Susan Rodgers

Susan Rodgers Email and Phone Number

Brand Builder | Lover of all things Home | Team Leader | Chief Marketing Officer @ At Home Group Inc.
Susan Rodgers's Location
Dallas-Fort Worth Metroplex, United States, United States
Susan Rodgers's Contact Details
About Susan Rodgers

An enthusiastic and passionate brand marketer with background leading teams across marketing strategy, marketing and creative process and operations, production and trafficking, digital marketing and CRM, customer analytics, creative concepting, and Contact Center management. My belief: listening to the customer first and building a team of empathetic marketers that are customer-led results in solid brands that rise above the competition in both prestige and sales. Specialties: customer analytics, integrated trade plan building, brand and product story-telling, marketing media planning and analytics, marketing mix modeling, customer insights driven by research, campaign testing and analysis, project management and operations, campaign development, private-label credit and non-credit customer loyalty program building and management, media and broadcast communications, performance and brand-building digital marketing and optimization

Susan Rodgers's Current Company Details
At Home Group Inc.

At Home Group Inc.

View
Brand Builder | Lover of all things Home | Team Leader | Chief Marketing Officer
Susan Rodgers Work Experience Details
  • At Home Group Inc.
    Svp Marketing/Chief Marketing Officer
    At Home Group Inc. Mar 2022 - Present
    Coppell, Texas, Us
    Our Mission: Enabling everyone to make their house a home. To be the most trusted home decor retailer in America. And ensuring that everyone has access to affordable decor for every room, style, season, and budget.Decor for all.
    View
  • 1-800-Flowers.Com, Inc.
    Vp/Head Of Marketing And Ecommerce At 1800Flowers Food Brands
    1-800-Flowers.Com, Inc. Jan 2021 - Feb 2022
    Jericho, New York, Us
    Partnered across the Food Brands to drive all owned and paid Marketing strategy, performance, and brand media channels and management for the 1800 Flowers Food Group Segment, spanning across 8 brands. Began tenure as VP/Head of Marketing for Cheryl’s Cookies, and promoted to lead the Food Group Marketing segment. Projects include brand positioning and strategy relaunches for Cheryl's Cookies and Harry & David, rebuilding the Go-to-Market process for multi-brand and single-brand integrated marketing campaigns across the Segment, aligning customer file visibility and understanding across brands, and moving from single-brand planning and performance to multi-brand campaign and customer marketing strategies. Helped drive performance for the best fiscal year in Enterprise history.
    View
  • Lane Bryant
    Svp/Chief Marketing Officer - Lane Bryant, Cacique Intimates, Catherines Plus
    Lane Bryant Jan 2018 - Dec 2020
    New Albany, Ohio, Us
    Lead, manage and develop Brand Strategy, Creative, Operations, CRM, Digital Marketing, and Contact Center Teams. Restructured organization after three-months of evaluation, creating a Strategic Marketing group to ensure integrated marketing planning and alignment across all teams. Co-led customer insight work to result in a complete rebuild of brand positioning and strategy, purpose and mission, core strategic pillars, and our conversations with customers for both Lane Bryant and Catherines. Completely overhauled the “Go-to-Market” process for the marketing team with product launches and strategic initiatives leading planning and content stories, all in close collaboration with merchants, planning, and finance. Rebuilt marketing teams to focus on being customer-led first before all else.• Drove a flat customer file in FY19 and growth in the customer file in FY20 of 4%, even with hundreds of major store closures and a challenged product assortment in FY19.• Shifted the focus of brick-and-mortar assortments and strategies to digitally led, with an emphasis on site/app/mobile traffic and user-experience first through performance media tactics. • After brand strategy relaunched with quick consumer adoption, brand tracker metrics soared for Lane Bryant in the span of months for the attributes we set out to change: caring, credible, and empowering.• Rebuilt the Contact Center to focus on solving customer issues and a great experience, instead of managing to typical metrics like call-time and abandonment rates. Scores for Contact Center experiences went from a 3.8 star to a 4.6 star, focusing on customer retention and positive word-of-mouth scores.• Tightly integrated brand-building creative into performance-driven media tactics, focusing on promotions in categories that lead to new customer growth.
    View
