Marketing Specialist
CurrentAbout Company: Amplifon serves as a trusted advocate to over 300 client partners, making hearing health care simple by delivering turnkey products and services that improve health, increase satisfaction and lower costs. Miracle-Ear is a subsidiary of Amplifon and has over 1,500 franchised and corporately-owned stores across the United States. RESPONSIBILITES: 🔥 Partner with Channel Managers to streamline, simplify and optimize our local marketing programs for the franchise system. One program that I helped implement was the newspaper creative process which provided two times more content than previous years. 🔥 Developed marketing assets to support programs and franchisees with marketing promotions through creative content creation.🔥 Partnered with vendors and franchisees to build new marketing programs by collecting feedback and developing case studies. One project I did an extensive amount of research on was around marketing attribution. 🔥 Lead formal marketing reviews with franchise owners to help accomplish growth goals. 🔥 Development of presentation templates, marketing related research, and proofing of copy for marketing leadership team.ACHIEVEMENTS: ✅ Partnered with the Miracle-Ear Acquisitions team to implement a new competitive acquisitions/expansion program that helped franchise growth initiatives across two regions and impacted 35 owners. I helped support this initiative by outlining a multi-tiered marketing campaign that incorporated a direct mail blitz paired with a digital LinkedIn campaign. ✅ Strategically created over 8 newspaper creatives, convention assets, program and key evergreen material in my first year. In order to create these assets, I took time to understand each teams responsibilities and in turn, created an expedited timeline for our teams. ✅ Planned and coordinated our 2023 & 2024 marketing booth for convention. This entailed working with many cross-functional teams and creating new program assets.