Scott Werner Ii Email & Phone Number

Greater Grand Rapids, Michigan Area

Responsible for leading customer service operations, developing and maintaining online platforms, and managing digital marketing strategies. Focused on all digital marketing, SEO, and PPC advertising to ensure significant revenue generation and high visibility for marketing efforts.• Managed all customer service operations pre and post-sales for both business and consumer audiences.• Developed, designed, and maintained an ecommerce powered online learning platform.• Oversaw the development and maintenance of all company marketing websites, resulting in 10,000 organic monthly page views.• Led SEO strategy, achieving top 3 organic keyword results for all targeted keywords.• Maintained Google and Bing PPC campaigns with a 291% ROI.• Created and managed all in-bound lead generation and email marketing campaigns for customer generation.• Managed an outbound awareness team to enhance brand visibility among key stakeholders.

Responsible for UI/UX design and development of company websites, managing PPC campaigns, and leading SEO initiatives. Focused on enhancing user experiences, driving sales conversions, and creating impactful marketing materials.• Designed and developed user-friendly, responsive websites, ensuring optimal user experience (UX) and interface design (UI).• Managed PPC advertising campaigns, optimizing for conversions and return on investment (ROI).• Created graphic design materials for print and digital marketing, maintaining brand consistency.• Led SEO strategies, resulting in improved organic search rankings and increased website traffic.• Enhanced customer experience through direct communication with B2C and B2B clients.• Contributed to long-term company growth strategies through strategic planning and execution.

Oversaw a small team of developers through the full lifecycle of website development and launched over 100 WordPress based websites during my tenure.• Met with clients during the sales process to do discovery on their website goals, determine design style, and help to complete the sale and land the project.• Worked with developers to design the layout and user experience.• Acted as a contact point between developers and clients during the build out process.• Met with the clients before the launch for training on how to use and update their sites.