At Power Digital, we use a blend of data, experimentation, and advanced modeling to triangulate the true impact of media and help brands shift away from traditional click-based attribution models. Powered by our proprietary technology platform, nova, our dedicated marketing scientists develop bespoke test-and-learn frameworks that uncover wasted media spend and reallocate it to high-performing channels for improved profits.Utilizing geo-testing, Media Mix Modeling, causal analysis, and attribution, we provide a detailed view of your marketing effectiveness. Our methods often reveal opportunities to enhance overall profit and growth through data-backed solutions.

Acquired by Power Digital in December 2022.Sproutward is a digital marketing company powered by technology and data. We help businesses grow by merging our team’s deep subject-matter expertise in eCommerce and media buying with the insights of our proprietary analytics platform, Polaric. Let our team of experts exceed your growth goals through:// Performance Advertising & Media Buying (PPC, Social, Shopping)// CRM, Email, and SMS Strategy// Search Engine Optimization (SEO)// Conversion Rate Optimization (CRO)// Digital Analytics & Implementation// Business Intelligence (BI), Analysis, and Automation// Private Equity/Portfolio Due Diligence Audits & StrategyWe've been fortunate to partner with brands like Converse, TJX, Crocs, Hanna Andersson, Homes.com, and many more.Drop me a line if you'd like to chat here or scott [at] sproutward [dot] com or visit us online...// Marketing & Analytics Agency: sproutward.com// DTC & Ecom Analytics: polaric.com

Lead the 30+ person Site Operations and Analytics team for Shoes.com including:// analytics// personalization// SEO// site search// visual merchandising// site operationsShoes.com was acquired by Jet.com/Walmart in 2017

// Lead Ecommerce analytics for the adidas and Reebok brands in North America and EMEA.

// Managing the Analytics and CRO teams within Staples.com// Focused on raising awareness of Staples.com’s AB and Multivariate testing capabilities as well as the power of data-driven test design.// Managed all facets of site testing including planning, test design, execution, analysis, and communication.// Business lead for the Adobe Analytics and Test & Target implementation on all Staples domains and mobile properties.

// Web analytics, dashboards and BI, AB Testing, and analysis for Victoriassecret.com

// Managed financial aspects for corporate relocation clients including settlement statement reviews, equity calculations, and property/mortgage management prior to home sale closings.