OpenX migrated their technology infrastructure to GCP in 2019. Pay for what you need, when you need it: this is the promise of the cloud. Too often, though, the very accessibility that makes cloud platforms attractive leads to reduced control and mushrooming costs. My work at OpenX has been focused on cost management and cost optimization of GCP.

Assist with updating the Ranking algorithm for ranker.com.

Developed profitable and scalable, web publishing, ad generation and site optimization systems for proprietary network of web properties. Leveraged SEM techniques to drive low-cost targeted traffic across a variety of product and service categories and locales. Other areas of focus include: Internet Retail, Affiliate Marketing, PPC arbitrage, and Consumer Product development.

Co-founder of new type of search engine empowering users to contribute their expertise and creativity to the search process. Launched MVP in March 2017. Developed and implemented company strategy. Sold 2018.

SEM and SEO ConsultingWorkflow efficiency tool development for local search division of Spot Runner.

Managed advertiser product management team. Responsible for all internal and external facing advertiser systems.Worked closely with engineering to build highly scalable editorial review systems, customer support systems as well as advertiser signup and account management/listing management systems.Responsible for advertiser product vision and advertiser product roadmap including product pipeline prioritization for domestic and international products.Implemented a number of new products, and product enhancements in both internal and external systems to improve the advertiser experience, to drive revenue-per-search, to streamline business processes and improve the monetization, quality and relevance of advertiser listings.

Led team of programmers/analysts to support editorial review, customer service and sales and finance.Designed, developed and implemented a number of effective, cost-saving internal tools to drive productivity and improve the customer experience. These systems included: proposal generation tools; editorial review tools; bid management tools and account management systems.Developed search matching strategy (Match Driver) that significantly improved search monetization.Managed advertiser billing systems, invoicing and statement generation.Developed advertiser communication systems that handled all outbound customer emails.Supported all internationalization efforts.

Designed and implemented leads.latimes.com, an intranet-based lead generation tool which integrates prospecting data with the sales automation environment.Consulted on two major release upgrades to the Los Angeles Times sales automation system, including coordination of a system-wide conversion from Sybase to Oracle.

Led enterprise-wide sales and marketing automation project (development and deployment of Siebel Systems (now Oracle) CRM) which was completed on time and under budget.Responsibilities included all aspects of capital planning, hiring, user interviews and requirements, software development, deployment strategy, vendor negotiation, testing, user training, user support and documentation.

Managed small team responsible for various marketing information systems that stored syndicated research studies, competitive analysis data, circulation data, demographic and readership data.Developed marketing applications including a competitive analysis (market share) tool; a job-flow tracking tool; and a tool for maintaining the company’s internal news alert service.

Developed strategic analysis of the Chinese TV manufacturing industry for the Motorola Semiconductors Division in Hong Kong as part of a company-wide push to produce/sell more semiconductors in China.Extensive travel throughout Hong Kong and China.