Shannon Craver Email & Phone Number

Greater Nashville Area, Tn

• ​Account team lead for creative content initiatives that helped launch Anheuser-Busch's new customer collaboration center where innovation and collaborative ideation and planning takes place with key customers• Led account team for Mars Petcare's insights center where consumer research is conducted and where joint business planning meetings with key retail partners are held• Responsible for developing strategy, advising clients and directing project teams on a variety of marketing and communications initiatives• Cultivate client relationships with key marketing and sales associates through daily interaction/communication and with a solid reputation for excellence • Direct multiple projects from conception to completion, anticipating challenges and ensuring budget and timeline adherence • Develop, maintain and manage scope of work retainers and per project basis• ​Expertise in developing experiential concepts through final deliverables that include high-end production services, immersive animation and interactive content • Advise clients and support them directly in the creation of near plan and future vision presentations to retail customers; specific to Mars Petcare, that included bringing retail labs to life with in-store and online initiatives • Stay current and advise client on new and future developments in experiential retail/shopping trends, digital commerce and retail tech• Seek out vendor partners for mutually beneficial collaboration on current and future retail innovation opportunities

Nashville, Tn

• Headed account team for Mars Petcare's insights center where consumer research initiatives and joint business planning meetings with key retail partners are held• Created retail environment from concept through final design for each event to enhance the research or customer meeting experience • Managed the process and facilitation of all in-store signage production and implementation • Liaison with agency shopper account managers to facilitate and implement client initiatives for each key customer planning meeting• Maintained day-to-day contact and cultivate relationships with key marketing, sales, shopper, category, insights and ecommerce client associates• Collaborated with client category and insights managers to develop insights-driven retail print and digital signage solutions to improve consumer shopability• Brought omnichannel insights to life through engaging digital presentations for key customer meetings• Kept abreast of current and future experiential shopper/retail trends by engaging in industry conferences • Developed and monitored budgets, project timelines and status• Participated in weekly team status meetings to keep client and merchandiser associates apprised of multiple projects in play

Franklin, Tn

• Project/account management services for print and web initiatives• Assessed project scope and costs, developed timelines and managed creative resources• Responsible for day-to-day client relations and new business/project opportunities

Brentwood, Tn

• Effectively managed broad base of multiple client accounts that included healthcare, softwaretechnologies, restaurant, and consumer goods and services with branding, collateral, point-of-purchase, trade and consumer print ads, outdoor, direct mail and web/digital based initiatives• Ascertained scope of work and submit estimate proposals accordingly for client review and approval • Maintained budget recaps and status reports to help keep client up to date and moving forward• Offered strategic planning and marketing insight for clients primarily in the area of media and promotions• Developed timelines through heightened planning and logistics skills for client and internal team guidelines• Provided highly detailed and accurate in-house proofing for various client and agency projects • Integrally involved in account planning and agency objectives for new business development

Nashville, Tn

• Managed the day-to-day activities of client brochure projects for Nissan North America• Developed and maintained client relationships, functioning as primary liaison between client and creative and support team staff based in the Long Beach, California home office• Conferred with client to determine and maintain scope of work requirements in concurrence with client’s positioning and strategy needs and budgetary limitations• Submitted proposed estimates to client for approval• Managed client presentations and meetings as well as client conflict resolution• Prepared conference reports relating to client contact and direction for clarity of communication to team

Franklin, Tn

• Worked directly with The Home Depot to develop signage and collateral for nationwide in-store POP merchandising programs • Managed multiple consumer product manufacturers’ projects and service industry account projects simultaneously• Assessed project scope; developed and submitted estimates for approval; tracked hours and expenses; made adjustments accordingly• Interfaced daily between client and graphics department to develop POP, collateral and marketing presentation materials• Prepared marketing proposals and presentations to clients and prospective clients• Fulfilled production management role that included facilitating bids, estimate preparation, art coordination, production supervision and distribution coordination

Brentwood, Tn

• Headed account service team for agency’s largest account, Murray, Inc. – manufacturer of lawn mowers and tractors, go-karts and bikes • Developed presentations for product placement and promotion and implemented programs primarily for mass merchandisers and big box retailers that included Walmart and The Home Depot • Interacted daily and cultivated relationships with several key sales and marketing client contacts• Monitored project timelines, budgets and status; conducted weekly status meetings to keep clients apprised • Actively managed and oversaw marketing projects that included on-product and in-store POP displays and merchandising material, collateral, sales and marketing presentations, trade show displays and materials and special events

Alexandria, Tn

• Developed impactful, yet cost effective advertising programs encompassing concept, copywriting, media planning, rate negotiations and buying • Achieved numerous product placements in trade and consumer magazines for news and editorial coverage; wrote and submitted press releases and articles • Wrote and proofread creative copy for sales and marketing collateral, educational material and new product packaging/labeling • Integrally involved in new product/line development including pricing, packaging, naming, internal testing and focus groups• Managed national trade show schedule including booth space and location, display design and merchandising, staffing and show promotions; also active on-floor product sales

Mcminnville, Tn

• Managed all special events functions and national trade shows including the International Housewares Show, National Hardware Show, International Beauty Show and Global Pet Expo• Responsible for securing booth space and location, ordering and shipping inventory and merchandising • Acted as liaison with advertising agency for projects that included development of collateral materials, package and POP display design, video production and trade print advertisements• Sales support to all sales managers that included special projects, price lists, presentation materials, reports and samples

B.B.A., Marketing

Education record