Susan C. Email & Phone Number

Crainium develops and executes strategic initiatives and integrated communications plans for organizations looking to build their brands, increase market penetration, and enhance their bottom lines. Often, we serve as an outsourced strategy and/or marketing department option for organizations seeking an alternative to the stresses and costs of building and managing a multi-disciplinary team of senior practitioners with expertise in their various fields. Select client successes… Show more Crainium develops and executes strategic initiatives and integrated communications plans for organizations looking to build their brands, increase market penetration, and enhance their bottom lines. Often, we serve as an outsourced strategy and/or marketing department option for organizations seeking an alternative to the stresses and costs of building and managing a multi-disciplinary team of senior practitioners with expertise in their various fields. Select client successes include:* Launched journalism e-learning website (www.newsu.org) that had 4,000 registered users at launch and more than 350,000 registered users at year 10...and won two national awards for promotional efforts and had a ton of fun along the way.* Managed direct marketing for Inc. 1000 Fastest Growing Company (ClaimSource One), distributing 100s of thousands of pieces of direct mail and emails over a multi-year period, generating unprecedented sales gains through innovative techniques such as variable data printing, personalized URLs, and video mailers. * Rebranded global missionary-sending agency (The Mission Society) that included new identity, new messaging, new communications programs and new website, plus provided 36-month oversight as outsourced CMO.* Served as strategic communications counsel and outsourced marketing department to seven journalism projects funded by the John S. and James L. Knight Foundation. Show less

Greater Atlanta Area

Served on executive leadership team, provided market and operational insight, monitored the organization’s position, development and growth, and also led the consulting, marketing communications, and technology teams. During 7+ years of service, key achievements included:• Worked to establish brand of emerging faith-based foster care organization that sits at the intersection of community engagement, church and government relations, and donor development• Assisted in the… Show more Served on executive leadership team, provided market and operational insight, monitored the organization’s position, development and growth, and also led the consulting, marketing communications, and technology teams. During 7+ years of service, key achievements included:• Worked to establish brand of emerging faith-based foster care organization that sits at the intersection of community engagement, church and government relations, and donor development• Assisted in the development and proof-of-concept of a trademarked, integrated service delivery model called the Community of Care® that leverages a faith-based approach to child welfare • Strengthened relationships with, and increased organizational presence in, both industry and faith-based organizations, most notably with the Christian Alliance for Orphans and Christian Leadership Alliance• Hired and led a team of implementation and project managers who assessed, researched and developed localized, research-based approaches to new geographies and for new services• Developed board summaries, research briefs, white papers, strategic plans, and other key correspondence for the CEO• Led fundraising for opening new markets and helped add sustaining funds through combination of direct mail, grants, and special events Show less

Atlanta, Ga

Worked with Resonance President and Creative Director to Resonance customers to help form brand strategies, develop messaging, and provide fresh perspectives for Resonance customers.Select accomplishments include:* Marketing planning and messaging work for Human Services Council for rebranding and repositioning* Brand messaging and naming for AIM Initiative, a strategic mapping of neglected tropical diseases by American Leprosy Mission and its partners*Marketing materials… Show more Worked with Resonance President and Creative Director to Resonance customers to help form brand strategies, develop messaging, and provide fresh perspectives for Resonance customers.Select accomplishments include:* Marketing planning and messaging work for Human Services Council for rebranding and repositioning* Brand messaging and naming for AIM Initiative, a strategic mapping of neglected tropical diseases by American Leprosy Mission and its partners*Marketing materials for CSI Laboratories, a cancer diagnostics laboratory that served radiologists and their patients.* Writing and marketing support for Georgia Bio, a membership-based organization that promotes interest in Georgia's life sciences community.* Messaging, marketing and website for new venture of CVI (The Center for the Visually Impaired Inc).* Annual report for MAG Mutual Insurance Company. Show less

