Managed over 900 SKUs from 20+ distinct categories worth over $100M. Executed all line reviews and assortment updates as team lead, with additional buying responsibility. Reviewed, edited, and approved promotional material. Served as subject matter expert (SME) for 487+ stores and customers. • Purchased new power bar assortment, brand and pricing architecture leading to the development of a new premium private label sub-brand that contributed to 8% sales growth, improving margin 700 basis points. Streamlined assortment and updated design/technology, meeting current customer needs and expectations. Negotiated optimal MOQs and cost reductions, minimizing excess inventory and increasing profitability.• Resourced V-belts and pulleys and implemented cross-dock replenishment, reducing supply chain handling costs 15% and saving 10% in product costs. • Planned and executed exciting promotional and pricing strategies, driving sales while maximizing margin in face of strong competition.• Assisted with inventory plan development, minimizing excess inventory by timing procurement for peak season. • Issued requests for quotes (RFQ) in SAP, supporting line review/assortment update cost analysis and execution. • Participated in planogram (POG) development, providing insight into customer purchasing behavior and brand/pricing architecture, improving shopability and sales. Managed and tracked samples from vendors for POG development. • Facilitated Quality Assurance (QA) testing through collaborative acceptance criteria development. Liaised with QA, 3rd-party and vendor, resolving issues or delays to expedite sample receipt and testing. • Created point-of-purchase (POP) signage to educate customers, driving in-store purchasing behavior.• Managed and coordinated annual internal trade shows as team lead, overseeing multiple managers and specialists.• Sourced a new brand and assortment of premium cleaning tools, saving 30% on costs and growing sales 10%.

Oversaw offshore sourcing portfolios of 6 category managers, worth over $200M. Analyzed assortments and developed offshore sourcing objectives. Consulted and liaised with offshore offices and vendors.• Reviewed offshore vendor proposals, creating and presenting sourcing recommendations.• Established trusted relationships with offshore offices and vendors, recognizing and adapting for cultural differences, including language, holidays and behavior.• Facilitated offshore movement for $30M of domestic business, generating 25% cost savings.• Managed cross-functional timelines, ensuring punctual execution of more than 12 sourcing projects.• Identified assortment gap and developed new product (lawn vac), generating over $900K in annual sales.

Developed and implemented market-wide grand opening strategies for new store openings and participating stores. Built promotional assortments based on unique market characteristics and dealer feedback. Managed 5 direct reports.• Coordinated and managed largest grand opening initiative, opening 2 times more stores versus previous years. • Executed grand openings with largest sales in company history, with 4 stores generating $1M+ each within 4 days. • Leveraged events to create store awareness and market excitement including contests, giveaways, ladies’ nights and celebrity appearances, driving traffic and sales.

Created new nationwide inspiring events and promotions (flyer wraps, inserts).• Drove evolution of “One Magic Night” Christmas event by collaboratively building flyer and establishing store processes that improved customer experiences. Conducted post-mortem analysis, increasing sales 8% by selecting products with greatest mass appeal and consumer-friendly pricing. Improved event execution and customer satisfaction, implementing new store processes based feedback.• Developed new national flyer wrap program, generating $500K+ in sales per wrap while reducing excess inventory

Managed largest and most prestigious portfolio of private-label brands, worth over $300M.• Worked with category management teams and vendors, developing branding strategies for private labels, ensuring consistent product design, quality and packaging execution across multiple categories.• Aligned category manager buying decisions with brand strategies. • Created premium tool brand in collaboration with category management teams, offsetting premium national brand margin deficiency.o Launched brand using magazines, product reviews and tool/apparel giveaways, growing brand to $80M+ sales.• Refined design of Mastercraft Maximum drill to improve ergonomics, receiving best-performance-for-price “Editor’s Choice” award, outperforming all other private-label brands in comparison testing.