Key Responsibilities:Develop a Strategic Plan – Lead and facilitate the planning process with the leadership team to develop and hone a 3-Year plan to underpin growth and resourcing plans.Evolve to a more Digital-First marketing model. Build new capability and leverage CRM and database for growth and accelerate migration of mail database to more opted in digital records. Lead the B2B Sponsorship Sales – Evolve Zoho CRM sales funnel process and resourcing to sales team and take more proactive market approach.Colaborative partnerships to underpin growth – work with existing partners to grow events and look for new partnerships.Help create a culture of more inclusion and connection amongst hybrid / distributed team.Key Outcomes:Delivered a Strategic Plan-on-a-Page with the leadership team that aligned the total business approach, priorities, resources. and financial targets for Brightstar. Evolved company purpose and focus areas to drive growth.10% growth in Sponsorship Sales revenue in FY to March 24 and record results in four of the largest events, including evolving approach to audience build. Hired new B2B Customer Acquisition and Engagement resource to build and maintain tools, grow funnels and acquisition activity. Increased in opportunities in Zoho CRM funnel more than 25% and more direct sponsorship marketing and lead engagement support model.15% increase in ticket sales in key sales period to March 24. Guided a relatively inexperienced team of marketers, through period of huge uncertainty and disruption. Led development of new website, drove focus on migrating to digital. Brought on Project Management Institute of NZ as an event partner.Became a Catalyst for creating more inclusive and connected culture e.g. at likes of all-hands meetings, facilitated team innovation & culture workshops and running company quizzes.

Key Responsibilities: Create a Business Plan - deliver the revenue and margin growth aspirations of shareholders; include channel expansion, innovation and delivery of value-creation opportunities.Lead a production team, sales manager and agency sales team to deliver on objectives. Involved managing sourcing of local fruit from contracted growers and ensuring continuity of supply from international partners.Optimise production efficiency of plant that pressed, blended, bottled and despatched product on site as well as inventory holdings and stock turns. Work with sales manager and directly with key retail accounts and agency sales team to drive distribution and activity.Deliver predictable revenue and profit growth, manage cashflow and deliver monthly reporting to board. Key Achievements:Grew revenue by 25% for FY (up 50%+ vs PY peak) in period of high customer and supply chain volatility. Maintained a positive cash balance, stayed in stock, grew market share by 20% in grocery; less than 10% labour cost increase by creating an inclusive and transparent team environment. Delivered a Business Plan-on-a-Page and Implemented a Monthly Board Pack Process to deliver transparency of business performance, issues and opportunities to maximise decision quality and help navigate a particularly volatile period of supply chain and customer disruption.Successfully got range into Foodstuffs NI DC and maintained ranging of biggest single sku post required down-sizing of bottle. Right-sized business and portfolio in time of high volatility in external environment, including dis-establishing own GM position – business delivered target profit and shareholder dividend for FY23.

Lion's Growth Hub - a new Lion Group entity focused on creating new opportunities for Lion's future growth. Remit covered a Strategic Insights and Innovation teams, leading global category and consumer insights; longer-term breakthrough innovation in product and business models. Key Achievements:Delivered an Aligned Global Consumer Growth framework. Based on global cultural codes was a breakthrough piece of work. Gave all teams a common language to engage in creative briefs and innovation projects and was adopted by all marketing teams as part of process. Was delivered over months of Covid collaboration with Trans-Tasman insights team and global research company Kantar.Created a Future Innovations Platform and Strategy – articulated key territories of product, technology, experience and social innovation that offered the most attractive market potential for investment over the next 5+ years e.g. no-low alcohol and alternatives. These would be used as alignment tools for the respective innovation, market, brand and category teams. Developed by Trans-Tasman insights and innovation team.Developed and Implemented an Early-Stage Innovation Process. Used a new Innovation consultancy founded on global best-practices, espousing rigorous and thorough market and consumer research that moves to fast prototyping of lead concepts including incorporating design-led thinking and concept iteration.Continued operational oversight of Havana Coffee Works - one of Lion's most successful acquisition's of the previous decade.The role was disestablished along with The Growth Hub as part of a covid-inspired, trans-tasman restructure.

