Continuing my responsibilities of GM of The Bump, while sponsoring TKWW's leading party planning site, The Bash, charting their path for growth by addressing unmet user and market opportunities.

Responsible for all aspects of The Bump, a leading resource for expecting and new parents experiencing the joys and unknowns of parenthood. Oversee strategy, operations, user experience, new revenue lines, product, marketing, growth, talent and team development. Also initiated and leading TKWW’s sustainability, ESG and impact initiative. Responsible for orchestrating organizational wide initiatives that meet the expectations of our key stakeholders to tackle climate, DEI, social responsibility, and governance topics.

Responsible for international growth initiatives in nascent, emerging and mature markets across operations, GTM and monetization efforts. The Knot Worldwide operates a network of marketplaces and brands connecting engaged couples with wedding vendors using a platform and playbook that we've replicated and scaled globally.Also leading The Knot Worldwide's ESG and sustainability efforts.WeddingWire and XO Group merged to form The Knot Worldwide.

Mentor early and growth stage climate-tech and sustainability start-ups across strategy, business planning, investor communication, go-to-market

Mentor early stage climate-tech and sustainability start-ups across strategy, business planning, investor communication, go-to-market

Scaled marketing team to support WeddingWire’s growth from early to mid stage. Managed marketing budget to deploy investments in high impact areas. Led many facets of marketing organization including: performance marketing, market insights, analytics, marketplace development, community, email marketing, content development.

Led operations and strategic planning for a direct to consumer start-up inside multi-billion dollar privately held supply chain business. Repair.com set out to disrupt the $2.5B appliance repair industry with a digital marketplace and consumer brand that connected home owners with the highly fragmented service provider market. In targeted markets, Repair.com acquired 10% share in less than 10 weeks, drove 30%+ brand awareness and delivered on its brand promise by achieving a 70+ NPS.• Drove team execution of Repair.com strategy by aligning digital and traditional marketing, customer experience and operational fulfillment to deliver against customer acquisition, audience growth and consumer satisfaction goals • Aligned senior leadership to gain and maintain buy-in by crafting business case and producing regular updates, leading to investment to fund Repair.com marketing and business operations• Strengthened digital strategy resulting in 3x increase in customer capture from SEM, 152% audience growth driven by SEO and social media, and 49% increase in website engagement by developing digital tools that solved key customer needs• Formulated insights from data and research leading to 51% reduction in marketing acquisition costs by better understanding customer purchase path, defining key customer segments, and uncovering website engagement behaviors• Led hypothesis testing and learning by overseeing web analytics, consumer research and market intelligence to formulate and refine digital marketing, traditional advertising and customer experience strategies

Founding team member of a start-up formed to solve the $3B problem of fraud against seniors by service providers. Created marketplace of screened and verified service providers, connecting them with seniors and their adult children. SeniorChecked was acquired by NEW in August 2011 to launch Repair.com • Created business model, strategic plan and investor materials leading to the funding of SeniorChecked to develop a local marketplace and verification technology platform to protect seniors from the $3B in annual fraud committed against them• Led P&L development and management and directed operations of 10 person team resulting in growing a network of 200+ verified merchants across 24 states, achieving 62% increase in average sale price• Prepared monthly updates for key investors detailing customer acquisition, member growth and marketing progress •Evaluated potential exit partners and created business cases conveying how SeniorChecked assets and competencies would align to partner strategic growth• SeniorChecked was sold to NEW in August 2011 to launch Repair.com

Directed new product development, business strategy and operated $15M portfolio of products including AOL Local Search, AOL Yellow Pages, New Search Verticals and Advertising Feed development•Planned and implemented the local and vertical advertising strategy by leveraging leading resellers across a wide variety of local advertising models and grew to a $2M annual run rate in less than 3 months•Led aspects overhauling AOL's local & MapQuest strategy, presented to and approved by the CEO; developed and won executive buy-in on local self-serve advertising strategy •Oversaw over half billion dollars in partner revenue including the team managing AOL’s strategic relationship with Google and 30+ Search vertical advertising, distribution and content partners; outlined potential acquisitions and made recommendations to AOL executives that supported overall business unit objectives •Directly managed team of six top contributors. Responsible for assessing resource needs, recruiting and hiring, with a strong focus on professional development

•Launched the AOL Search distribution and syndication business and grew top line revenue to over $40MM in 30 new global markets in less than a year•Led strategic development and execution of AOL’s mobile search product, leading to a 300% growth in usage

•Led business planning for new local strategies including business plan presented to top AOL executives to create network-wide local advertising platform•Championed and implemented the industry’s first major pay per call business as part of AOL’s efforts to tap the 14M+ small businesses in the U.S. and grew to $2M /yr

•Exceeded 2000-2003 internet revenue targets by 20%+ by leading conversion of clients’ print advertising spend to online media by leading and training cross functional account and sales teams•Planned and launched local web programs, SEO, local search, overall website strategy, and Monster.com hiring programs for major national brands including GEICO, Midas, Hunter Douglas, Goodyear, and Choice Hotels