Fractional CMO and Growth Marketing Consultant focused on helping home, health and wellness brands scale efficiently. Plan, execute and manage marketing campaigns at every stage in the process including strategic planning, creative and copy development, audience/keyword targeting, budget allocation, campaign building, performance optimization, A/B testing and data-driven reporting and analysis.Develop and advise on additional growth marketing channels including email, SMS and landing page CRO. Client experience includes Drip Hydration (IV clinics), HiBAR (plastic-free shampoo bars), mindbodygreen (supplements and health coaching), Herbivore Botanicals (skincare and beauty), Nutrisystem (meal delivery), and Snap Fitness (multiple gym franchises).

Fractional CMO for Clean Juice – a national healthy fast casual restaurant franchise with over 90 locations in 21 states. Responsible for all aspects of marketing including management and strategy of the brand fund, local store marketing, national advertising, influencer marketing, in-store, POS, website, app, email and socials.

Performance marketing for mindbodygreen’s 2 ecommerce business units including DTC Supplements and online Health Coaching Course businesses. Lead entire paid media strategy and execution, including; ideation and creative production (manage in-house and via freelance creative teams), audience targeting, campaign builds/optimization, ad/landing page A/B testing, budget planning & revenue forecasting and data-driven performance reporting.

Manage the Organic and Paid Social Media Departments at Rocket55.

Managed production and co-lead business development for international clients including Ford, Flash Entertainment (Madonna), The Atlantis and Kenwood De'Longhi.

Squeaky Wheel Media is an award-winning interactive agency specializing in web design and development, social media, email and marketing strategy for major brands including Revlon, Principal Financial, Trader Joe’s, Northern Trust, Movado and Lexus.