees to ensure they reach their potential.* Planning and strategy to continue driving client programs.
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Vice PresidentGlobalfluency May 2006 - Jan 2008San Jose, California, UsMy tenure serving Donovan Neale-May gave me the gift of expanding beyond my comfort zone of managing high-tech PR programs. For example, he appointed me to lead a website and marketing content launch of Radiesse, a cosmetic dermal filler to help people look younger. I collaborated with him to pen the report summary for massive survey of mobile users in 22 countries spanning every major region in the world. He had me channel my inner McGruff the Crime Dog to ghost-write "Mind What You Do Online," a primer for families to help them stay safe from cyber crime while surfing the Web and exploring new social networks like Facebook. My accomplishments included the following:* Managing up to nine client communications programs including program P&L, strategic planning, competitive positioning, and counsel for VP and C-level executives * Researching, qualifying and pursuing new business opportunities in collaboration with the senior management team* Developing and managing strategic communications campaigns for clients in a broad spectrum of industries including consumer security, wireless, biotechnology, IT security, enterprise software, e-commerce and health care* Managing teams of 3-6 professionals each to ensure clients receive coverage in all relevant business, technology trade, vertical, local and broadcast media * Co-wroting industry reports for GlobalFluency-managed organizations including the Forum to Advance the Mobile Experience* Training and mentoring junior and mid-level professionals -- one of my favorite responsibilities* Planning and managing thought leadership programs, including issues-oriented outreach, speaking placement, by-lined article placement and affiliate marketing programs -
Senior DirectorNeale-May & Partners/Globalfluency Jun 2005 - May 2006Donovan Neale-May convinced me to return to the agency world, and I had a chance to dive into client programs from a range of technology vendors that included mobile email, security, compliance and enterprise software. I had the privilege of working with smart, ambitious professionals, and had the opportunity to stretch my creative muscles and write collaboratively with Donovan and his partner Dave Murray, while polishing my research and analysis skills.My responsibilities included:* Managing five client communications programs, including strategic planning, launch plans, competitive positioning, and client counsel to VP and C-level executives* Developing and managing strategic communications programs for clients in a broad spectrum of industries including health care, wireless, biotechnology, IT security, enterprise software, e-commerce and cosmetics* Managing media relations teams of 3-6 professionals to ensure clients receive broad exposure and coverage in all relevant business, technology trade, vertical, local and broadcast media* Training and mentoring junior and mid-level professionals, providing guidance on skills, planning and career development* Planning and managing thought leadership programs, including issues-oriented outreach, speaking placement and by-lined article placement
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Public Relations ManagerCyclades Corporation Mar 2004 - Jun 2005I believe every communications professional should experience life in an agency and on the corporate side. Cyclades gave me the chance to immerse myself into all aspects of the marketing program. From working directly with the VP of marketing to reframe our corporate and product story, to creating the company's first global communications program, to refining sales presentations, I had the opportunity to wear multiple hats and engage with colleagues from all departments in the company. Cyclades also exposed me to new cultures, particularly the Brazilian world that was far more diverse than I realized. I forged new friendships, refined my writing skills, and since I had no real authority to get colleagues to work with me, I learned the finer art of persuading people by emphasizing the benefits they would accrue through collaboration. At Cyclades, I:* Developed Strategic plans and messages including new corporate and product messages* Planned and managed companys first global PR launch using major product announcement as new hook for delivering new company story, securing extensive coverage in five regions, including North America, Europe, Latin America and Asia-Pacific* Developed companys first global public relations policy to ensure delivery of consistent messages and coordinated product and company news announcements to deliver a unified and consistent corporate vision through entire global marketing team* Co-wrote white papers defining out-of-band infrastructure market, value proposition and presenting strategic * Developed and implemented companys first speaking program, yielding three major speaking placements in the first six months.
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Sr. Account ExecutiveMcgrath/Power Public Relations Sep 1997 - Aug 2003I will always be grateful to Jon Bloom and McGrath/Power for giving me a foundation in high-tech public relations and communications. At McGrath/Power, I refined my writing skills and learned the fine art of pitching media by telling a compelling story -- or highlighting why my clients offered key insights into the stories journalists were writing. The media universe has been completely revolutionized by the online world, but the need to tell a compelling story remains.At McGrath/Power, I:* Managed 3-5 client programs and account teams, including planning, strategic counsel, media outreach, analyst relations and thought leadership programs* Developed positioning documents, corporate profiles, FAQs, by-lined articles and corporate materials* Served clients that included RSA Security, Wyse Technology, Panorama Software, Critical Path, PrediWave, Symmetricom, Optimize Solutions, Cephren (now Citadon, Inc.), Ithena - Business Objects division), Homes.com, Aladdin Knowledge Systems, SINA.com, The Open Group, Sage Inc., Quadrant, PumaTech, NetXchange
Scott Vansickle Skills
Scott Vansickle Education Details
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Bowling Green State UniversityMass Communications
Frequently Asked Questions about Scott Vansickle
What company does Scott Vansickle work for?
Scott Vansickle works for Fastly
What is Scott Vansickle's role at the current company?
Scott Vansickle's current role is Industry Analyst Relations, Corporate Communications & Media Relations Pro, Writer, Storyteller.
What is Scott Vansickle's email address?
Scott Vansickle's email address is pa****@****rix.com
What is Scott Vansickle's direct phone number?
Scott Vansickle's direct phone number is +140897*****
What schools did Scott Vansickle attend?
Scott Vansickle attended Bowling Green State University.
What are some of Scott Vansickle's interests?
Scott Vansickle has interest in Being A Dad, Social Media, Scouting, Golf, Networking, Children, Education, Environment, Mentoring, Science And Technology.
What skills is Scott Vansickle known for?
Scott Vansickle has skills like Media Relations, Corporate Communications, Strategic Communications, Press Releases, Public Relations, Analyst Relations, Strategy, Crisis Communications, Blogging, Message Development, Messaging, Positioning.
Who are Scott Vansickle's colleagues?
Scott Vansickle's colleagues are Sally Abel, Okenta Smelda, Ally Palanzi, Lee Aylward, Claudio Martinez, Matthew Torrisi, Tal Kidron.
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