Scott Waldyn Email & Phone Number

Hoffman Estates, Illinois, United States

Elgin, Illinois, United States

United States

-Created and managed digital ad campaigns on social media with a focus on attracting new subscribers to free craft and recipe newsletters; managed campaign budget and develop/freshen up creative in order to achieve best cost per email (CPE).-Reached out to competitor newsletter and related crafting/food companies for potential advertising opportunities.-Created, managed, and analyzed data for confirmed opt-in emails, welcome letters, and other serialized email campaigns with a focus on frequent testing for improved opens, clicks, and click-to-opens.-Worked in tandem with premium content department to develop new ways to encourage subscribers into a paid subscription.-Drafted copy for email advertising campaigns for all of our craft and recipe properties, as well as created email templates and framework for brand new campaigns.-Developed sales sheets for sales department, as well as powerpoint presentations for pitches to internal and external parties

Northbrook, Illinois

-Created SEO content for crafting and recipe sites, using MOZ to target and track keyword rankings and analyze content. -Fostered relationships with crafting and recipe bloggers with the purpose of collaboration, guest articles, and linkbuilding.-Built, scheduled, and analyzed 15 unique email campaigns for recipe and craft project audiences weekly; Edited HTML and CSS, created images, and inserted ads into the email template coding as needed. -Created daily social media campaigns for Facebook, Pinterest, Twitter, and Instagram, altering copy and use of hashtags as befitting each platform and each crafting or recipe property. Tested and developed guidelines for social media campaigns. -Developed copy, headlines, and images for Facebook ad campaigns. -Assisted in developing new methods of increasing our enewsletter subscriber base, taking into consideration cost per conversion and tech time when pitching ideas. -Performed site maintenance on crafting and recipe properties, updating pages, regularly checking ads, fixing any broken links or images.

Aurora, Il

● Provide marketing content to production department, creative services department, PR department and brand departments that stays within corporate and legal guidelines, as well as make sense to consumers● Research and develop corporate style and voice, referencing AP and Chicago Manual of Style when a solution is needed ● Conceptualize and write content for print/web advertisements, articles, program books and toy packaging, altering authorial voice to keep in line with individual brand and IP standards● Develop, manage and give voice to character/creature concepts for licensing department● Manage copyediting department, supervising a team of five editors, and prioritize workload and projects based on deadlines, market needs, promoter needs and company schedule● Train new copyeditors and related departmental employees on corporate guidelines, brand standards, legal disclaimers, bilingual requirements, marketing products and radio and television spots

Aurora, Il

● Manage copyediting department during copy manager’s absence, prioritizing work based on deadlines, market needs, promoter needs and company schedule, as well as assuming all of the responsibilities of normal copyeditor duties● Write and maintain company-wide broadcast guidelines, incorporating corporate rules, legal requirements and international requirements, serving as a reference point for broadcast coordinators in the writing and formatting of spots

Aurora, Il

● Proofread all marketing materials for a variety of touring shows (including Monster Jam®, Ringling Bros.®, Disney On Ice, Disney Live!, Monster Energy Supercross, Arenacross and Marvel Universe Live!) for grammatical accuracy, brand consistency and corporate style● Ensure all offers, enter-to-win contests, promotions, savings coupons and price-point vouchers provide all necessary legal information and are as informative and upfront to consumer as possible● Maintain a fluency in the format demands of television spots, radio spots, web ads, social media advertisements, phone apps and evolving marketing solutions, researching when needed to readily take advantage of the next big marketing asset

Bachelor’S Degree, English

Activities and Societies: Minor in Film Minor in Print and Broadcast Media

Education record

Activities and Societies: Tennis