• Produce short form video content for the Better Homes & Garden and Real Simple TikTok accounts• Collaborate with video and digital teams to ideate and develop new content• Create a video for Better Homes & Gardens that gained over 535,000 views and grew the account over 10,000 followers

• Lead the organic social media strategy for all content on Facebook, Twitter, Instagram, TikTok, LinkedIn, Pinterest, YouTube, Snapchat etc.• Host of the biweekly podcast So, About Last Night. Launch the first Foxwoods original podcast, plan episode guides, conduct celebrity interview outreach, create short-form videos to publish on social media etc.• Act as a strong representative on television for local news segments (WFSB, MyTV9) and host the television short series A Minute at Foxwoods airing in Hartford/New Haven, Boston & Providence markets• Establish benchmarks & monitor KPIs for engagement and revenue optimization• Increase Instagram following by 286% and monthly Pinterest viewers by 490%• Oversee influencer marketing initiatives, secure exclusive partnerships and establish campaign agreements• Distribute weekly, quarterly and annual reports of qualitative and quantitative data on social performance and social strategy to the CEO and executive leadership team• Manage all Foxwoods, Foxwoods Liquid Sundays and So, About Last Night Podcast social media accounts reaching an audience of over 730,000 consumers• Grow mobile database to over 100,000 opted-in users, write text alerts for direct marketing initiatives and launch text to win campaigns• Provide ongoing community management with strong customer service & inter-department communication• Strategize paid social media advertising campaigns• Collaborate on multimillion dollar campaigns with global brands, sports teams & celebrities like Pepsi, iHeartMedia, David Ortiz, NASCAR & the New England Patriots• Recruit, train and coach a team of four

• Curate daily, platform-specific content & maintain content calendar within Hootsuite• Coordinate & develop all media and influencer relations• Provide live event coverage at special events, concerts, grand openings, nightlife etc.• Decrease Facebook Response time by two hours• Maintain all review platforms and align closely with hotel, dining, retail and gaming departments• Write press releases & produce speaking points for executives at speaking engagements

• Created marketing campaigns and implemented media strategies.• Researched and identified third party social platforms to partner with.• Responsible for advertisements and creating graphic design for digital and print materials.• Wrote press releases for programming and special events.• Explored customer promotions and other incentives to attract, engage, and retain visitors.

• Assisted account executives in market meetings and buyer appointments.• Coordinated seasonal look books and catalogues to educate clients on upcoming collections.• Organized and trafficked showroom samples. • Performed administrative tasks including updating Excel spreadsheets and maintaining the visual appearance of the showroom.

• Responsible for branding the sorority on campus and in the local community. • Involved in the year-round recruitment process while marketing philanthropy and chapter events. • Issued news releases to the campus newspaper and local press• Updated social media platforms including Facebook, Twitter, Instagram, Tumblr, and Pinterest.

• Responsibilities included providing continuous guest service and building a loyal clientele. • Served as a strong brand ambassador and worked to meet individual and team goals.

• Created content for online blog posts and organized personality radio shows.• Utilized Hootsuite for scheduling social media posts.• Brainstormed innovative contest ideas, arranged prize packages and contacted winners.• Engaged with radio listeners at on-site events and promoted the station as an enthusiastic representative. • Coordinated special events with the following clients: Luke Bryan, Jonas Brothers, and Emblem 3.