Scott W. Email & Phone Number

Traverse City, Mi, Us

Traverse City, Mi, Us

Traverse City, Mi

As a Director at Sheren Plumbing & Heating, Inc., my role is about being part of a team who all work together to drive profitable growth, expanding the company's brand, reach, and audience, which helps increase sales and revenue. With a solid track record in business management, team development, innovation in technology and marketing, and significant human resource experience, as a member of this team, I align my efforts with the company's strategic goals while nurturing its culture and… Show more As a Director at Sheren Plumbing & Heating, Inc., my role is about being part of a team who all work together to drive profitable growth, expanding the company's brand, reach, and audience, which helps increase sales and revenue. With a solid track record in business management, team development, innovation in technology and marketing, and significant human resource experience, as a member of this team, I align my efforts with the company's strategic goals while nurturing its culture and supporting all organizational levels.My involvement in developing and executing business and marketing plans is enriched by my human resource experience. I lead recruitment and training programs, focusing on retention initiatives that foster a positive and productive work environment. This human-centric approach amplifies my ability to identify, research, and seize growth opportunities, ensuring these initiatives are consistent with the company's direction.Collaboration is key in my role, working closely with the Executive Team, managers, foremen, supervisors, and other stakeholders. My human resource experience enhances these interactions, bringing a deeper understanding of workforce dynamics and needs into strategic discussions.Additionally, as an ERP specialist and data analyst, I help our team contribute to organizational efficiency and allowing leadership to make data-driven decision-making, leveraging technology to support both business objectives and employee engagement. This holistic approach ensures that we not only drive business success but also cultivate a thriving and motivated workforce. Show less

Broadview, Il (North Central And Midwest) (Hq: Woodbury, Ny)

Managed Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri, Nebraska and Wisconsin.Responsible for executing all AriZona Beverages regional sales and new item distribution plans, goals and initiatives as assigned for all assigned market areas.Worked with AriZona Beverages team members across various regions and departments, to ensure National plans were implemented and launched in an effective, cohesive and efficient manner for assigned market areas.On a regularly… Show more Managed Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri, Nebraska and Wisconsin.Responsible for executing all AriZona Beverages regional sales and new item distribution plans, goals and initiatives as assigned for all assigned market areas.Worked with AriZona Beverages team members across various regions and departments, to ensure National plans were implemented and launched in an effective, cohesive and efficient manner for assigned market areas.On a regularly scheduled basis, worked with key convenience retailers and distributors to help all stakeholders accomplish their strategic goals, initiatives and plans by facilitating the sale of AriZona Beverages various and diverse and innovative product and package offerings through their retail store locations and distributorships.Met with distributor and retailer buyers and category managers to present and discuss how and why current nonauthorized items, including current and new items, can be authorized and added to store cold vault sets, warm "take home" shelves and display space opportunities and also distributor product line up selections to their respective service market areas.Worked with retailers and distributors to create and launch effective marketing plans within their respective businesses. Always testing and measuring results leading to increased exposure, resulting in increased sales while maximizing product selection and space to sales for the AriZona brands, leading to greater consumer loyalty and greater revenues for those participating retailers capitalizing on significant CMA programs.Maintained retailer and distributor records for sales, marketing and planning business growth initiatives. Helped to identify sales opportunities for growth and emerging beverage segments while complementing stakeholder business objectives and plans.Consistently met and exeeded distribution and sales initiatives. Show less

Greater Chicago Area

Analyzed available market and consumer research information such as IRI and ACNielsen data to monitor current sales trends for the respective beverage categories and their activities in order to aid in the development and creation of marketing, sales and distribution plans.Provided direction and support for distributors, conducted monthly sales meetings and managed retail execution plans and activities.Complied, created and presented regular oral and written presentations for… Show more Analyzed available market and consumer research information such as IRI and ACNielsen data to monitor current sales trends for the respective beverage categories and their activities in order to aid in the development and creation of marketing, sales and distribution plans.Provided direction and support for distributors, conducted monthly sales meetings and managed retail execution plans and activities.Complied, created and presented regular oral and written presentations for top management and distributor management teams to highlight identified sales opportunities that facilitate growth for the retailer, distributor and the Monarch brands.Constantly compared monthly shipments to depletions to monitor sell through of bands to measure results of program execution.Met with key retailers to present Monarch brands for authorization in store cooler sets, secure placement on warm "take home" shelves and gain floor display space.Maintained distributor information records, monthly sales records, and distributor/retailer follow-up records and retailer account standards records.Due to a change in the company direction late in 2006, as directed by executive leadership decisions, brands were sold and positions were eliminated. Show less

