Scott Yeckes Email & Phone Number

Los Angeles, Us

London, Gb

Oversee all aspects of digital platform sales for U.S. operation of independent international music retailer.>> Serve as key link between management, marketing, product team, buying group, and shipping partners; advise on business development and provide strategic solutions that enable teams to achieve operational and brand excellence.>>Manage online customer service portal and social media outlets, capture and analyze weekly sales data while maintaining warehouse inventory & staff.. Recent Contributions:>> Grew YOY e-commerce business, representing 75% of total store revenue.>> Established strategic workflow plans streamlining and orchestrating preorder process that improved efficiency, accuracy, and customer retention..>> Helped facilitate special music launches and experiential events, which drove in-store traffic and boosted sales volume.

Responsible for producing DVD & Blu Ray titles for all A&E Television Networks, MLB Productions, Discovery Channel, Tribeca, Scholastic, Anime, & select TV and film projects while managing Cinedigm’s Physical Production Schedule and Weekly Production Meeting. Liaise with licensors, internal Product Managers, & Universal Technicolor to insure delivery and manufacturing deadlines are met while also directing third party authoring houses on the building and creation of Cinedigm physical releases. This also includes preparation of same content for all digital platforms as needed.<<>>• Work with licensors to secure delivery of masters, bonus content, logos, captions, subtitles, audio & packaging artwork. Work with Encoders to verify and QC media, troubleshoot and developed solutions to resolve errors resulting in failed QC reports. Direct Encoders to build menus and discs to layout specs.• Secure licensor & internal Product Manager feedback and/or approvals of menus & DVD-R test discs• Coordinate upload to replicator and QC Check Discs for final approval for replication.• Manage Cinedigm Production Schedule & Weekly Production Meeting for all physical releases.• Monitor release schedule to mirror and revise deadlines as needed.• Chair weekly physical production meetings and track progress of all project title deadlines.• Advise and troubleshoot on late running elements to insure hitting street dates.<<<>>>• For all titles, secure additional deliverables to fulfill digital platform requirements including alternate versions, dubs, subs & captions while ensuring timely encoding and delivery.

Spearheaded the creation of marketing plans, promotion, and roll out of the first ever Basketball Instructional Video Application for the Apple iPhone, iPod Touch, & iPad from the world renowned Nike basketball instructor Ganon Baker entitled "23 Ways to Destroy Your Defender with Ganon Baker: Moves & Counter Moves of the Superstars". This was the first in a top selling ground-breaking series.

San Francisco, California, Us

Worked with Midori & Friends, Inc on a PRO-BONO "Key Messages and Brand Strategy" project.

Managed creation of marketing plans and packaging for Soundstage branded DVD releases of superstar artists, including Matchbox 20, Chris Isaak, Sheryl Crow, Jewel, REO Speedwagon, America, & Rob Thomas.

Recruited for industry expertise to advise major DVD distributor on changing market situations and expand business into music-themed content films for A&E Television Networks home releases. Reported to Marketing VP and interfaced daily with VP of Home Video Releases, Art/Production Directors, VP of Sales, Artist Management and Legal Department. Oversaw P&L and served as Product and Project Manager handling all areas related to manufacturing and consumer marketing plans.• Led rapid development and shipment of multi-platinum Bon Jovi: Lost Highway Concert DVD, which debuted Top 10 Billboard.• Spearheaded full-scale marketing campaign (TV, print, radio, cross promotions, micro site and e-Bay sweepstakes) and delivered project in less than 3 months, compared to 6-8 month industry average.• Marketed & promoted the release of the acclaimed Ravi Shankar’s 1993 Concert for Peace DVD.• Finalized production and marketed release for Last of the Breed concert tour DVD.

