Over 5 YEARS OF CREATIVE DIRECTOR EXPERIENCE WITH 16 YEARS OF TOTAL ART DIRECTOR/MANAGEMENT EXPERIENCEManage national creative campaigns for global corporations with Aetna Inc. being my primary client for the past 4 years. I have the ability to manage every aspect of design from concept development and presentation, through production, team and resource management, outsourcing and delivery. Campaign experience ranges from complete print/outdoor advertising projects, film and motion creative direction, commercials and direct TV, digital and social marketing, email, banner ads, landing pages, websites and microsites, to multilingual multimedia presentations. Managed a staff of up to 13 graphic designers and support staff.BRAND MANAGEMENT EXPERT — DOMESTIC AND INTERNATIONALCreated comprehensive brand guidelines that encompassed every aspect of a brand including mission statements, corporate values, brand voice, look and feel, colors, logos, etc. Most of my career has been spent designing, developing a deep understanding of corporate branding standards. Developed brand extension materials internationally. Created an entire company based on maintaining brands across international borders.CONCEPTUAL CAMPAIGN DEVELOPMENTConceptualized and created full-scale national marketing and advertising campaigns for large corporate clients including Aetna, Aetna International, American Express (USA, London, and Brazil), LDS Church, Coventry Healthcare and Altius. Campaign concepts include Print, Direct Mail, Outdoor, Video, Motion Graphics, Events, Social Media, and Digital components combining into a fully-integrated advertising campaign.DIGITAL PROJECT MANAGEMENT EXPERTISEI have utilized internal teams and external resources to accomplish large technical projects on time and on budget. Managed the sales, client relationship, planning, design, and programming of a $300,000 online artwork repository for American Express Gifting and Prepaid Services to be used by marketing and client managers.