I have worked across multiple channels and categories. With a distinction in my Master's degree in Consumer Psychology, and an undergraduate degree in Psychology, I have developed a depth and breadth of knowledge about human behaviour. We are a global market research agency with a team of behavioural psychologists and industry leaders. By combining the power of cutting-edge research techniques, scientific human behavioural understanding and market expertise, we help our clients grow… Show more I have worked across multiple channels and categories. With a distinction in my Master's degree in Consumer Psychology, and an undergraduate degree in Psychology, I have developed a depth and breadth of knowledge about human behaviour. We are a global market research agency with a team of behavioural psychologists and industry leaders. By combining the power of cutting-edge research techniques, scientific human behavioural understanding and market expertise, we help our clients grow and thrive.Using our unique Spark Emotional Wheel we have a way of quantifying emotion to understand how your consumers really feel in order to drive business growth. Our pioneering approach to market research gives you an understanding of your customers' behaviour like never before.The team at Spark Emotions utilise the latest research methodologies alongside our unique data algorithms and emotional measurement tool to get to the truth behind what consumers really think.We strive to ensure we are always up to date on the latest academic research on the brain. The brain is very complex, with a number of cognitive biases that influence and drive behaviour. We combine the latest academic research with the latest technology to overcome the cognitive biases that make people behave as they do. Doing this allows us to truly understand how people are feeling, which gets us to the real, not claimed behaviour.It’s vital to understand your customer’s behaviour and emotions more than everToo many businesses are making decisions on yesterday’s insight especially when you take into account the events of 2020Please get in touch if you would like to learn more about how we can help you drive business growth. Show less