Scott Weston Email & Phone Number

Panama City Beach, Fl, Us

Houston, Texas, United States

Manager for Diebold Nixdorf’s global advisory services business, specializing in Market and Channel Analytics. Responsibilities focus on identifying efficiencies and opportunities through optimizing the clients’ distribution network with spatial analytics. This work includes network optimization, site feasibility, market analysis, customer profiling and segmentation, and branch transformation. Output is a full strategy that maximizes transaction migration to self-service, boosts customer engagement within the branch to increase deepening and cross-sell rates, and improves the customer experience.

- Manage the distribution strategy and market planning activities for the Northeast Region, includes over 2,000 banking centers and 1,000 Remote ATMs- Work directly with the Market Leadership teams to educate them on the distribution strategy of their markets- Coordinate efforts from multiple business partners to ensure appropriate selection of banking centers for Company initiatives and New BAC initiatives (ATA, Express sites, Hours Optimization, etc)- Leader on the MSP team for GIS and Excel, including data automation and creation of Dashboards using Excel VBA- Analytics for a variety of ad hoc projects that require a solution for a spatial oriented problem

- Data support, database management and creation using Access, Cognos, SQL and SAS- GIS support for the DSAP team; training, cartography, automation using MapBasic for the MapInfo GIS software- Analytic support for Small Business, CRA, and the Sales Performance teams among other various ad hoc projects that called for spatial analysis- Statistical modeling for Deposit Sales Forecasting and Sales Cannibalization- Involved with a large scale project that designed and built a process to measure the amount of acquisition and deepening opportunity the banking centers have at the product level. These data are the basis for the current Distribution Strategies, Sales Goals/Incentives, and the rollout of various New BAC initiatives

- Responsible for managing the daily activities of the Market Research Department- Direct seven Market Research Analysts, whose main responsibilities include sales model development, implementation, and testing; inter-departmental projects involving demographic or competitive analysis; Corporative initiatives revolving around new store growth and real estate site selection- Implemented a GIS software tool (Market Optimization) to identify specific target locations in an automated process- Member of the Deal Review Committee for new store locations that included the CEO, CFO, COO and other executives- Forward thinking analyses around new store potential and new market entry strategies- Exploring ways to improve and expand our role within the Company with new software, new or different statistical techniques for analysis, new data, or personnel skill sets

Master Of Arts (Ma), Geography

Bachelor Of Science (Bs), Geography