Lead Incubator 2 Course Transformation providing Business Students a collaborative group environment to refine their Business Plans collectively, ensuring a rich exchange of ideas through the exploration of current trends such as Artificial Intelligence (AI), Internet of Things (IoT), AR/VR, Blockchain, Business Agility Practices in Agile Marketing, Agile Sales and Agility Frameworks such as Kanban and SCRUM.

Agility in Marketing serves as a Driver of Individual and Organizational Effectiveness.

Business Agility, Scrum master>Business Agility B2C/B2B eCommerce (Shopify, WooCommerce, Etsy, etc) promoting return on investment and delivery of high value solutions for clients>User Stories creation and JIRA input based on team consensus (story points), coaching in establishing acceptance criteria, Sprint planning/reviews>Creation of Media Strategies including Segment Targeting, Geo, Demo and Behaviour based on Data 1st party et 3rd party>Production of Paid, Owned and Earned Campaigns : projects include website, social media channels, SEO, SEM, image, PDF, video, audio, app as well as Editorial Calendar deployment, brochures and documents for Sales and Marketing>Marketing Research - Guidance and Support for Quebec SMBs in order to launch and succeed in the Canada and USA Markets>Coaching agile marketing agile, analytics, SEO, SEM, Social, Display, RSS and SEO Audio, AR/VR, RTB, DMP, DSP, SSP, WordPress, Drupal, API, Feeds, Widgets, JavaScript, HTML/5 CSS3, PHP, SQL>Blogger BusinessAgility.Education for everything Agile and Scrum

GroupM is a top five Global Media Agencies with $63 Billion in Annual Media Investments>Managed the launch and established GroupM Catalyst Quebec Digital Marketing Operations driving synergy among Digital Marketing Team Members and countless Tech Partners. >Researched and solved Digital Marketing challenges for many industries, including the highly regulated Pharmaceutical Field. Captured and synthesized Quantitative and Qualitative Data by developing our own custom Digital SWOT & Brand Insights Methodology. >Created B2C, B2B strategies carefully aligning business KPIs, tactics, objectives with actual capabilities of the client’s full Web Ecosystem. >Innovated by devising custom solutions for Brand Defense using PR, SEO and insisted on engaging in Post-Click Analytics to discover the patterns of audience preference. >Integrated and expanded campaign capabilities, regardless of platform, through UX Analysis, SEM, SEO Optimization for Web, Mobile, Social Channels, Video, Images, Content. >Controlled internal P&L review and ensured campaign ROI by leveraging Remarketing, Conversions & Attribution by Assisted Channel, DoubleClick, GTM, Analytics GA and Adobe. >Coached the Digital Team and helped as Digital Expert on Complex Pitches with GroupM Partner Agencies. >Achieved partner confidence and acquired Major Accounts: Desjardins, Microsoft, Apple. Recognition as Interactive Advertising Bureau (IAB) Quebec SEO Lecturer, Mobile & Digital Education Committee Member. Speaker Mobile Behavior Study at IAB’s Digital X-Series. Helped revise Paid Search clauses in the Pharmaceutical Advertising Advisory Board (PAAB) Online Activities Guide. STRATEGY | SEO | SEM | SOCIAL | RTB | ANALYTICS

MOBILE | WEB | SEO | SEM

IAB Canada - Québeciabcanada.com/events-courses/courses/seoMOBILE | SEO | SEM | SOCIAL

Researched B2C Global Online Opportunities and defined B2B leads for Business Development. Created Media Plan, assigned Budgets, and Developed new Social Channels as well as CPC and PR campaigns. >Controlled Ecosystem Performance through detailed Analytics Review; Enhanced Brand Image through Social Channel Monitoring and Blogger, PR Outreach. >Coached the Digital Team, Content Developers, Product Development.SEO | SEM | SOCIAL | CONTENT | PR | EMAIL | ANALYTICS