ResponsibilitiesLead the strategy to generate material, non-core category growth into the future ($50-$100M+), through both fostering growing categories and channels, along with acquiring, creating, partnering and building new businesses and models. Oversaw a diverse range of business units that include our independent craft breweries Emerson's, Panhead and The Fermentist; Lion Liquor Retail; an e-commerce platform; The Drinks Collective - Lion's non-alcoholic beverages business -pioneered a collaborative cafe fridge and delivery model and entered the premium coffee market. Lion Ventures Unit that was focused on incubating non-core business concepts - included launch of a wellness cafe and shared working space concept (YOWO).Key AchievementsAchievement of craft brewery payback targets; successful completion of significant capital projects including build of Emerson’s and Fermentist breweries and taprooms. Led and delivered the successful acquisition of Havana Coffee Works of Wellington.Created Lion Ventures, which worked in a fully agile way, pioneering design-led thinking tools and processes that were subsequently taken on by other parts of the business. Was catalyst for Lion Group Growth Hub.Grew Lion Non-alcoholic division to more than $40M+ Revenue – Took equity stake in Good Buzz Kombucha and successfully pitched for Vita Soy distribution rights in grocery. Used Liquor King logistics network as route to market into cafes.Re-shaped Liquor Retail to Grow Same Store Sales and Launch Lion E-Commerce Site. Sold of 12 of 40 stores and launched two-flagship outlets. Got back into growth of same store revenue, then launched Lion Friends and Family, an e-commerce site, utilising the Liquor King distribution network for fulfilment.Delivered ‘Inspotainment’ at Lion Conferences. Created and delivered some of the most distinctive and memorable conference presentations that created awareness and presence of the non-alcoholic division in the wider Lion team.

Led one of New Zealand's pre-eminent marketing teams overseeing such iconic brands as V, Just Juice, Mizone, Fresh Up, Mountain Dew and Gatorade. Numerous successful product launches and campaigns such as V Blue (biggest success since launch of V) and so many other great V products and comms platforms; the epic Mountain Dew Skatepark; re-launches of H2Go and Just Juice. In that time we won countless awards across Effies; NZ Marketing Awards and Nexus, all reflecting the great work of an amazing team and Frucor and our external agency partners.

Managed the Arano business unit post-acquisition. Small manufacturing facility, sales team and franchise driver network. Completely re-purposed brand proposition to be about local provenance, reversed -30%+ decline in revenue into aggressive top-line growth of more than 30% and ultimately saved the brand. Led closure of the manufacturing as part of the integration into the newly acquired and much larger Simply Squeezed.

Caretaker of the CSD portfolio while was looking or the right opportunity to come along after taking time out over Summer to re-charge. Turns out it did...

Led Baking Marketing and R&D teams and later the combined Baking and Dairy Marketing teams, post the merger of GF and Meadow Fresh businesses. Iconic brands such as Vogel's, Molenberg, Ernest Adams, Irvines, Meadow Fresh and Puhoi Cheese.

Led team working on iconic New Zealand brands such as Vogel's and Molenberg. Working closely with R&D team and bakeries to develop new products for daily fresh business. Numerous successful product launches and campaigns including leading from conception to commercialisation, the launch of the MacKenzie Bread brand, which proved to be the most successful innovation in the category in more than a decade.

On Exec team of Philips NZ and led team of product managers across range of Audiovisual products, including the monitors business. Worked closely with Regional Office in Singapore to deliver optimum product range for customers. Period of exciting growth with the launch of widescreen TV in NZ, taking leadership in the TV category for the first time and extensively engaging our customer base through to floor-staff to get market-leading brand advocacy. Also managed the Philips Series All Blacks sponsorship programme from brand activation point of view.