Scott Watson Email and Phone Number
Scott Watson work email
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Scott Watson personal email
An experienced digital advertising operations specialist, with 20 years experience across agency, and publisher environments. As Senior Ad Operations Executive for STV, I am part of a small team responsible for the revenue optimisation of all products across the STV digital portfolio.I have been involved in ad trafficking and, to a lesser degree, web analytics for the majority of my working life. Outside of my advertising experience my background was initially in IT, having spent almost three years within Microsoft's Contact Centre providing both end-user and enterprise user pre-sales support on software and licensing.Skill set: * 20 years experience ad trafficking across display and BVOD platforms * Ongoing experience with Google Admanager, Invidi Pulse, and Freewheel MRM * Ongoing experience of programmatic advertising, across Google AdX, and Magnite * Ongoing experience with MS Office and Google Docs * Some experience in web analytics across Google Analytics, and Tableau * Experience of social media channels and blogging * CIW Associate
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Senior Ad Operations ExecutiveStv Group Plc Sep 2014 - PresentGlasgowPart of the multi-million pound Commercial Team, and a member of digital ad operations at STV. Providing sales support, ad trafficking, campaign optimisation, and campaign analytics across the portfolio of digital platforms. -
Ad Operations SpecialistWeeworld Jul 2010 - Sep 2014GlasgowResponsible for the trafficking and optimisation of 100million+ ad impressions each month on Weeworld.com across web, mobile and video. Manage and service multiple ad network relationships across the site at any time. I also work closely with senior management to provide client campaign reporting and forecasting, regular revenue forecasts and provide recommendations for the integration of new ad technologies on the site to increase and introduce new revenue streams. -
Traffic ManagerTalentnation Plc Dec 2008 - Jul 2010Responsible for the Traffic analysis and ad trafficking on TalentNation.com primarily, I also undertake relevant online marketing duties in conjunction with the marketing manager such as email marketing, SEO and PPC.As well as project managing the integration of both the adserving and web analytics platforms I am responsible for the day to day management of saleable real-estate on talentnation.com and also the analysis of our audience across the site.Aside from this, additional responsibilities include research for the sales team and management team as well as monitoring the web and in particular additional social media platforms for potential opportunties to advance TalentNation. -
Digital Traffic ManagerDaily Record & Sunday Mail Jul 2007 - Nov 2008As an expansion of my role as Traffic Analyst with Scotcareers I was promoted in July 2007 to oversee all traffic management and adserving across the Daily Record's portfolio of seven sites including both dailyrecord.co.uk and sundaymail.co.uk along with Scotcareers, Scotwheels, Scottish Business Insider and the new Business7 website.This role involves providing business insight and analysis through web analytics tools such as HBX, Omniture and Google Analytics and also handling all adserving to the above sites via doubleclick dfp and realmedia adstream.Project management of developments on these sites also plays a large part in the role while all these skills are used to present and update the board on a regular basis on the success of the online portfolio
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Traffic AnalystScotcareers Oct 2004 - Jul 2007* Responsible for providing full traffic driving, tracking, reporting and analysis of all online media campaigns on ScotCareers site * Responsible for all sales support of site * Producing tailored client proposals for Sales team * Collating information and advising Trinity Mirror on best practise for online advertising and design of the site including project management * Part of a small team that has helped make Scotcareers the fastestgrowing recruitment site in Scotland
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Online Media AdviserTmp Worldwide Oct 2000 - Oct 2004* Responsible for driving over £220,000 of online advertising in 2003 * Responsible for all online media planning and buying in Scotland * Provide full traffic driving, tracking, reporting and analysis of all online media campaigns * Negotiating favourable rates with media * Collating information and advising the UK on best global interactive media * Responsible for introducing a pro-active attitude to interactive media through training and awareness. * Was at the forefront of Scotlands online recruitment market for 4 years increasing turnover from £30k at the end of 2000 to over £220k in 2003 producing online campaigns for the likes of Scottish Executive, Scottish Power, Royal Bank of Scotland and Intelligent Finance. -
Customer & Opportunities ManagerMicrosoft Mar 2000 - Oct 2000Responsible for the account management of 130+ Microsoft Accounts within their Enterprise Customer Unit from an outbound level. Primary role is to maintain customer relationships with Microsoft as a central point of contact for the account and create revenue through lead generation from outbound calling. -
Corporate Response AgentMicrosoft Dec 1998 - Mar 2000From an inbound level, responsible for all licensing and pre-sales information on Microsoft products for the Corporate Customer Unit ranging from 50 PCs up.
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Customer Service AgentMicrosoft Mar 1998 - Dec 1998Responsible for handling all end-user pre-sales inbound calls on Microsoft Products and Licensing including sales of Microsoft Products to attain monthly sales targets.
Scott Watson Skills
Frequently Asked Questions about Scott Watson
What company does Scott Watson work for?
Scott Watson works for Stv Group Plc
What is Scott Watson's role at the current company?
Scott Watson's current role is Senior Ad Operations Executive - Digital at STV Group plc.
What is Scott Watson's email address?
Scott Watson's email address is sw****@****rld.com
What skills is Scott Watson known for?
Scott Watson has skills like Online Advertising, Web Analytics, Digital Media, Google Analytics, Online Marketing, Email Marketing, Digital Marketing, Seo, Ppc, Social Media, Google Adwords, Social Media Marketing.
Who are Scott Watson's colleagues?
Scott Watson's colleagues are Jackie Port, Tu Nguyen, Scott Beaton, Adam T., Yusuf Ali, Yvonne Sidney, Saul Sievwright.
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Scott Watson
Director Of Operations - Helping Businesses Manage Their Energy, Reduce Their Spend And Deliver A Clear Road Map To NetzeroGlasgow2weareboxfish.com, scottishpower.com -
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Scott Watson
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Scott Watson
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