Scott Watson Email & Phone Number

Glasgow

Part of the multi-million pound Commercial Team, and a member of digital ad operations at STV. Providing sales support, ad trafficking, campaign optimisation, and campaign analytics across the portfolio of digital platforms.

Glasgow

Responsible for the trafficking and optimisation of 100million+ ad impressions each month on Weeworld.com across web, mobile and video. Manage and service multiple ad network relationships across the site at any time. I also work closely with senior management to provide client campaign reporting and forecasting, regular revenue forecasts and provide.

Responsible for the Traffic analysis and ad trafficking on TalentNation.com primarily, I also undertake relevant online marketing duties in conjunction with the marketing manager such as email marketing, SEO and PPC.As well as project managing the integration of both the adserving and web analytics platforms I am responsible for the day to day management.

As an expansion of my role as Traffic Analyst with Scotcareers I was promoted in July 2007 to oversee all traffic management and adserving across the Daily Record's portfolio of seven sites including both dailyrecord.co.uk and sundaymail.co.uk along with Scotcareers, Scotwheels, Scottish Business Insider and the new Business7 website.This role involves.

* Responsible for providing full traffic driving, tracking, reporting and analysis of all online media campaigns on ScotCareers site * Responsible for all sales support of site * Producing tailored client proposals for Sales team * Collating information and advising Trinity Mirror on best practise for online advertising and design of the site including.

* Responsible for driving over £220,000 of online advertising in 2003 * Responsible for all online media planning and buying in Scotland * Provide full traffic driving, tracking, reporting and analysis of all online media campaigns * Negotiating favourable rates with media * Collating information and advising the UK on best global interactive media *.

Responsible for the account management of 130+ Microsoft Accounts within their Enterprise Customer Unit from an outbound level. Primary role is to maintain customer relationships with Microsoft as a central point of contact for the account and create revenue through lead generation from outbound calling.

From an inbound level, responsible for all licensing and pre-sales information on Microsoft products for the Corporate Customer Unit ranging from 50 PCs up.

Responsible for handling all end-user pre-sales inbound calls on Microsoft Products and Licensing including sales of Microsoft Products to attain monthly sales targets.