Silvia Marques Dos Santos Email & Phone Number

Madrid, Community Of Madrid, Spain

Madrid, Community Of Madrid, Spain

- Annual business plan definition and follow up ensuring the correct execution at central and local levels- Digital strategy co-definition boosting the evolution from the traditional Insurance Banking to the "Digital Bancassurance" model- Open Platform development model for all range of products: Negotiate with partners and ensure the correct execution.

Madrid E Região, Espanha

Liderar la estrategia y la voz del cliente en la compañía, implementando un ecosistema de inteligencia de Clientes que impulse el crecimiento del negocioDefinir e implementar la segmentación estratégica de clientes promoviéndola en la organización y garantizando la creación y evolución de una propuesta de valor personalizada Incorporar la visión Cliente.

Madrid Area, Spain

• Lead, coordinate, challenge and contribute to development and implementation of progressively stronger Marketing Strategies across entities and at Region level
• Help the Regional CMO to ensure the transversal coherence and good coordination of the different Regional Marketing activities and initiatives towards entities, Group Marketing and other Regional functions
• Facilitate the improvement and development of marketing capabilities across the Region based on the Marketing Maturity Model, with focus on emerging countries
• Push and facilitate the progressive re-use of successful local market initiatives across the Region whilst encouraging and facilitating Innovation
• Ensure that the business contribution of Marketing actions are consistently measured and tracked

Lisbon Area, Portugal

Design, develop and implement the marketing strategy of AXA Portugal, supported by an effective market, distribution channels and customers knowledge, based on a clear and effective Brand communication policy, ensuring a customer centric organization.

Milan Area, Italy

Lisbon Area, Portugal

• Trade marketing management
• “Loyalty Agents program” Development and Implementation - Segmentation / Career Planning / Benefits / Recruitment of new Mediators;
• Definition of the Commercial Management System - Structuring the Agent’s activity: Contacts made / incurred interviews / subscribed products / customer satisfaction / profitability of the Company;
• CRM Program - Member of the Project Team
• Events Organization

Master'S Degree, Marketing

Post-Graduation, Marketing Management

Graduation, Marketing

Activities and Societies: Debate teams