>Managed a Team of 12 Senior Media sales Reps; Principal Technical Expert Québec assigned to Diamond Accounts (100K$+). Researched competitive landscape and determined ideal positioning for countless SMBs. >Created Digital Plans including online Display, SEM, and configuration of SEO solutions; consulting On-Page META, ALT, Anchors. >Innovated through Operational Change; Introduced and Promoted Digital Principles in order to deploy knowledge within the teams. >Integrated SEM Strategies, editing AdWords Builds and Analytical Support. >Controlled Campaign Performance by Monitoring Results and acting on Client Feedback. >Coached Team and helped them gain Google certification.Achieved high Client Confidence and increased Product Sales for YP.CA (+3000% $).WEB | SEO | SEM | CONTENT | VIDEO

>Managed 100+ Marketing Campaigns (Web & Mobile) Local and National. >Researched Client Segment Strengths and applied Industry AdOps Best Practices. >Created effective Mixes by selecting relevant Portal Channels, Hotmail, Windows Live. Enhanced performance by editing Ads and Banners. >Innovated by seeking out fresh Content, Images, Videos, Galleries, Contests, Sponsorships. Integrated Advertiser Custom Widget Placement (Desjardins, Reader’s Digest, AutoHebdo, KWAD9), used third party supplier Data (eg. Omniture, ComScore). >Controlled Performance by Daily Reporting, providing continuous CPC, CPM per Channel. >Coached (but listened intently to) Clients on the best use of their Budget on our Network. Achieved Quality rate of 97% compared to an industry average of 82-85% for Trafficking of online Adverts (Flash, JavaScript, and Ad Server Behavior). CONTENT | VIDEO | DISPLAY | SEM | SOCIAL

Internship as part of Human Performance Technology Graduate Studies>Managed 6 Training employees, curriculum for 3000 workers and performed Analysis of Manufacturing Processes PW600 Motor Quality. >Researched Product Unique Advantages and Best Practices in Lean Operations. >Created an internal Knowledge Base Intranet (HTML), Coordination Quality Info. Innovated by developing Content PWC Quality System Performance Review (Intranet Journal). >Integrated employee Communication Plan, Training, Marketing Material and Supplier Systems. >Controlled Improvement Process through Monthly reporting and Automated Dissemination. >Coached the Training Team and Contributed to Quality Improvement Review.Achieved the recognition, title and certification of "Operations Transformation Leader".CONTENT | VIDEO | WEB | DB/ERP/CRM

>Managed consulting in Technology Integration, E-Business and Multimedia Enhanced Training. >Researched ERP & CRM Solutions and became Affiliate Trainer, identified Target Clients. >Created e–Marketing Material, Edited Videos, Motion Graphic, Brochures, On-line Demos. >Innovated by developing unique ways of gaining clients through White Papers & Presentations. >Integrated Hyperion Financial Systems ERP & Data Mining, ACT! (CRM Sage Software) with On-Site Training Sessions. >Coached client’s employees on application of Technology to enhance productivity.WEB | VIDEO | LMS | CRM

eCommerce Gradutate Studies Assistant to Prof.ECOMMERCE | MOBILE | WEB | SEO

The Project Manager at Ericsson Research Canada is responsible for overseeing all activities related to Solution Onboarding and New Product Introduction (NPI) for both software and hardware, as well as new features for 2G technology. This role requires building and maintaining strong relationships with customers, internal partners, and the Product Development Unit (PDU).1998 - 2000: Project Manager (R&D), ERICSSON RESEARCH CANADA>Accountability for full product life-cycle projects CINGULAR, Rogers, AT&T (Mobile & Multimedia Open Systems); projects included daily interaction with numerous programmers, system engineers, product managers, marketing team and technical support.>Responsible ‘First-Line’ technical support during New Product Introduction (NPI).>Negotiation product characteristics list and delivery dates with clients.>Delivery record on fast-track of key projects, Software quality improved by 69 %.1993 - 1998: Project Manager – Client Support, ERICSSON RESEARCH CANADA>Statistician responsible for reporting of Cellular Network Performance, Quality, Root Cause >Analysis of Network problems (Cantel, Rogers, AT&T).>Collaboration with Marketing to evaluate improvements, Brand competitiveness.>Creation and implementation of In-Service Performance Program and launch of First quality and measures system for North-America cellular systems (compliant standards FCC & CRTC). >Product stability and reliability improved 77 % in North-America. PROJECT MANAGER | TELECOM | NETWORK PERFORMANCE | TEST | DEPLOYMENT