Scott Cole Email & Phone Number

Dallas, Tx, Us

Dallas, Texas, United States

Dallas, Texas, United States

Dallas, Texas, United States

Spearheading the Social Media and Marketing efforts for Complexity and its partners. • Led social strategy and execution of social content for Ninja, TimtheTatman, and 25+ other influencers plus 11 esports teams.• Increased engagement by 3x on Twitter, 5x on IG, and 10x on TikTok.• Defined a new strategy to be short-form influencer-focused.• Established copywriting voice that fits the targeted audience.• Executing paid media for partners of Lenovo, H-E-B, Dairymax, and… Show more Spearheading the Social Media and Marketing efforts for Complexity and its partners. • Led social strategy and execution of social content for Ninja, TimtheTatman, and 25+ other influencers plus 11 esports teams.• Increased engagement by 3x on Twitter, 5x on IG, and 10x on TikTok.• Defined a new strategy to be short-form influencer-focused.• Established copywriting voice that fits the targeted audience.• Executing paid media for partners of Lenovo, H-E-B, Dairymax, and Dallas Cowboys.• Growing community engagement through local and national marketing communications. Show less

New York City Metropolitan Area

• Key executor of strategy and creative for Philips Norelco's "One Blade" campaign for the world of sports and esports.• Lead talent on multi-million dollar influencer marketing campaigns for the NBA, NFL, EA Sports, 2k, AT&T, State Farm, and more.• Featured on ESPN, TBS, Disney, CW, SiriusXM, NBATV, NFL Network, New York Times, and Washington Post.

Los Angeles Metropolitan Area

• Influencer marketing for Disney and Nissan collaboration of "The Last Jedi" that reached 34 million impressions.• Influencer marketeer for YouTube and Twitch with a reach of over one million.• Most viewed esports TV programming for three years straight 2018-2020.

Los Angeles Metropolitan Area

Featured on 22 episodes of the NFL Network show "Madden NFL Live"• Producer and editor of gameplay segments showcasing and teaching football. • Managed the Social Media account of the show.• On-air talent as the expert of Madden Football.

Greenville, South Carolina, United States

Creative director of the non-profit performing arts center that includes a concert hall, theater, and amphitheater. The Peace Center hosts over 300 events each year, including classical music, Broadway shows, and concerts.• Grew ticket sales (single and subscription) for hundreds of performances each year through acquisition and retention strategies by maximizing paid, earned, and owned media.• Managed digital strategy and technology enhancements for website, ticketing, email, paid… Show more Creative director of the non-profit performing arts center that includes a concert hall, theater, and amphitheater. The Peace Center hosts over 300 events each year, including classical music, Broadway shows, and concerts.• Grew ticket sales (single and subscription) for hundreds of performances each year through acquisition and retention strategies by maximizing paid, earned, and owned media.• Managed digital strategy and technology enhancements for website, ticketing, email, paid, social, and SEO; monitored and developed insights from KPIs.• Managed creative brand and messaging for the organization leveraging all available platforms and outlets. Show less

Greenville, South Carolina, United States

Strategized and created marketing for NFL & MLB, Verizon, Denny's, Microsoft, L.L. Bean, and more.• Developed the agency's initial pitch offerings and brand story based on qualitative market analysis which directly led to winning multi-year contracts worth upwards of $15 million.• Led charitable work with non-profits, United Way, and Greenville Humane Society.• Consistently led the agency's communication and presentation efforts with client-side C-level executives that facilitated… Show more Strategized and created marketing for NFL & MLB, Verizon, Denny's, Microsoft, L.L. Bean, and more.• Developed the agency's initial pitch offerings and brand story based on qualitative market analysis which directly led to winning multi-year contracts worth upwards of $15 million.• Led charitable work with non-profits, United Way, and Greenville Humane Society.• Consistently led the agency's communication and presentation efforts with client-side C-level executives that facilitated strong project management and prioritized the client's strategic goals. Show less

Richardson, Tx

Led and supervised a team of seven creatives responsible for communications for Fossil, Inc and its house of brands.• Refined the organization's communications standard operating procedures and ensured 100%compliance with network security policies.• Developed from concept to completion Fossil's internal communications platform called the "Switchboard" used by every employee worldwide.• Created branding for Fossil, Inc. and their corporate communications.

Dallas-Fort Worth Metroplex

Led a team of five developers and designers for AA.com, email marketing, and the AA mobile app.• Defined visual language in the form of design, framework, e-commerce concepts, and shopping tools based on principles of design and usability across the website and mobile platforms.• Boosted sales by 12% and played a key role in acquiring 37K new members for the AAdvantage frequent flyer program.• Developed a new workflow system where creative briefs were implemented, improving overall… Show more Led a team of five developers and designers for AA.com, email marketing, and the AA mobile app.• Defined visual language in the form of design, framework, e-commerce concepts, and shopping tools based on principles of design and usability across the website and mobile platforms.• Boosted sales by 12% and played a key role in acquiring 37K new members for the AAdvantage frequent flyer program.• Developed a new workflow system where creative briefs were implemented, improving overall business execution. Show less

Dallas, Texas, United States

• Expanded registrations by 27% and conversions by 13% through strategic media placement and targeted creative redesign.• Developed and launched "Daily 5 Widget" which propelled Match to North America's #1 dating site.• Achieved higher quality and production speed levels by streamlining processes between creative, technology, editorial, and project management teams.• Collaborated with the User Experience and Product teams in defining impactful Marketing research through user testing… Show more • Expanded registrations by 27% and conversions by 13% through strategic media placement and targeted creative redesign.• Developed and launched "Daily 5 Widget" which propelled Match to North America's #1 dating site.• Achieved higher quality and production speed levels by streamlining processes between creative, technology, editorial, and project management teams.• Collaborated with the User Experience and Product teams in defining impactful Marketing research through user testing and surveying. Show less

Digital Media, Broadcasting And Digital Media

Activities and Societies: Voice of John Brown Sports, Sports Editor for Newspaper, Dorm Advisor, Sports TV Director Broadcasting.

Education record