Scott Ward Email & Phone Number

Wesley Chapel, FL, US

St. George, St. George's, GD

• Silversands Grand Anse Beach Grenada is a Five Star Leading Hotel of The World Resort.Responsible for building, leading, and setting the overall topline business strategy for new resortsSilversands Grand Anse Beach and.
• Develop all branding for new Silversands brand.
• Launch of a new brand website
• Leading all sales and marketing for two luxury resorts. 2023 results have seen 20% growth in revenue YOY, an increase in villa sales 30% growth YOY, and YTD ADR $850.
• Significantly increased website visits by, an impressive 124% YoY, reaching a milestone of 600,000 visits.
• Boosted revenue by an impressive 82% YoY, driving $2,168,040 in online revenue.

The Woodlands, Texas, US

• 150 luxury boutique hotel guestrooms and suites, 22 luxury villas, 52 estate homes, over 30,000 square feet of indoor and outdoor meeting and events spaces, 130-acre Jack Nicklaus Signature Golf Course, spa, tennis.
• Leading pre-opening sales and marketing team
• Created all branding for real estate, resort and golf
• Created partnership with R3 for our spa to provide functional medicine, IV and stem cell therapies
• Worked with ownership to design villa rental program and legal agreements
• Managed top-performing resort, real estate sales and marketing team of 6

Singer Island - Riviera Beach, Florida, US

• Opening Spring 2021 Amrit Ocean Resort & Spa, a deluxe oceanfront oasis with a focus on wellness inspired by Eastern philosophies and Western technology. Set on nearly eight acres of prime oceanfront on Palm Beach.
• Lead pre-opening sales and marketing team
• Set up all marketing and branding for new luxury wellness resort
• Manage and lead top performing creative agencies, public relations and digitial marketing firms
• Lead team to design and launch pre-opening website
• Managed process for inclusion in AMEXFHR, Virtuoso, and Signature networks.

The Woodlands, Texas, US

• AAA Four Diamond and Forbes Four-Star Resort. Closed due to Covid-19 August 2020
• Led a team of 15 sales, marketing, and event professionals in Curacao, South American, North America, and Europe.
• Lead team to increase group room nights from 9,000 to over 21,000 in 2 years.
• Direct Web traffic is up 29% and revenue up 66%
• Overall, PPC attributed with more than $61%in booked revenue
• Social Media ads reached more than 10 million people in 2019, generating more than 110% increase YOY

SG

• AAA Five Diamond and Forbes Four Star- Resort Closed November 2017
• Lead a team of 7 sales and marketing professionals. Evaluate, analyze, and report ROI for advertising and marketing campaigns to ensure strategy/plans are adjusted to changing market conditions on demand.
• Have booked over $3.4M in group/incentive business for the resort in 2017 (100% year-over-year growth).
• Control and lead the approval process for Visa Signature, Virtuoso, and Amex Fine Hotels and Resorts.
• Responsible for overseeing the rebranding of resort by developing and establishing a new brand identity by designing new advertising and promotional activities (web, digital, print, web, TV, radio, and direct mail).
• Lead in planning, directing, and coordinating of marketing strategies for the relaunch of the resort and marina.

• Director of Sales and Marketing for a Luxury Private Island Resort. 52 rooms and Suites, 12 Luxury Villas and 50 slip Marina.
• Earned a 300% year-over-year increase in group business by revising pricing strategy to gain an increase in niche groups. Recognized with the Market Share Success Award by Marriott International in 2013.
• Partnered with Sotheby Caribbean for real estate and offshore law firms to drive real estate sales. Drove real estates sales of over $18M
• Increased the consortia production by 60% with key partners: Virtuoso, Visa Signature, and Amex FHR.
• Recruited, trained, and managed a top-performing sales team (hotel sales, real estate sales, marketing, PR, social media, catering), which included mentoring/developing team to exceed goals (targeted deployment and.
• Established and maintained network luxury tour operators, media, and key agencies throughout North America, Latin America, and Europe. Designed and managed Rolex Bill Fish tournaments at resort and marina.

Broomfield, CO, US

• Luxury Resort Collection: Director of Sales and Marketing Half Moon Resort and Golf Club, Jamaica, 195 room Tempo Hotel Miami, 435 room Bimmi Bay Resort and Marina Bahamas, 125 room Belcones Del Atlantico, Dominican.
• Led all sale, marketing, catering, public relations, advertising, and branding strategies for 6 luxury resorts, such as the following: Half Moon Resort (335 rooms) – Jamaica, Tempo Hotel (95 rooms) – Miami, The.
• Increased sales for the region by 19% in 2011 and 22% in 2012. Was responsible for a $41M rooms budget.
• Was accountable for creation of total revenue as well as formulating the yield strategies for each resort.
• Named and recognized as the Best Sales and Marketing Team for RockResorts and Vail Resorts in 2011.
• Launched new partnerships with key luxury partners in North America, Latin America, and Europe.

Lead pre-opening sales and marketing team to launch new 5 star luxury private island resort with 52 rooms and suites and 25 villas. Leading all sales and marketing activities for luxury private island resort. Designed and implemented sales and marketing plan for unique private island experience. Created all branding for new resort, marina and spa and.

Bs, Business Marketing

Master'S Degree, Mba