Senior Paid Search Specialist
CurrentAs a paid search specialist, I leverage my experience and expertise to launch, optimize, and analyze high-dollar Google Ads campaigns that drive a substantial return on investment for my clients in the home services industry.Campaign Strategy and Execution:- I manage over $2 million in paid search campaigns for home services clients, design and launch PPC campaigns on Google Ads, and develop strategic plans based on data analysis.Tools and Platforms Expertise:- I live inside Google Ads, Google Analytics GA4, Google Tag Manager, Google Business Profile, Google Local Services Ads, Google Looker Studio, and SemRush for campaign management and optimization, along with comprehensive reporting and data visualization.Performance Optimization and Analysis:- I conduct keyword and competitor analysis, perform market research, monitor performance metrics, execute A/B tests, manage bids and budgets, and create compelling ad copy to enhance click-through rates and conversions.