ArisGlobal transforms how leading life sciences companies develop breakthroughs and bring products to market. Our LifeSphere® platform integrates a proprietary cognitive computing engine to automate core drug development functions. With nearly 40 years of expertise, LifeSphere® enhances efficiency, ensures compliance, and reduces costs through a multi-tenant SaaS architecture.

Consulted with and gave recommendations to clients and prospective clients, thus boosting their MRR between 5k and 10k.Engaged with B2B, B2C, D2C, SaaS, and Enterprise clients, including startups and established FinTech, EdTech, and HealthTech companies.Optimized websites with UX training to take advantage of a changing marketing landscape.Contracted with full-scale agencies to build more extensive campaigns.Focus on product marketing with companies for a GTM plan.With Foster Grant International, I succeeded in building new websites for two of their high-end brands, Gargoyles, and Anarchy, while implementing Google Ads, Facebook ads, and email marketing campaigns, increasing sales by 35% in six months.Educated clients on Lifecycle Marketing.Consulted on webinar coordination and implementation.VAR (Value Added Reseller) of HubSpot.

Immediately spearheaded the transition from sole telematics company to a new Go-To-Market (GTM) strategy for Route Optimization, adapting swiftly to the changing business environment.Collaborate closely with the Chief Marketing Officer (CMO), Chief Revenue Officer (CRO), and BDR team to refine marketing strategies and sales approaches.Employ dark social tactics, focusing on LinkedIn and YouTube, to generate high-intent leads that contribute significantly to the sales pipeline.Focused on product marketing and brand marketing with an extensive LinkedIn organic campaign.Design and develop blueprints for an innovative upcoming podcast, aligning content strategy with overall marketing goals and partnerships.Initiate and manage an employee advocacy program, leveraging internal resources to amplify brand reach and engagement.Successfully managed a seven-figure budget ($1.2 million), optimizing spending for maximum return on investment.Shifted focus from Marketing Qualified Leads (MQLs) to direct revenue generation, aligning marketing efforts more closely with business outcomes.Studied the benefits and drawbacks of using ChatGPT 4 (AI) for content ideas and coding when necessary.ASCEND was forced into a bank restructuring/ January 2024

BlueCheck provides age and ID cybersecurity verification for enterprise-level, age-restricted e-commerce sites, such as vape, cannabis, and gaming, as well as issues such as AML and KYC. Hired several direct reports, including a HubSpot developer, graphic designer, AdWords Expert, and content writer.Used Growth and Revenue Marketing to establish strategic partnerships for webinars, podcasts, and guest blogging.Focused on product marketing to drive demand.Completed the first web redesign in less than 12 weeks.Created eBook downloads for Top of Funnel leads, with internal links and Call-to-Actions (CTA)During the pandemic, I created successful campaigns targeting Human Resources (HR) for Photo registration of vaccinations or covid testing.Devised cold email sequence content for the sales team. (32% open rate /3% CTR/ 2% response).Implemented monthly mini-webinars with a 48% show rate and a 3% bounce rate.Initiated a SourceForge page and a current client campaign for reputation management.Reported directly to the CEO and worked together to establish new business objectives. Received rave reviews for successfully jumping in immediately to test new markets.My campaigns generated $85,000 in ARR. (Average contract value is $3000 – $5000).

Built metric-centric, B2B Enterprise SaaS campaigns to generate, qualify, and convert leads from inbound and outbound marketing activities.My EMR Lines included health systems, private practice therapy, hospitals, FOTO, and Net Health Digital Marketing Services, which included reputation management.Worked closely with and educated Sales teams (SDR and AE) in lead generation.Created a mini-webinar series to increase engagement during the nurturing process.Consistently developed A/B tests for email and landing pages to experiment with subject lines, preview headers, design, and CTA’s. (Pardot and Salesforce)Executed GTM (Go-to-Market) strategy for SNFs with product marketing and demand generation.Implemented mini-webinars with a 42% show rate and a 4% bounce rate.Consistently increased MQLs by 100% to 200% toward the end of my tenure from my mini-webinar innovation.My campaigns generated over six figures in ARR. (Average contract value was $50k to $150k).

Scrubbed, created, and maintained a high-quality B2B database of target IoT and Blockchain companies with relevant titles, contacts, and contact details. (HubSpot CMS)Wrote all copy for emails and whitepapers, with contributions to blog content.Developed Lead Scoring for MQL and SQL status.Created metric-centric campaigns to generate, qualify, and convert leads from inbound and outbound marketing activities.Reworked our sequence email campaigns, increasing open rates from 18% to 29% and response rates from 2% to 8%.Built strategies such as articles, white papers, webcasts, podcasts, thought leadership, and the Momenta Knowledge Base.Engaged daily with the Managing Partners worldwide across our advisory, talent, and Venture Capital team for continual input and feedback.

Assembled a new Email Marketing Department from scratch.Educated our Account Managers in integrating email marketing into their clients’ digital programmatic strategies.Created and tested new types of content messaging not typically used in the auto industry.Improved client email campaigns through in-depth metrics and analysis.As sales increased, I brought in a full-time coder and graphic designer.Executed consistent A/B tests with design, subjects, previews, and CTA’s.Worked closely with the programmatic department to optimize clients’ marketing messages.Assisted the sales team as a client-facing closer.In seven months, increased department revenue from zero to $45,000 in Monthly Recurring Revenue (MRR).

Responsible for lead generation (D2C) to increase direct sales and reduce external agency fees.Lessened the acquisition cost from 25% to 6%.Researched and wrote all blog articles.Brought in the HubSpot SaaS platform and trained an international team.Restructured and segmented the database into customers, prospects, and personas.Increased our lead base by 150% through AdWords, Facebook advertising, and email marketing.My campaigns produced $50,000 to $100,000 per expedition. (US Market)Reported to the parent company in Cyprus.Gifted a two-week polar expedition to West Greenland for outstanding results.

After three years in all facets of sales and marketing, I purchased the Rhode Island Franchise.Over the past ten years, we have consistently increased Annual Recurring Revenue (ARR) and monthly retainers, boosting revenue from $350k to $3.2 million annually.Grew employment by over 200%.Served twice as part of the franchise council and worked closely with the corporate office on local and national marketing strategies.We tested modifications of our marketing efforts from outbound to inbound marketing.Consistently tested CRM software and was an early adopter of SalesForce.Sold the company in 2008 to move into demand generation.