Steve Croy Email & Phone Number

Poughkeepsie, Ny, Us

Poughkeepsie, Ny, Us

Poughkeepsie, Ny, Us

Solo entrepreneur building solutions and providing fractional product management and software engineering services for Enterprises and SMBs.• Created an AI-supported SaaS solution for education curriculum publishers, improving operational efficiency by over 98% (equivalent to more than 2 years time saved for a team of 7) and generating annual savings exceeding $500k.• Designed a contractor management platform for an event agency leading to securing contracts worth over $1 million with renowned music festivals such as EDC and Coachella.• Architected and delivered a payment management solution for a large ($35MM ARR) construction services company, resulting in dozens of hours saved weekly for field service and accounting teams.• Worked closely with non-technical B2C and B2B founders to validate opportunity hypotheses, build MVPs, assess market fit, and enhance product strategies.

Santa Monica, Ca, Us

Oversaw product engineering, strategy, and delivery for a 100-person B2B SaaS platform, B2C ecommerce sites and B2C Marketplace (>1M MAU) division (90% of company revenue) which generated >$50MM partner ARR for >3500 flower shops. Laid off in a 25% workforce reduction.• Achieved +8% ARR growth in two quarters by implementing a growth-focused product strategy resulting in +3% traffic growth through AI-powered content scaling.• Oversaw the re-architecture of the product performance data stack for increased cost-effectiveness and reliability, expanding its reach.• Improved organizational efficiency by aligning GTM and Product Engineering Teams to positively impact Sales Closed Won, Customer Satisfaction, while reducing Churn and Complaints.• Enabled more effective prioritization and forecasting by introducing product experimentation, A/B testing, multivariate testing, customer interviews, quantitative / qualitative data and rigor around product success metrics.

New York, Us

Responsible for overseeing product engineering and delivery for a 100-person SaaS/PaaS FinTech cloud-based virtualized development platform. Led a team of 10 Product Managers and Delivery Leads as the first product hire. Laid off as part of a significant leadership restructuring.• Implemented growth-focused strategy resulting in a 20% decrease in B2B customer time-to-value and ~50% increase in TAM through diversification into new industries.• Oversaw development of product performance data stack, enabling insights into product usage and performance for company and customers.• Ensured product compliance with industry regulations like GDPR, meeting critical enterprise client requirements and unlocking over $3MM in ARR.

New York, Us

Warwick, Ny, Us

Oversaw solution delivery for a >$10MM Marketing Technology consultancy across various industries with 3 engineering teams, and a team of 10 Product Owners and Program Managers.• Directed the implementation of an outcome-focused product model, elevating customer satisfaction (+2 NPS) and boosting revenue opportunities by over $1MM ARR.• Established and managed a cross-functional Center of Excellence spanning 4 engineering disciplines, resulting in +60% staff utilization and further commercialization of company services.

• Designed and prototyped an MVP "The Flavor Bible" iOS ap. This app was designed to make the rich information within this book (and by extension, its companion volumes), the flavor “matches” of various ingredients, available at the touch of a button to all types of chefs. Longer term, this app was designed to support a subscription model for access to various ingredient libraries. Although this was not picked up for further development, customer feedback received was positive.• Designed and prototyped a new web experience for a local non-profit, which aims to connect families in need during the holidays with people able to meet those needs. Completely overhauled the user experience to focus on the key user personas (Receivers, Givers, and Donators), and directed migration of the experience to an appropriate CMS platform (Wordpress).

New York, Ny, Us

Managed product delivery for a hybrid cloud-based SaaS FinTech platform, overseeing 4 engineering teams (20 engineers) and 6 delivery managers across various domains (application, platform, network, infosec).• Directed architecture and engineering implementation for key projects including Identity and Access Management, international office expansions, data center buildouts, virtualization rollouts, global firewall updates, cloud migration, Disaster Recovery, and CI/CD enhancements.• Guided a global team as Technical Product Manager on strategic information security, network engineering, infrastructure, and compliance initiatives such as GDPR and SOC2 regulations.

New York, Ny, Us

Guided high-visibility development and infrastructure programs to success, including new office construction (NYC, Europe, Australia), global firewall re-architecture, bare-metal to cloud conversions, SaaS solution adoptions, Role-Based Access Control/IAM, and information security improvements.

New York, Ny, Us

Led D2C e-commerce capability design and delivery for Nikon USA, including significant coordination with third-party development and design partners.

New York, Ny, Us

• Led product-market fit analysis, product design and prototype development for a 0-to-1 teacher professional development platform.• Successfully designed, developed and released an iOS version of a field team platform app on a tight deadline with minimal resources.

New York, Ny, Us

• Led design and engineering of a customer-facing data and reporting platform, resulting in +10% ARR.

New York, New York, Us

• Enhanced The Knot's Local Wedding Vendor Marketplace by introducing Vendor Reviews, automating Best of Weddings awards, and optimizing conversion funnels resulting in +$500k ARR.• Directed product design and definition for the debut of The Knot Wedding Lookbook app on iOS and Android platforms.

Jacksonville, Fl, Us

• Implemented an email contact management system, providing key insights for expanding the role of email in account acquisitions, leading to +$1MM deposits per email campaign.• Proactively managed vendor selection and negotiations on strategic project, enabling significantly enhanced marketing capabilities while saving over $10,000.

New York, New York, Us

Provided expert operations support and training to Asian, European, and North American support centers for nearly 30 HR-related applications used by over 300,000 employees• Integrated corporate recruiting platform with HR systems, reducing costs and time spent related to on-boarding new hires• Coordinated with business unit and vendors to resolve a high-risk hiring delay issue, resulting in savings of >$100,000

Watford, Herts., Gb

• Successfully managed project to transition company to paperless office environment via implementation of document imaging and content management systems• Streamlined technology processes, resulting in savings of over $20,000