Broadview, Il (South Chicago Loop & Will County Areas)

Through weekly calls with retailers identified their needs and priorities then put together action plans while staying focused on their priorities to help drive their sales.Key accomplishments included:Consistently met or exceeded various weekly, monthly and yearly goals.Building route sales and profits by increasing distribution of brands based on demographic fit for each customer.Ensuring sell through by aggressive utilization of point of sale materials… Show more Through weekly calls with retailers identified their needs and priorities then put together action plans while staying focused on their priorities to help drive their sales.Key accomplishments included:Consistently met or exceeded various weekly, monthly and yearly goals.Building route sales and profits by increasing distribution of brands based on demographic fit for each customer.Ensuring sell through by aggressive utilization of point of sale materials, communicating price and placement of products.Agressively promoted brands through current thematic promotions both on and off-premise.Obtained new distribution by leverging strong relationships developed over several years in the industry working the various market areas, while successfully seilling in and executing current programs in a consistent follow-up process manner. Show less

Melrose Park, Il (Midwest)

Responsible for Illinois, Iowa, Wisconsin, Indiana, Ohio, Michigan and Missouri.Directly reported to owner Carolyn Lang and together developed all marketing activities including developing and implementing the marketing strategy for Silver Creek brands, including brand development, distribution, retail authorizations, charitable integration, profitability, sales, advertising, promotion and forecasting.Contributed to profitability by measuring and monitoring return on investment… Show more Responsible for Illinois, Iowa, Wisconsin, Indiana, Ohio, Michigan and Missouri.Directly reported to owner Carolyn Lang and together developed all marketing activities including developing and implementing the marketing strategy for Silver Creek brands, including brand development, distribution, retail authorizations, charitable integration, profitability, sales, advertising, promotion and forecasting.Contributed to profitability by measuring and monitoring return on investment from execution of sales and marketing plans and implementation costs.Utilizing internal and external data from distributors and sampling initiatives, developed updated packaging, including shippers and labels for bottles while overseeing package development, pricing and sales objectives.Provided direction and support for distributors, conducted monthly sales meetings and managed retail execution plans and activities.As scheduled, met regularly with key retail chains to present Silver Creek brands for authorization in store sets, secure placement on warm shelf and gain display space.Ended 2003 with 86% sales increase in cases and 24% sales increase in revenue versus 2002.Assisted with ownership transitions in 2004 when company sold all production equipment and Silver Creek branded products. Show less

Greater Chicago Area (Illinois, Iowa And Missouri)

Responsible for Illinois, Iowa and Missouri.Set up and conducted meetings with key accounts to secure Capital brand distribution.Provided direction and support for eight assigned distributors, conducted monthly sales meetings and managed retail execution plans and activities for assigned markets.Contributed to profitability by utilizing fact based selling and negotiation skills to sell at competitive discount levels while maintaining margins, effectively managing… Show more Responsible for Illinois, Iowa and Missouri.Set up and conducted meetings with key accounts to secure Capital brand distribution.Provided direction and support for eight assigned distributors, conducted monthly sales meetings and managed retail execution plans and activities for assigned markets.Contributed to profitability by utilizing fact based selling and negotiation skills to sell at competitive discount levels while maintaining margins, effectively managing expenses and everyday discounting.Compared monthly shipments to depletions to monitor sell through of brands and program execution.Worked with key distributor personnel and rode with sales representatives to ensure off and on-premise programs and poin-of-sale materials were properly utilized and executed in the assigned markets.Called on key retail chain retailers to present Capital Brewery brands for authorization in store sets, secure plancements in cooler, on warm shelf and display space. Show less

Lombard, Il (Lincoln Park, Wrigleyville & Bucktown Area In Chicago)

Consulted with retailer owners and mangers to determine their needs, goals and priorites and developed action plans with them focusing on their priorites to help drive their sales, revenue and profits.Key accomplishments included:Consistently met and exceeded weekly, monthy, quarterly and yearly goals as assigned by the leadership team.Ended 1998 as #3 out of 15 sales representatives in the distributorship, and a 23% increase in sales versus 1997.1999 resulted in the… Show more Consulted with retailer owners and mangers to determine their needs, goals and priorites and developed action plans with them focusing on their priorites to help drive their sales, revenue and profits.Key accomplishments included:Consistently met and exceeded weekly, monthy, quarterly and yearly goals as assigned by the leadership team.Ended 1998 as #3 out of 15 sales representatives in the distributorship, and a 23% increase in sales versus 1997.1999 resulted in the distributorship being sold and I remained to help with the transition through July until taking employment with Capital Brewery in August. Show less