Scott Weiler

Scott Weiler Email and Phone Number

Managing Partner @ Weiler Group LLC
Boston, MA, US
Scott Weiler's Location
Boston, Massachusetts, United States, United States
About Scott Weiler

CMO/Marketing & Growth Consultant/Interim or Fractional CMO/Board Advisor Global enterprise CMO with deep expertise in strategy (re)development, performance marketing model and programs, and customer segmentation, engagement, retention and loyalty. Leader of GTM (go-to-market) transformations, with emphasis on targeting and end-to-end pipeline performance. Highly engaged and collaborative executive team member, and committed developer of performance-marketing teams. Brand champion who leads the cross-functional approach to strategic brand positioning and awareness campaigns that deliver smart results. Always-learning, data-driven practitioner, leveraging transactional and appended data and insights. Specialties: Performance marketing, strategic planning and development, results-driven programs and campaigns, brand building, digital journey optimization, high-value customer segmentation, member loyalty program development and management, customer insight utilization, data analytics and optimization, digital advertising, Search engine (SEM/SEO), cross-functional partnership, team building and mentoring.Measurables:• Managed budgets over $100 million• Improved advertising ROI by 40%• Drove revenue growth rate over 25% (CAGR)• Developed and launched multiple new loyalty programs, including a US News Top 5 program• Supervised teams of 50+

