Scott Wicker Email & Phone Number

Dushore Pa

In my role as Vice President, I lead marketing, product, and sales operations, crafting strategies that drive growth for our tech-centric company.𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Developed digital sales strategies resulting in a 20:1 Return on Ad Spend (ROAS) and an Average Order Value (AOV) exceeding $10,000 while maintaining a Net Promoter Score (NPS) of 91.𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Launched UnityLab Corp, driving consistent annual revenue growth of 30%.𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 & 𝐋𝐚𝐮𝐧𝐜𝐡: Successfully introduced four B2B e-commerce brands in industries like hospitality, healthcare, and manufacturing.𝐓𝐞𝐚𝐦 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Built a high-performing marketing and sales team, surpassing targets in e-commerce and traditional channels.𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: Developed an e-commerce tech stack that outperformed traditional models.

Oversaw marketing strategies across multiple business units, leading groundbreaking product launches.𝐀𝐰𝐚𝐫𝐝-𝐰𝐢𝐧𝐧𝐢𝐧𝐠 𝐁𝐫𝐚𝐧𝐝 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Achieved a top 10 booth award at CES 2018.𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐋𝐞𝐚𝐝𝐞𝐫: Launched an IoT platform enhancing customer savings and reducing downtime.𝐓𝐞𝐚𝐦 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Managed a global marketing team, ensuring strategic coherence across business units.

Bedford, Ma

As a founding team member, I was instrumental in the company's launch and securing significant venture funding.𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐅𝐮𝐧𝐝𝐢𝐧𝐠 𝐒𝐮𝐜𝐜𝐞𝐬𝐬: Co-founded and achieved over $130 million in venture funding.𝐃𝐢𝐫𝐞𝐜𝐭-𝐭𝐨-𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞: Launched a direct-response TV and e-commerce platform, significantly increasing sales.𝐊𝐞𝐲 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬: Established partnerships with corporations like LG, Polaroid, HP, and Brother.

Brighton, Ma

Over a span of a year, I managed all product development, marketing, sales, and P/L for the running shoe division.𝐓𝐞𝐚𝐦 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Led a 40-person running group team, encompassing industrial design, product development, and marketing.𝐀𝐰𝐚𝐫𝐝-𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬: Successfully developed and launched award-winning products.𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠: Guided the creation of the product roadmap and strategic plan.𝐏𝐫𝐨𝐜𝐞𝐬𝐬 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭: Implemented lean manufacturing practices across product development.𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐈𝐧𝐭𝐞𝐫𝐟𝐚𝐜𝐞: Served as the key interface for public relations and advertising initiatives.

Waltham, Ma

As Vice President and General Manager in the Instant Digital Printing Division, I was pivotal in driving Polaroid's digital marketing initiatives.𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Oversaw the new digital printing technology commercialization.𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐋𝐢𝐚𝐢𝐬𝐨𝐧: Managed marketing for Polaroid digital products, collaborating on branding, channel, and product strategy with key partners.𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐥𝐚𝐧𝐬: Created business plans with goals to generate $100 million in 2005.𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Coordinated strategic partnerships, licensing, and OEM relationships.𝐓𝐞𝐚𝐦 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Supervised a 50-member technology and marketing team and a 5-person product management group.

Marlboro, Ma

During my tenure, I designed hardware and software for Navy Satellite communications equipment.𝐃𝐞𝐬𝐢𝐠𝐧 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Led hardware, software, and firmware design for the Navy EHF Satellite Program.• Responsible for hardware, software, and firmware design and development for Navy EHF Satellite Program

Mba, Marketing

Bsee, Electrical Engineering