Manufacturer & Distributor_______________________________________Juice Head • Galaxy Treats • Party Brands • Hello Kanna • TIMBR • Nirvana • Lit Pipes • Bams • Khali Vapors

HelloKanna.com

Partybrands.com

Directed, established, maintained and planned all policies and overall goals from product development, R&D, package and bottling resulting in a 35% cost of goods reduction while simultaneously meeting quality levels and shipping deadlines Created, implemented and coordinated a $1.8 million operational budget designed to increase business while capturing new distribution, resulting in a cutting-edge program that generated strategic partnerships in 26 US States and Canada over the period of 24 monthsResponsible for securing and implementing multi-state distribution partnerships, and the creation of sales and marketing plans within each region that have resulted in the revenue growth of $3 million over the period of 8 quartersProduced cutting-edge marketing programs that generated and maintained strategic partnerships using new age digital impression media. Developed content marketing partnerships to promote brand digitally at events, promotions, and all plains of social networks.Directed and Implemented national advertising campaigns including the production of television spots, billboards and race teams. Sourced, negotiated and monitored all media buys, while tracking and evaluating brand ID and market impact Create, track and evaluate internal metrics and management reporting to identify marketing performance and effectiveness of programs with state distribution teams, retailers, and consumers

Collaborated with distributor to implement programs ensuring introduction of brand into high volume accounts, on and off premise, culminating in numerous points of distribution and driven case sales with cost effective incentive programs resulting in a high return on investmentBuilt and maintained brand awareness throughout the Southern California area through proper PR, advertising, and event marketing in conjunction with selecting the right advertising outlets and executing and sponsoring high profile events and promotions.Recruited, trained and managed a team of promotional staff to ensure desired execution and proper merchandising of POS while maintaining a high product knowledge IQ.Capture brand awareness and sales through effective online marketing and e-commerce while maintaining a self-developed social marketing strategy to obtain consumer attention and following.Planned, developed, and directed marketing programs to increase sales and drive volume. Managed pricing structure and P&L within the region by implementing effective pricing strategies

Expertise in concept development, marketing, advertising, public relations, entertainment booking, and all event operations including site design and layout, city services, maintenance, security, crowd control, financial accounting and overall administration. Developed an expanding future business plan for both Corporate and Promotional accounts during difficult economic conditions. Enhanced the public image and recognition of the company’s name within the business community through new business development, community outreach, and aggressive networking.Evaluated effectiveness of corporate public relations effort based on total event production from the viewpoint of customers, agents and staff. Segmented and profiled client base targeting those prospects with greatest profit potential.

Negotiated and collaborated with VP of marketing and account partners to customize programs that improve overall sales as well as dramatically increase brand awareness.Coordinated, designed and managed special onsite events while implementing incentive programs to assist in strategic partnerships and perpetual alliances.Devised and executed a computerized spreadsheet program to maintain local and national client base, sales and account data for corporate headquarters. Managed budgets, projected sales, controlled costs, purchasing and oversaw personal accounting systems.Formulated a brand management marketing communications program. Directed a networking strategy and developed a team comprised of product marketing, product management and sales planning. Managed to reciprocate client relationships as well as integrate a competitive market analysis for over 700 accounts resulting in a 60% increase in overall sales.

Represented Fuze and NOS by constructing and organizing local promotional and marketing events throughout the Orange County, Los Angeles and San Diego area. While providing an assessment of the events success of our delegates in the field as requested by Western Regional Manager.Recruit and train new product ambassadors to represent Fuze and NOS in a highly proficient and superior manner as well as successfully increase in-store product endorsement and sales.Maintained a sanitary and safe working environment for staff and clients, whereas also ensuring an impressive grade by the County Health Department. Responsibilities also included proper event set-up and tear down at events while utilizing proper placement of the POS systems. Created brand awareness through sampling products, demonstrating and educating the benefits of the product. Utilizing a variety of selling techniques to drive sales of company’s products at high profile accounts.