Scott Weiler's Current Company Details
Weiler Group LLC

Weiler Group Llc

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Managing Partner
Boston, MA, US
Employees:
1
Scott Weiler Work Experience Details
  • Weiler Group Llc
    Managing Partner
    Weiler Group Llc
    Boston, Ma, Us
  • Forbes House Museum
    Member Board Of Directors
    Forbes House Museum Jul 2024 - Present
    Milton, Massachusetts, Us
    The Forbes House Museum, built in 1833, is a historic Greek revival mansion built for Margaret Perkins Forbes (1773– 1856) by her sons, Captain Robert Bennet Forbes (1804– 1889), and John Murray Forbes (1813– 1898). Captain Forbes was an American China trade merchant, designer, writer and philanthropist of international stature. Throughout the 19th century, the Captain and his family were leaders in U. S. trade in Canton, establishing the Boston-based Russell & Company.The Museum collection includes Chinese export porcelain and silver, and American, European and Chinese paintings and furniture. Mary Bowditch Forbes (1878– 1962), granddaughter of the Captain, collected President Lincoln memorabilia and built a replica of Lincoln’s log cabin on the grounds of the estate. The Forbes House Museum is located on Milton Hill, overlooking the Boston city skyline, Neponset River Marshes and Boston Harbor.
  • Recycleballs
    Member Board Of Directors
    Recycleballs Jun 2024 - Present
    South Burlington, Vermont, Us
    RecycleBalls is the only tennis ball recycling organization in North America. Every year, 125 million tennis balls are thrown into landfills in the US, which accounts for 20,000 tons of methane producing waste.RecycleBalls is a cost effective solution to collect, manage and ship tennis balls towards a second life. A comprehensive national program that returns facilities and partners real value and makes it compelling for them to offer a GREEN solution.
  • Weiler Group Llc
    Managing Partner
    Weiler Group Llc Feb 2021 - Present
    Boston, Us
    Independent management consulting firm focused on helping companies accelerate profitable revenue growth. The group has earned high marks from private equity and venture capital firms by delivering material, rapid and cost-effective results for them and their portfolio companies. Engagements can range from board or management advisory to full-scale GTM strategy evaluation/design/implementation.
  • Wave Equity Partners
    Interim Cmo, Advisory & Sr. Operating Partner
    Wave Equity Partners Mar 2023 - Mar 2024
    Boston, Ma, Us
    WAVE Equity Partners is an independent sustainability-focused private investment firm founded in 2013. We invest in and partner with early-growth companies whose proven, commercially accepted clean technologies drive immediate, meaningful bottom-line impact and environmental benefits for large industrial manufacturers. We believe that financial results and environmental benefits are not mutually exclusive. We are returns-focused and operate in an area of the market that is often undercapitalized and overlooked by other investment firms. Our operational and industrial experience, coupled with our thorough due diligence process, allows us to identify and capitalize on unique opportunities to work closely with entrepreneurs who are revolutionizing the industries they operate in. By pinpointing areas where we can use our operational hands-on approach, we help our portfolio companies grow responsibly and further accelerate the distribution and utilization of products that deliver meaningful, lasting and immediate financial and environmental results.For more information please visit https://waveep.com/ or by following the company @WAVEequity on Twitter/X and on LinkedIn.
  • Displays2Go
    Strategic Marketing Consultant
    Displays2Go May 2022 - Feb 2023
    Fall River, Massachusetts, Us
    Displays2go, a subsidiary of TAKKT AG, is the leading e-commerce retailer of point-of-sale marketing displays and trade show supplies in America. The company is known for its large selection of products designed to empower people and brands with personalized solutions.
  • Chasm Advanced Materials, Inc.
    Strategic Consultant & Interim Chief Marketing Officer
    Chasm Advanced Materials, Inc. Apr 2022 - Jan 2023
    Canton, Ma, Us
    CHASM's mission is to develop and manufacture advanced carbon nanomaterials, leveraging its innovative product platforms to create a safer, more connected and sustainable world. The company's patented nanotube manufacturing platform combined with its unique ability to integrate CNTs into product solutions is unleashing the power of nanotechnology.Innovations powered by CHASM include universal transparent ADAS heaters for safer driving, transparent antennas for smarter cities, conductive additives for EV batteries, and cement additives for greener (lower carbon footprint) concrete.
  • Blue Ridge Partners
    Senior Consultant
    Blue Ridge Partners Oct 2021 - Jan 2022
    Mclean, Va - Virginia, Us
    Blue Ridge Partners is a multi-national management consulting firm focused exclusively on helping companies accelerate profitable revenue growth.
  • Sonesta Hotels
    Vice President Of Marketing/Cmo
    Sonesta Hotels Dec 2012 - Feb 2021
    Newton, Massachusetts, Us
    Global head of marketing/CMO for the fastest growing hotel brand and management company in the industry, with direct responsibility for brand development, design, brand awareness and advertising, websites, Public Relations and loyalty program. Provided strategic marketing direction for nearly 300 global properties and 7 distinct brands via a field marketing team. Consistently delivered significant incremental revenue through increased targeted online advertising, channel share shift, and revenue-per-guest/member improvements.• Built a centralized, performance-driven marketing team from the ground-up with every team member driven to exceed their major metrics, heavily leveraging Software as a Service (SaaS) for the technology stack• Rebuilt and launched a dramatically improved UX and scalable Sonesta.com• Launched a new customer loyalty program, Sonesta Travel Pass, which has grown to nearly 2 million members, and rated #5 on USA Today Best Loyalty Programs• Conceived and implemented Sonesta World MasterCard, a cobrand credit card issued by Bank of America• Reengineered guest experience measurement and metrics model, moved the global organization to be hyper-focused on excellence• Created a field marketing operations structure that would economically support nearly 300 US hotels across 7 distinct brands• Developed brand strategy for the multi-brand marketing program, including redefining legacy brands and launched 2 new brands with complete Go-to-market (GTM) strategy plans• Created marketing financial planning and control model, including a complete restructuring of the loyalty program P&L and reimbursement model
  • Lindblad Expeditions
    Interim Cmo/Strategic Marketing (Consultant)
    Lindblad Expeditions May 2012 - Sep 2012
    New York, Ny, Us
    Evaluated customer marketing model and developed and implemented specific growth opportunities. Primary focus was on guest valuation and ultimately improved rebuy, lead generation and qualification, and sales agent conversion improvements.
  • Vantage Deluxe World Travel
    Svp, Chief Marketing Officer
    Vantage Deluxe World Travel Jul 2010 - Apr 2012
    Boston, Ma, Us
    Responsible for all marketing channels for this predominantly direct-to-consumer deluxe travel operator. Strategic emphasis on effectively engaging the company’s customers and prospects and developing loyalty and repeat business. Led Direct Marketing, Ecommerce, Interactive, Brand Awareness and PR, Creative Design, CRM (Customer Relationship Management) and Database Analytics functions, including all marketing technology which reliant on Software as a Service (SaaS) partners. Executed full go-to-market (GTM) strategy for the launch of the company's first new ship in over ten years. Managed team of 28 to drive lead generation, new customer acquisition and all customer marketing programs, including President’s Club loyalty program. Managed and leveraged the customer database, defined all customer communications, CRM functions, brand and PR and the Vantage Customer Advisory Board.
  • Bluestem Brands, Inc.
    Director Brand Dev'T & Marketing - Gettington.Com
    Bluestem Brands, Inc. Jan 2008 - Jul 2010
    Eden Prairie, Minnesota, Us
    Developed and launched a new eCommerce subsidiary, Gettingon.com, in 2009, leveraging the parent company’s merchandise, credit facility and infrastructure. Took new brand from “back of the napkin” idea to full scale implementation, including go-to-market (GTM) strategy and detailed multi-channel integrated marketing plan. Drove Customer Relationship Management (CRM) plans and model, direct-to-consumer (DTC) advertising plans, overall creative design and performance metrics management.
  • Bluestem Brands, Inc.
    Vice President Of Business Development, Fingerhut
    Bluestem Brands, Inc. Feb 2006 - Sep 2008
    Eden Prairie, Minnesota, Us
    Responsible for development and management of strategic partnerships that leverage core customer relationships, as well as other new corporate initiatives that help the corporation meet customer development, revenue and income growth objectives.

