Scott Weidner Email & Phone Number

Kansas City, MO, US

• AOR project management lead responsible for the execution and delivery of over $9mm in annual marketing tactics.
• Author annual and ad hoc scopes of work in collaboration with client Product Owners and internal finance and departmental leads.
• Continuously monitor project health via financial burn reports to maximize resource efficiency and profitability. Able to use these inputs and adjust project plans, resourcing needs, and monthly forecasting to ensure.
• Provide proactive and assertive leadership in problem-solving, managing financial success of projects, maintaining timelines, and reducing inefficiencies
• Work closely with Client Engagement and Delivery teams to architect solutions that best meet client requirements.
• Effectively work across departments with diplomacy and a firm understanding of other’s roles and perspectives.

• Project management lead for three brand portfolios, and responsible for the delivery of over $6mm worth of annual digital development and media projects.
• Manage complex creative, planning, and web development projects from inception to completion.
• Drive the definition of project scope, deliverables, and milestones for project implementation.
• Identify project staff needs and work with resourcing managers to ensure accuracy of resource plans.
• Lead the estimation process and provide project budget and staffing plan parameters.
• Collaborate with internal departments to define project activity and key deliverables to develop a project schedule and author project charters/briefs.

• Managed tactical projects from inception to completion. Responsible for developing project estimations, creating timelines, leading kickoff and status meetings, and sending out cost analysis reports.
• Monitored project scope and budget throughout the project lifecycle through cost management reporting to ensure projects were completed on time and budget.
• Identified project risks, built and executed mitigation plans, and delivered impact assessments as necessary.
• Developed partnerships with internal teams to build trustworthy relationships and provide strategic insights/recommendations.
• Mentor and train project coordinators.

Greater Chicago Area

• Account lead for acquisition-focused, full-funnel campaigns including broadcast, direct mail, email, dynamic banners, social, OOH and digital video.
• Worked hand-in-hand with creative teams to explore ideas for new creative concepts and provide strategic direction on behalf of the client to lead campaign initiatives.
• Led junior team members during execution phases to foster skills and deepen their understanding of clients’ business and the competitive landscape.
• Continually introduced incremental projects throughout the year to reach stretch revenue goals.
• Collaborated with planning and individual SME teams to develop recommendations for brand planning meetings.

Greater Chicago Area

• Participated in the development of relevant marketing strategies.
• Acted as a day-to-day resource for clients.
• Reviewed direct mail, email and digital creative executions to ensure creative product remains on-strategy and adheres to client identity.
• Kept in-depth insights of the client’s business, specific product/service and competition top of mind to influence and make campaign adjustments.

Greater Chicago Area

• Account lead for $2.4mm worth of annual marketing projects.
• Collaborated with planning and individual SME teams to develop recommendations for brand planning meetings.
• Authored annual SOWs based on brand planning recommendations. Includes quantitative descriptions of deliverables, assumptions and associated staffing plan for each tactic.
• Continually introduced incremental projects throughout the year to reach stretch revenue goals.
• Worked with creative, social and digital development teams on website designs, Facebook and Instagram content creation, eCommerce app development, paid search strategy, SEM optimization across digital platforms and.
• Reviewed monthly labor report and budgets to ensure all projects are staying within scoped budget.

Kansas City, Missouri Area

• Developed a comprehensive understanding of inner agency processes, product-specific guidelines, brands’ critical success factors and strategic imperatives, and client roles and relationships.
• Coordinated with internal teams and external partners to facilitate cross functional meetings.
• Authored and maintained project charters, creative briefs, meeting notes and status documents.
• Able to speak confidently about project details to clients and agency partners.

Lawrence, Kansas Area

• Hired, trained and managed 20 account executives, marketing specialists and graphic designers.
• Responsible for bringing in over $900,000 in print and digital revenue.
• Created a long-term marketing and sales plan.
• Oversaw the remodel and relaunch of Kansan.com.
• Trained in Google DFP and Google Analytics to manage and track online content.
• Worked with the editorial staff to strategize and develop multi-media content to increase web traffic.

• Oversaw a client portfolio which required daily phone and in-person interaction.
• Worked directly with creative and strategy teams to develop print, digital and social advertising campaigns.
• Responsible for bringing in $11,500 in digital advertising revenue. Reached goal by 166 percent.
• Responsible for meeting monthly and semester quotas.
• Extensive digital product knowledge.

• Received and purchased investments into clients retirement and college savings accounts.
• Maintained accounts to ensure most current and up-to-date information.
• Responsible for flagging fraudulent activity on accounts.
• Extensive knowledge of how to use 11 computer systems at once to complete the purchase process.
• Flexibility to work with new clients (and client specific procedures).
• Consistently meeting high-productivity and low-error goals.

• Wrote news releases for upcoming tournaments and breaking news.
• Video-recording at tournaments and interviewing players.
• Edited video to create online video content.
• Wrote feature stories for Crosscourt magazine.
• Served as liaison to local media outlets.
• Marketed and promoted upcoming events.