As the founder and CEO of Further, I led the vision, strategy, and execution of a consumer insight platform that enabled research, innovation and marketing teams to better understand their target audience’s needs, wants and motivations, and make better decisions . With over 20 years experience in leading and scaling growth businesses, I have a proven track record of building amazing teams, delivering incredible customer experiences, and creating and executing successful go-to-market plans.My specialties include leadership and team development, aligning cross-functional teams, and scaling and selling tech platforms and professional marketing services across B2C and B2C. I have successfully sold and integrated technologies and partnership propositions, and I am also an active investor and advisor. I am a resilient, resourceful, and forward-looking leader, bringing a wealth of experience and a deep understanding of how to win, run and retain partners/clients.I am a passionate believer in setting the example and push to be improve, every day. I have worked in, with or managed work for brands including Jaguar Land Rover, P&G, Netflix, BBC, Channel 4, BP, Unilever, Harrods, Adidas and Savills.Outside of full-time employment I enjoy mentoring teams and advising startups, charities and would-be entrepreneurs on how to achieve the right kind of growth and build efficient agency operations. I’m passionate about work that improves people’s experience of living, and have acquired the research and insight skills to know how to uncover and meet genuine unmet needs. It's also important you know that I love competitive sport and fitness. I do this by cycling, playing football, tennis, padel, hiking and strength & agility training. Why does this matter? There's a strong correlation between competitive sport, motivation and success.Did I say that I love design and how it has the ability to change lives?