Silvia Crespo Email & Phone Number

San Francisco, Ca, Us

Mountain View, Ca, Us

Bilbao, Vizcaya, Es

As a Design Strategist at the new venture creation team, I lead the ideation cycles and efforts in the U.S., Spain and the Latin American markets• Define the ideation cycle strategy including project plan, scope, design activities,milestones and deliverables• Lead design research and synthesis stages from beginning to end: recruiting,facilitating research sessions, leading synthesis and analysis, and forming clear,articulate recommendations that are grounded in user needs• Apply Design Thinking methodologies to define business strategies and products• Manage communications with internal stakeholders• Lead engagement with vendors (research, recruitment, UX, and visual design) managing external teams from 5-8 members

San Francisco, Ca, Us

Experience Innovation agency based in the Bay Area and acquired by BBVA group in 2015.• Lead global digital projects for BBVA in Mexico, South America, Spain, and the U.S.including scoping, planning and logistics• Developed insight-driven strategies to guide definition of new products, services andexperiences, as well as improve existing programs• Lead primary research where I managed all activities related to user research (frominterviews to synthesis)• Defined, prepared and facilitated ideation workshops following Design Thinkingmethodology• Managed a multidisciplinary team (6-10 members) of designers, researchers, contentcreators and engineers, both on-site and remote• Point person for stakeholders communications

Madrid, Comunidad De Madrid, Es

Head of the Project Management department. Analyzed the lifecycle of various digital projects (from ideation to release) and defined project managers’ tasks and objectives within the company. Overseed a group of 30 people consisting of designers, UX, CX, strategists, data analysts, researchers and developers.Handled multiple international projects with budgets ranging from 50‐200K.Types of projects:● E‐commerce● Customer Experience● Design Thinking● Mobile● Web Analytics

New York, Ny, Us

Lead of the Digital Marketing department. Defined digital strategies (focused on mobile, web, e‐mail marketing and social media) for the Latino market in the U.S. My main account was Kendall Jackson, for which we defined, implemented and measured their digital and social media campaign for Millennials ​"'Goes Well with Friends".​Part of the New Business Development team, helped define the company’s digital capabilities deck and to reach new clients and projects.

Madrid, Comunidad De Madrid, Es

Defined digital strategies for top brands and companies in Spain. Created and led social media campaigns, merging creativity, relevant content, a community sentiment with tangible revenue for clients. Monitorized customers conversations on social platforms, in order to create a truthful and meaningful relationship between brands and people. Specialized in crisis communication management.

Bachelor Of Arts (B.A.), Mass Media & Marketing

Certification, Coding Course For Managers

Continuing Studies Certification, An Agile Approach To Product Management

Bachelor Of Arts (B.A.), Multimedia Communication

Certification, The Art And Science Of Product Management