In my role as Vice President, I lead marketing, product, and sales operations, crafting strategies that drive growth for our tech-centric company.𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Developed digital sales strategies resulting in a 20:1 Return on Ad Spend (ROAS) and an Average Order Value (AOV) exceeding $10,000 while maintaining a Net Promoter Score (NPS) of 91.𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Launched UnityLab Corp, driving consistent annual revenue growth of 30%.𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 & 𝐋𝐚𝐮𝐧𝐜𝐡: Successfully introduced four B2B e-commerce brands in industries like hospitality, healthcare, and manufacturing.𝐓𝐞𝐚𝐦 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Built a high-performing marketing and sales team, surpassing targets in e-commerce and traditional channels.𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: Developed an e-commerce tech stack that outperformed traditional models.

Oversaw marketing strategies across multiple business units, leading groundbreaking product launches.𝐀𝐰𝐚𝐫𝐝-𝐰𝐢𝐧𝐧𝐢𝐧𝐠 𝐁𝐫𝐚𝐧𝐝 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Achieved a top 10 booth award at CES 2018.𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐋𝐞𝐚𝐝𝐞𝐫: Launched an IoT platform enhancing customer savings and reducing downtime.𝐓𝐞𝐚𝐦 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Managed a global marketing team, ensuring strategic coherence across business units.

As a founding team member, I was instrumental in the company's launch and securing significant venture funding.𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐅𝐮𝐧𝐝𝐢𝐧𝐠 𝐒𝐮𝐜𝐜𝐞𝐬𝐬: Co-founded and achieved over $130 million in venture funding.𝐃𝐢𝐫𝐞𝐜𝐭-𝐭𝐨-𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞: Launched a direct-response TV and e-commerce platform, significantly increasing sales.𝐊𝐞𝐲 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬: Established partnerships with corporations like LG, Polaroid, HP, and Brother.

Over a span of a year, I managed all product development, marketing, sales, and P/L for the running shoe division.𝐓𝐞𝐚𝐦 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Led a 40-person running group team, encompassing industrial design, product development, and marketing.𝐀𝐰𝐚𝐫𝐝-𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬: Successfully developed and launched award-winning products.𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠: Guided the creation of the product roadmap and strategic plan.𝐏𝐫𝐨𝐜𝐞𝐬𝐬 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭: Implemented lean manufacturing practices across product development.𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐈𝐧𝐭𝐞𝐫𝐟𝐚𝐜𝐞: Served as the key interface for public relations and advertising initiatives.

As Vice President and General Manager in the Instant Digital Printing Division, I was pivotal in driving Polaroid's digital marketing initiatives.𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Oversaw the new digital printing technology commercialization.𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐋𝐢𝐚𝐢𝐬𝐨𝐧: Managed marketing for Polaroid digital products, collaborating on branding, channel, and product strategy with key partners.𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐥𝐚𝐧𝐬: Created business plans with goals to generate $100 million in 2005.𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Coordinated strategic partnerships, licensing, and OEM relationships.𝐓𝐞𝐚𝐦 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Supervised a 50-member technology and marketing team and a 5-person product management group.

During my tenure, I designed hardware and software for Navy Satellite communications equipment.𝐃𝐞𝐬𝐢𝐠𝐧 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Led hardware, software, and firmware design for the Navy EHF Satellite Program.• Responsible for hardware, software, and firmware design and development for Navy EHF Satellite Program