Steve Cristea Email & Phone Number

Irvine, Ca, Us

Managing development, testing and deployment of millimeter wave high speed data converters for Tier 1 customer applications.

Irvine, Ca, Us

Instrumental lead for consumer audio, voice remote and smart TV product development including full hardware product life cycle and software development milestones. Established vital working relationships with key ODM partners as well as chipset suppliers (MediaTek, V-Silicon, Skyworks, Sunplus, Realtek and Cirrus Logic) and app partners – Google/Amazon. Coordinated with various internal teams – business, product management, sales, engineering, software, creative services, and marketing to bring programs to production on schedule.

Palo Alto, California, Us

Responsible for management of set top box/client products for satellite operator AT&T/DirecTV and multiple Tier 1 OEMS (Technicolor, Arris, WNC), in addition to driving internal silicon bring-up activities. • Managed over 40 OEM Project Platforms since 2012, with yearly revenue forecasts of over $150M.• Achieved over 20 System on a Chip, Tuner and MCM device bring-ups since 2012.• Instrumental as go-to resource for all critical AT&T/DirecTV project development showstoppers (i.e. supply chain lead times, legal approvals, hardware design issues, software bugs, manufacturing process improvements, quality concerns, compliance to hardware specs, etc.)• Developed advanced interface timing advisories, special technical checklists for STB design methodologies and worked with chip and package engineers to create simulation models for crucial SoC power distribution nets.

Eindhoven, Noord-Brabant, Nl

Responsible for technical sales and account management for a variety of Tier 1 and distribution channel accounts.● Worked on creative initiatives with distributors to drive increased revenue in the territory.● Positioned key technologies in the areas of RF, NFC, ARM devices, TV front end and lighting for top tier customers in the territory.●Drove engagement with customers for emerging technologies (802.15.4, wireless lighting and home automation)●Received two recognition awards related to the success of pivotal customer product and technology partnership announcements. (Wireless Lighting, RF Power Devices)

Irvine, California, Us

Responsible for technical sales and solutions management of over 150 accounts in the orange county territory. Managing top tier lines such as Xilinx (FPGAs), Broadcom (Communications) and Finisar (Optical Transceivers) - all with dominant market share in their respective industries.● Calling on accounts in diverse markets: defence, medical, industrial, media, automotive, consumer electronics, and professional computing.● Advising customers on designs, driving sales opportunities and managing relationships at all levels.

Santa Clara, California, Us

Successfully managed $150 million of semiconductor business for the Gateway Computer Account and drove sales of the entire AMD product portfolio including CPUs, GPUs and Chipsets.● Grew AMD desktop and mobile CPU revenue from $18M to $31M per quarter from 2006-2009.● Accomplished significant design wins at Gateway with shipments of CPUs rising to 70% of TAM and graphics products reaching 100% of TAM in all desktop segments by the end of 2008.● Displaced incumbent Intel and Nvidia designs with superior AMD solutions on several cutting edge Gateway computing platforms, through creative product positioning and hardware demonstrations.● Managed all key relationship aspects of account: C-Level, Product Marketing, Procurement, Product Planning, Operations and Engineering.● Secured sales opportunities with Gateway, by utilizing AMD field marketing resources to develop custom programs in order to maximize sell through with their end customers (i.e. MDF, Bundles, Advertising, Promotions).● Worked directly with Gateway procurement director and his group to come up with a solid forecasting plan to properly align payment and delivery cycles for AMD components.

Santa Clara, California, Us

Provided on-site technical support and program management for several major OEM customers. Utilized hardware and software expertise to drive customer programs from inception to production.● Consistently exceeded sales quotas by 20-50% for 3 years by working with the Apple sales director to devise and secure opportunities for Apple’s product lineup (Powerbook, Mac Pro, iMac).● Provided on-site support to Apple hardware and software engineers including board prototype analysis, circuit topology and layout recommendations, and adjustments to platform open firmware.● Collaborated with ASIC validation and testing teams to solve signal integrity issues for the digital display output on Apple’s core notebook reference designs.● Won entire lineup of 2006 Gateway notebook graphics opportunities (10 platforms in total) in one attempt, by leading the entire pre-sales engineering effort and by devising a platform support program as a major selling feature. This contributed to $5M in new revenue for ATI.● Succeeded in solving critical firmware issues with chipset architects and software engineers in order to allow the launch of a new ATI chipset on a high volume Gateway desktop product line.● Won several workstation/server based graphics solutions for Sun Ray clients and Sun workstations, through the design and implementation of a cost effective PCI based graphic card solution.● Managed several software developers and a digital media vendor to finalize software support for the launch of HP’s cutting edge multimedia platform.

Santa Clara, California, Us

Handled the factory support of new graphics devices for various customer engineering groups.● Engaged with contract manufacturers, internal ASIC architects and circuit layout specialists to thoroughly review and verify customer desktop and notebook designs, resulting in shorter design cycles.● Successfully qualified 2 generations of new graphics architectures through diagnostics, implementing and validating firmware fixes, clock frequency and memory timing adjustments and feature calibrations.● Programmed diagnostic tools to better capture and reduce video and memory failures on computer assembly lines by 80%.● Gained recognition for improving the performance profile and user interface of several ATI products by implementing numerous customer feature requests and software customizations.● Trained technical support teams at four customer locations across the U.S., resulting in greater efficiency and improved product knowledge for all individuals in attendance.

Mba

Computer Engineering