Greater Atlanta Area

Developed new corporate communications role-department and served as coordinator in cross-departmental marketing initiatives that increased market awareness and improved corporate revenues. Key accomplishments include:* Developed integrated corporate identity, marketing materials and corporate messaging. * Assisted in the development of strategic partnership opportunities with for-profit and professional organizations, making quarterly trips to DC to meet with association… Show more Developed new corporate communications role-department and served as coordinator in cross-departmental marketing initiatives that increased market awareness and improved corporate revenues. Key accomplishments include:* Developed integrated corporate identity, marketing materials and corporate messaging. * Assisted in the development of strategic partnership opportunities with for-profit and professional organizations, making quarterly trips to DC to meet with association executives. * Led trade show and special events team that handled a budget of $500k and more than 20 annual events. * Directed public relations counsel and coordinated new media initiatives. * Managed employee communications and corporate culture programs. Show less

Greater Atlanta Area

Developed and implemented marketing strategies and communications plans that improved the market influence of telecommunications consultants, contracted lead agents and key customers. Key accomplishments included:* Helped manage the transition of an early dial-up, bulletin board information system to a true web-based intranet system with customized content by stakeholder.* Wrote, edited and managed production of two monthly newsletters. * Managed annual series of regional… Show more Developed and implemented marketing strategies and communications plans that improved the market influence of telecommunications consultants, contracted lead agents and key customers. Key accomplishments included:* Helped manage the transition of an early dial-up, bulletin board information system to a true web-based intranet system with customized content by stakeholder.* Wrote, edited and managed production of two monthly newsletters. * Managed annual series of regional Technology Forum events, drove attendance, coordinated participation by local sales branches, and provided on-site supervision. * Rebranded and relaunched programs using multiple vendors to created, package and distribute brochures, welcome kits, insert sheets, print and electronic newsletters and websites. Show less

Greater Atlanta Area

Particularly challenging role that began with hire at family-owned, entrepreneurial company ($35mm), Medical Review Systems, and evolved via acquisition by publicly-owned Equifax Inc. as responsibilities, corporate image, and market position evolved. Key accomplishments:* Managed organizational transition and rebranding of all marketing materials from Medical Review Systems to Equifax Health Information Services (first 100 days on the job)* Developed and managed budget for… Show more Particularly challenging role that began with hire at family-owned, entrepreneurial company ($35mm), Medical Review Systems, and evolved via acquisition by publicly-owned Equifax Inc. as responsibilities, corporate image, and market position evolved. Key accomplishments:* Managed organizational transition and rebranding of all marketing materials from Medical Review Systems to Equifax Health Information Services (first 100 days on the job)* Developed and managed budget for marketing and sales materials, trade shows and advertising.* Led market research, developed and analyzed customer surveys, and conducted data analysis for new product introductions.* Determined best industry trade shows for strategic positioning and managed convention activities to ensure proper positioning, staffing and sales support. * Developed training modules and hosted product knowledge seminars for sales and customer service staff. Show less

Greater Atlanta Area

Manager of all corporate communications for small, privately held healthcare information company. In this role, I developed effective relationships with local, industry and national media, developed sales literature; and managed trade show activities.Key accomplishments include:* Established monthly contribution to USA Today's "Snapshot" section* Researched, wrote and edited bylined articles and key industry features for the CEO* Managed editorial and production of three… Show more Manager of all corporate communications for small, privately held healthcare information company. In this role, I developed effective relationships with local, industry and national media, developed sales literature; and managed trade show activities.Key accomplishments include:* Established monthly contribution to USA Today's "Snapshot" section* Researched, wrote and edited bylined articles and key industry features for the CEO* Managed editorial and production of three quarterly newsletters Show less

Greater Atlanta Area

Helped grow the public relations function in a small advertising firm by developing features stories and pitches for local and trade media. Key accomplishments include:* Working with Post Properties and Seaside Development accounts* Assisted in new business research and professional development.

Master Of Arts, Organizational And Global Leadership

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