I own strategy and analytics for the growth team at Hover, which means driving the efforts around acquisition, product-led sales, and expansion to new markets.

I currently lead projects focusing on customer LTV, audience analytics and our product portfolio. Our team provides the analytics behind how we tactically acquire and retain customers. I am also responsible for our visualization strategy, ensuring quality/design standards, and improving our team's skills.Specialties: Data Analysis, Data Visualization, Database Structure, Enterprise Marketing, Digital Marketing SystemsTools: Tableau, Cognos, SPSS, SQL, Python

I moved in the lead role on team of analysts driving digital marketing revenue through a focus on converting marketing engagement to sales opportunities.

In this role, I worked as a senior member on a team of analysts focused on a variety of data including web, marketing automation, email/event, and NPS.

As a member of the Analytic Solution team within Marketing Analytics I worked on a variety of projects and tools -- Cross-Sell, Campaign Reporting, Response Lead Management, Paid Media, Live Chat.

A member of the Analytics team within IBM's market development organization. I worked mostly on client performance and market sizing project for other teams within IBM. I had a special focus on my team on analytical dashboards and Tableau.I picked up many skills and tools during these projects most of which I still continue to use.

• Re-vamped marketing material to match expansion of company.• Created pamphlets and product guides for the sales team to integrate into U.S. markets.• Synthesized previous marketing material to create boilerplates for software proposals.