Scotty McWalter 303-949-3787 scottymcw@gmail.comTECHNICAL ACCOUNT MANAGEMENT• Provide technical support, troubleshooting, guidance, and training to Tier 1 clients in all areas of campaign tracking setup, tag creation, and tag implementation. Serve as the first point of contact in the team support escalation path. Mentor and coordinate with TAMs on all issues, questions, and concerns regarding the daily support of their assigned accounts. • Ensured quality and data reporting accuracy through working with clients and internal teams, led successful client onboarding and kick off calls, monitored campaign data collection performance, and conducted coverage and tagging discrepancy checks on a daily or weekly basis. Served as the technical lead and provided guidance and technical expertise regarding Amazon In-App and CTV tagging, SnapChat In-App tagging, YouTube ADH implementation, Google platform, and ad server tagging integration and implementation.AD OPERATIONS• Apply my years of exposure, experience, and expertise in online advertising, ad serving, ad servers, programmatic platforms, cross platform ad delivery and tracking to provide wholistic guidance and best practices regarding third party ad tracking tag implementation.• Led successful onboarding kick of calls with cross functional online advertising teams, including but not limited to online campaign managers, media buyers, sell side and buy side representatives, and ad ops personnel. Provided guidance and assistance to ad operations resources for implementing and troubleshooting third part tracking tag implementations. Developed, documented, and led basic and advanced online ad serving fundamentals, ad serving techniques, and ad server functionality training sessions for TAM’s, CSM’s, and internal cross platform development teams.
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Team Lead - Technical Account ManagementNielsen Feb 2022 - Jul 2024United StatesLead, guide, and manage a team of 9 Sr. Technical Account Managers through their day-to-day Tier 1 client interactions, client support, and escalations. Assist and guide these individuals with and through their career development and growth, whether internally or externally. -
Sr. Technical Account ManagerNielsen Apr 2017 - Feb 2022United StatesFirst point of contact in the escalation path team support. Mentor and coordinate with TAMs on all issues, questions, and concerns regarding the daily support of their assigned accounts.Knowledgeable in implementation of every Ad Tagging product and platform including Mobile In-App, CTV, ADH Implementation, and API related processes.
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Technical Account ManagerNielsen Feb 2011 - Apr 2017United StatesCross platform technical expert for tagging processes, tools, and implementation as it relates to Digital Ad Ratings, Brand Effect, and Sales Effect reporting products.
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Adops ManagerThe Media Cloud Jan 2010 - Feb 2011United StatesContract Ad Serving Specialist -
Sr. Rich Media Camapign ManagerDoubleclick, A Division Of Google Inc. Oct 2005 - Jan 2010Support Advertising Agencies, Creative Shops and Advertisers in the conceptualization, development, implementation, and optimization of online advertising campaigns utilizing Rich Media display advertising built in Flash. Responsible for leading cross-functional teams that include project management, technical teams, sales and account management teams on custom Rich Media development projects.Continually develop expert knowledge of Flash functionality, creative development methodologies, Ad serving processes and technology, Ad trafficking and Rich Media reporting techniques.
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Marketing Publishing & Operations ManagerCheap Tickets Jun 2004 - Jul 2005Support cross-functional teams with internal and external marketing initiatives and implementation of online advertising campaigns on the CheapTickets Gold membership website.Responsible for project management, coordination, publishing and trafficking of all content for the CheapTickets Gold membership website and department wide new process design and integration. -
Technology Qa ManagerActive Education Feb 2002 - Jan 2004Responsible for the design, construction, and management of the ActiveEducation Quality Assurance Department. Held accountable for the quality, management, administration, and testing of all internal and external products and processes. -
Graphic Designer / Web MasterInnomax Sleep Products Sep 2001 - Jan 2002Design and produce all marketing materials for Print, Trade Magazines, Mail Marketing and Websites.Design, Prepress, Print Estimates, Production, Website design and Maintenance.
Scotty Mcwalter Education Details
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Recording Engineering -
Platt CollegeGraphic Design
Frequently Asked Questions about Scotty Mcwalter
What is Scotty Mcwalter's role at the current company?
Scotty Mcwalter's current role is Technical Account & Customer Success Manager | Ad Operations & Tracking | Team Lead | Emerging Technologies | SaaS.
What schools did Scotty Mcwalter attend?
Scotty Mcwalter attended Full Sail University, Platt College, University Of Massachusetts Lowell.
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