Santa Monica, California, Us

Responsible for managing branch with 35 tri-state sales/artist field reps while serving as Director’s left hand and behind-the-scenes expert administering budgets and promotional priorities. Functioned as key liaison for all labels and chaired weekly meetings to manage expectations, stock allocation and reporting, personnel and project issues.• Originated and implemented marketing campaigns for multi-genre artists, including Black Eyed Peas, 50 Cent, Killers, Sugarland, Paul Anka and Andrea Bocelli.• Secured (with one phone call) live radio feed, blocked off NYC Street and entire backdrop for surprise appearance of The Roots filmed for BET.• Led performance and morale turnaround of worst branch to best in the country by creating atmosphere of trust, teamwork and creativity and providing support /tools necessary to succeed.

Advised company on re-purposing service strategy from IT to web design and directed re-branding efforts. Created aggressive marketing plans, produced strategic materials, including e-mailers and direct mail brochures, and provided sales recommendations that resulted in expanded customer base.

Directed start-up of new record label specializing in releasing Japanese recording artists to U.S. markets. Managed budgets, secured national distribution, designed marketing plans and oversaw manufacturing, packaging, promotional materials and translations for initial releases.

Headed team of sales reps, consultants and independent promoters on all aspects of product management, sales, production and operations while managing Warner Elektra Atlantic Distribution efforts and Atlantic Records' Sales, E-commerce and Manufacturing departments for Savoy projects. Hired, negotiated, set objectives for and supervised daily activities of contractors for publicity and radio promotions and managed budgets, P&Ls, and quarterly projections.• Created Charlie Parker Box Set that led to company's Grammy nomination for Best Historical Package.• Spearheaded repackaging of prestigious Savoy Jazz label and oversaw development of critically acclaimed frontline and deep discount catalog reissues resulting in significant increase of sales.• Innovated and executed full-scale marketing for major artists, including Marian McPartland, John Lee Hooker and Little Jimmy Scott.

Recruited for turnaround initiative of new independent record company and directed designers and distributor reps in developing retail/radio/tour promotions, pricing and positioning for major artists. - Served as owner's executive rep in organizing successful private placement efforts with Universal, independent channels and multi-million dollar investors. - Directed set up/sell thru activities and creation/implementation of imaging, packaging and marketing plans for major artists, such as John Wesley Harding, Swervedriver and Varnaline.

New York, Ny, Us

Reported to VP of Sales/Marketing and GM of Label and interacted with BMG Distribution to spearhead development and implementation of marketing programs for multi-platinum projects with focus on driving retail traffic.- Instrumental in generating over $1MM in sales for Reality Bites soundtrack with two #1 singles.- Contributed to elevating several artist albums from gold to platinum sales, including Wu Tang Clan, Dave Mathews Band, The Chieftains and Dumb & Dumber original motion picture soundtrack. - Created pre-release awareness campaigns that increased artist/project visibility and implemented advertising programs, ticket buys and retail/branch visits that supported concert tours. - Designed sales/marketing plans, sales book copy, minis, ad mats, P.O.P. materials and solicitation kits, and effectively allocated promotional products/tools to RCA and BMG field staff.

Collaborated with Product Managers and Marketing/Sales Executives in development and execution of incentive based programs and marketing campaigns for multiple labels and alternative artists. - Developed internal alliances and helped pioneer partnership marketing initiatives that led to value-added consumer promotions, as well as on/off-site concert, club and radio promotions. - Created, pitched and managed budgets and secured pricing, positioning and visibility at genre-specific retail outlets throughout Northeast/Mid-Atlantic region.- Organized company's first live in-store performance for Nirvana at Tower Records and contributed to platinum and multi-platinum album success for artists including, Live, Guns and Roses, White Zombie, Sonic Youth, Nitzer Ebb, Siouxsie & The Banshees, and Spinal Tap.

Rapidly promoted from Regional Sales Assistant to New Music Marketing Division (revolutionary in industry) and spearheaded development and execution of over 10 priorities throughout tri-state area. - Developed and managed promotional activities spanning college press, radio air-play, in-store positioning and tour marketing for rock, pop, and alternative artists.- Helped resurrect UB40's Red, Red Wine album to platinum and exploded market visibility of such artists as Soundgarden, Simple Minds, Police, Janet Jackson, Robyn Hitchcock and Brenda Russell.