• Designing and building websites, landing pages, web and mobile applications, brands and personal brands, and logo identities for diverse industries, including crypto, lifestyle, e-commerce, and beyond.• Developing brand concepts, and unique identities through AI-driven ideation and prompt design exploration using tools like Midjourney.• Constructing comprehensive design systems, including UI libraries, components, layouts, and brand guidelines, to reinforce brand identity across touchpoints.• Delivering intuitive information architecture, accessible interactions, consistent microinteractions, responsive layouts, interactive prototypes, style guides, pattern libraries, and polished UI assets.• Executing full-cycle design processes encompassing ideation, in-depth research, analysis, user behavior studies, and A/B testing to validate user-centric solutions and service design aligned with market trends and user pain points.

• Developed design strategy and visual brand identity for MENA Insurtech Association and related projects (Competition and LaunchPad), aligning logotypes, websites, landing pages, and marketing collateral with brand guidelines.• Created event materials for MENA Insurtech Summit 2023 & 2024, such as digital and printing materials, including banners, flyers, and brochures for successful insurance industry gatherings. • Led end-to-end design for the MENA Insurtech Summit 2023, drawing over 1500+ attendees and achieving an NPS rating of 8.4/10. • Directed digital campaigns for 7 international startup competitions, engaging 300+ startups from 40 countries. Positioned MENA InsurTech as a key player through campaigns at premier events including GITEX, ITC Vegas, and Digital Insurance.• Designed materials for integrated marketing campaigns across social, email, and other channels.• Utilized cutting-edge AI tools for design to stay ahead of trends.• Formulated LinkedIn design strategy for QIC Group, utilizing UI/UX skills, rapid prototyping, and mockup techniques for visual design packages, presentations, and video content.• Developed information architecture and intuitive navigation for digital platforms. Conducted usability testing and iterative design to optimize user experience.

• Built websites, landing pages, web and mobile applications, brand concepts and logo design, for over 8 insurance-related verticals and 10 venture building projects, including cybersecurity, health, lifestyle, sustainability and wellness domains. • Guiding the design process, responsive layouts, wireframes and prototypes using best practices for web and mobile, translating ideas into tangible products. • Applied user-centric solutions and service design, collaborating on market trends, user behavior analysis and pain points, A/B testing with a team of growth hackers, UX researchers, and developers.• Developed responsive layouts, intuitive IA, accessible interactions, and consistent microinteractions. Employed Agile methodologies to iteratively test and refine experiences.• Formulated digital marketing content and brand concepts using AI prompt design in Midjourney, ensuring prompt problem-solving in design to give each project its unique identity.• Led visual marketing campaigns and ideas validation across social media and advertising platforms (LinkedIn, Instagram, FB, Google Ads, Meta), achieving a notable impact with 2.6 million+ impressions.

• Executed user-centered design for 5+ projects in healthcare, agriculture, and fashion. Conducted research, analysis, flows, wireframes, prototypes, and visuals.• Led full lifecycle design processes for responsive web and mobile experiences, iOS and Android platforms. Integrated research, UX writing, interaction design, and UI.• Developed human-centered solutions through ideation, rapid prototyping, and user testing.• Produced interactive prototypes, style guides, pattern libraries, and polished assets.• Drove collaborative efforts across product, research, and engineering. Ensured designs achieved brand, UX, and business goals on time.• Created UI libraries, components, layouts, and style guides reflecting brand identity.