  • Pier 1 Imports
    Vice-President Marketing, Crm & Customer Analytics
    Pier 1 Imports Nov 2015 - Dec 2017
    Fort Worth, Texas, Us
    *Role built from successful tenure as Director of CRM and Loyalty*Lead strategic marketing, customer data and insights, digital marketing, and CRM teams with stakeholder interactions across Creative Services, IT, FP&A, Merchandising, Store Operations, Retail Field Leadership, Ecommerce, and Planning. Planned and managed all marketing and promotional direction and forecasting with ultimate responsibility for sales, brand traffic, and the customer journey across stores and ecommerce. Responsibility for forecasting new/ retained/ reactivated customers and their contributions to the business for sales-goal planning. • Relaunched digital marketing programs with the resurrection of Ecommerce for Pier 1, focusing on both contextual and brand-building media types and performance media types. Ecommerce grew to $450MM in four years on the backs of brick & mortar customer conversion and new customer acquisition.• Responsible for interaction with merchandising for product story construction based on market share and customer insight data, building the promotional calendar with Planning and Finance, and creating audiences for marketing targeting.• Constructed and grew a Multi-Tender Loyalty program for Pier 1. This program grew customer match-to-transaction data by 21% and enabled more targeted promotional offerings. The Loyalty program was 76% of all sales within Year 1 of launch and helped grow retention rates by 26%.• Management of multiple agencies, including research, traditional and digital media, loyalty and credit card services. Management of six direct reports and their support structures, with a proven record of accomplishment of growing talent in their successful career journeys.
    View
  • Pier 1 Imports
    Director Of Marketing And Crm
    Pier 1 Imports May 2010 - Oct 2016
    Fort Worth, Texas, Us
    View
  • Pier 1 Imports
    Manager Direct Marketing
    Pier 1 Imports Jul 2006 - Apr 2010
    Fort Worth, Texas, Us
    *Role built from successful tenure as Marketing Database Analyst*Direct and Digital Marketing strategic planning and budgeting, with alignment across touchpoints in building integrated campaigns enhancing product story telling. Managed all customer segmentation by both RFM, lifecycle, and behavior data using Private Label Credit Card and customer transaction data. Launched and managed re-instated catalog and direct mail programs for Pier 1.• Grew retention rates for Pier 1 during both a challenged business environment and a growth-oriented business environment. 12M Value for Pier 1 customers grew 21% during timeframe.• Managed all vendor relationships with printers, data providers, and grew relationships with outside traditional media and digital media agencies with a focus on engagement and performance metrics, with and without Ecommerce.• Managed and grew all new marketing endeavors, such as life-cycle marketing programs, life-event marketing programs (i.e. New Mover, Newlywed, etc.), and affiliate programs.
    View
  • Pier 1 Imports
    Marketing Database Analyst
    Pier 1 Imports Apr 2004 - Jun 2006
    Fort Worth, Texas, Us
    View
  • Acnielsen
    Marketing Database Analyst
    Acnielsen Jun 2001 - Apr 2004
    New York, Ny, Us
    Database Analyst for Alcon Labs, Kimberly-Clark, Coors Brewing Company, Tyson Foods, and Frito Lay• Demonstrated advanced expertise in building store-level data structures to aid merchandising and marketing teams by working across 31 databases and CPG categories. Constant management and revision of databases was critical to fuel understanding by Nielsen and the Client.• Created new topline reporting for overviews of client categories and volume decomposition analysis projects using Nielsen Homescan, Spectra Demographic data, Wal-Mart Retail Link, and Nielsen Global Data.
    View

Susan Rodgers Education Details

  • Texas A&M University
    Texas A&M University
    Marketing
  • The University Of Dallas
    The University Of Dallas
    Marketing Management

Frequently Asked Questions about Susan Rodgers

What company does Susan Rodgers work for?

Susan Rodgers works for At Home Group Inc.

What is Susan Rodgers's role at the current company?

Susan Rodgers's current role is Brand Builder | Lover of all things Home | Team Leader | Chief Marketing Officer.

What is Susan Rodgers's email address?

Susan Rodgers's email address is su****@****ant.com

What is Susan Rodgers's direct phone number?

Susan Rodgers's direct phone number is +181779*****

What schools did Susan Rodgers attend?

Susan Rodgers attended Texas A&m University, The University Of Dallas.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.