Scott Weiler Skills

Direct Marketing E Commerce Integrated Marketing Marketing Marketing Strategy Strategy Multi Channel Marketing Crm Direct Mail Customer Acquisition Database Marketing Strategic Partnerships Online Marketing Email Marketing Lead Generation Management Leadership Online Advertising Advertising Interactive Marketing Social Media Public Relations Brand Development Sem Social Media Marketing Loyalty Programs Seo New Business Development Affiliate Marketing Digital Marketing Competitive Analysis Hospitality Sales Loyalty Marketing Creative Direction Business Strategy Customer Experience Customer Retention Strategic Planning Segmentation Event Management A/b Testing B2c Marketing Catalog Marketing Demand Forecasting Online Acquisition Search Advertising Response Analysis Hotel Design Marketing Communications

Scott Weiler Education Details

  • University Of Illinois Urbana-Champaign
    University Of Illinois Urbana-Champaign
    Economics/Psychology

Frequently Asked Questions about Scott Weiler

What company does Scott Weiler work for?

Scott Weiler works for Weiler Group Llc

What is Scott Weiler's role at the current company?

Scott Weiler's current role is Managing Partner.

What is Scott Weiler's email address?

Scott Weiler's email address is sa****@****ail.com

What is Scott Weiler's direct phone number?

Scott Weiler's direct phone number is +185734*****

What schools did Scott Weiler attend?

Scott Weiler attended University Of Illinois Urbana-Champaign.

What are some of Scott Weiler's interests?

Scott Weiler has interest in Exercise, Sweepstakes, Home Improvement, Gourmet Cooking, Sports, Home Decoration, Health, Cooking, Gardening, Electronics.

What skills is Scott Weiler known for?

Scott Weiler has skills like Direct Marketing, E Commerce, Integrated Marketing, Marketing, Marketing Strategy, Strategy, Multi Channel Marketing, Crm, Direct Mail, Customer Acquisition, Database Marketing, Strategic Partnerships.

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