Reporting directly to the CEO, I lead the company’s commercial market strategy and execution, overseeing all aspects from marketing to customer targeting, segmentation, forecasting, acquisition, and customer experience. In our emerging company, a critical part of my role is aligning forecasting and resource allocation with our financial model to ensure optimal team performance and sustainable business growth.

Improving global Sales force effectiveness and profitability using advanced analytics, reporting and tools. Responsible for salesforce.com, account targeting, sales funnel development, sales analytics, dashboard metrics, territory design, incentive plan design, market research and building the quarterly and annual operating plan. Responsible for commercial updates to the Board of Directors.• WW revenue increased 29% YOY ending with record rates of console utilization and therapy specialist productivity

Led projects for two separate med tech companies. Primary responsibilities were to create the business plan, product positioning, 3-year forecast with full P&L, and valuation for spin-out of a novel wearable cardiac diagnostic device for a start-up.

Led a talented group of Marketing professionals for C.H. Robinson's $9B division, North America Surface Transportation. Commercial Marketing includes Market Insights, Vertical Marketing, Inside Sales and Marketing lead qualification Teams. Responsible to create, manage, coordinate, and execute all marketing strategies targeted at both carriers and clients while assessing channel effectiveness. Reported to Chief Marketing Officer.

Chosen to develop first ever global Pricing strategy function spanning $11B Medtronic Cardiac & Vascular (CVG) businesses. Responsible for global upstream and downstream strategies, governance policy and procedures, key metrics and forecasting, and value based healthcare commercialization. Hired and managed 26 employees spanning 4 continents including Americas, EMEA and APAC Pricing, US Healthcare Solutions, and US Systems.• Team directly responsible for $150MM incremental annual profit including compliance and pricing impact

Selected by Sales and Finance leadership to establish Strategy & Analytics function for combined $5B US Cardiac and Vascular (CVG) organization. Responsible for US portfolio recommendations and launch strategies, cross functional governance policy development, business metrics and forecasting, and daily Sales reporting. Responsibly grew team from 13 to 17 employees covering US Pricing and Systems.• Recognized with 2015 Medtronic Star of Excellence for novel pricing strategy for LINQ launch

Managed Marketing team of five direct reports in the Cardiac Rhythm Disease Management business responsible for market strategy, product valuation, forecasting, Sales ASP targets and contracting support.

Responsible for coordinating North America retail advertising, e-commerce channel marketing, route support, and promotions.

Established and managed team of five e-commerce analysts to ensure competitive fares, police against site bias, monitor market share, and implement stealth pricing tactics

Responsible for developing revenue optimal route plans for 128 aircraft, negotiate airport lease agreements and landing fees; and to determine operator, aircraft lease, and civic or corporate driven route decisions.