• Client service and project managed key account (Toyota).• Advisory on best practices in accordance with client’s CI and multi-platform requirements for optimised digital content and assets development.• Technical development and deployment of clients’ digital assets.• Managed developers, designers and content creation personnel.• Developed long-term marketing strategies for B2B and B2C clients, overseeing budget allocation and strategic priorities.• Enhanced sales lead… Show more • Client service and project managed key account (Toyota).• Advisory on best practices in accordance with client’s CI and multi-platform requirements for optimised digital content and assets development.• Technical development and deployment of clients’ digital assets.• Managed developers, designers and content creation personnel.• Developed long-term marketing strategies for B2B and B2C clients, overseeing budget allocation and strategic priorities.• Enhanced sales lead conversion by 40% through innovative website enhancement, creative contentcreation and SEO optimisation.• Improved project turnaround time by 50% through workflow redesign and team training comprising ofdesigners, copywriters, developers, performance marketing specialists, videographers and photographers.Achievementso Revamped and launched Toyota’s used car buying, selling and servicing site (TopMark) with enhanced UI and UX, while simplifying processes for HQ and Dealers in tracking sales & purchase leads and customer communications.o Developed, project managed and deployed Toyota’s virtual showroom, online booking system with payment gateway integration, that are viewable and trackable by HQ and Dealers.o Managed TGR Festival Vios Challenge and TGR GT Cup (formerly known as GR Velocity) social media content, leading to increased brand awareness as well as followings by 70%.o Drove engagement, audience increase and sales lead conversion across multiple social media platforms by 60% over 8 months through creative and engaging content, SEM, SEO and compelling copywriting. Overall, reduced CPL by 25%. Show less

Led full spectrum of digital marketing strategy, budgets, and KPIs to drive leads, branding, and engagement for B2B clients from APAC, Middle East, and Africa region. Drove integrated marketing communications initiatives, short and long-term GTM strategies, digital transformation, and brand development to drive demand generation, sales enablement, and brand expansion.Core Responsibilities:- Collaborate with media and creative agencies, vendors, and stakeholders.- Devise… Show more Led full spectrum of digital marketing strategy, budgets, and KPIs to drive leads, branding, and engagement for B2B clients from APAC, Middle East, and Africa region. Drove integrated marketing communications initiatives, short and long-term GTM strategies, digital transformation, and brand development to drive demand generation, sales enablement, and brand expansion.Core Responsibilities:- Collaborate with media and creative agencies, vendors, and stakeholders.- Devise strategic content and social media marketing campaigns.- Monitor and analyse industry trends and competitor efforts.- Develop and refine existing marketing programs and initiatives in line with business plans.- Build and improve clients’ digital capabilities across various online platforms.- Develop and execute tactical plans for creating brand awareness, reach, product education, audience segmentation, brand engagement.- Manage and optimise marketing budget.Achievements:- Piloted and completed company rebranding exercise within three months, including brand redesign, devised brand guidelines and revamped all marketing collateral. - Generated more than 1200 leads within six months across Southeast Asia, Africa, and Middle East through successful launch of Global Agency Platform (GAP).- Exponentially increased company’s social media following across Facebook and LinkedIn by more than 2000%.- Nominated company for Asian Telecom Awards 2023 and won in the"Wholesale Company Initiative of the Year - Singapore" category. Show less

Core Responsibilities:- Designed long-term 360-degree marketing strategies for various B2B and B2C clients.- Managed annual marketing budget, spending and strategic priorities.- Built clients’ capabilities in new digital platforms, creative advertising, and brand advocacy, revamped websites, and social media assets.- Partnered with business segments to optimize resources, upgrade customer engagement, and launch digital campaigns.

Core Responsibilities:- Leveraged data-driven insights and social listening to redesign client websites and steered engagement strategy across social media and other digital assets.- Partnered with multiple digital media companies, including SAYS, Siakap Keli, OhBulan!, wapcar.my, and paultan.org to create curated content for client websites, mobile apps, and social media platforms.Achievements:- Garnered 90% increase in audience engagement over six months across all… Show more Core Responsibilities:- Leveraged data-driven insights and social listening to redesign client websites and steered engagement strategy across social media and other digital assets.- Partnered with multiple digital media companies, including SAYS, Siakap Keli, OhBulan!, wapcar.my, and paultan.org to create curated content for client websites, mobile apps, and social media platforms.Achievements:- Garnered 90% increase in audience engagement over six months across all platforms, including websites, microsites, and social media platforms.- Attained 100% increase in web traffic within one month of relaunching revamped website by introducing new themes, redesigning UX, and website optimisation. Show less

Core Responsibilities:- Oversaw project management, directed strategic planning, and managed portfolio of digital assets, including websites for key client accounts.- Facilitated communications with in-house teams, including creatives, UX, strategists, developers, and QA. Achievements:- Achieved YoY growth of 120% in audience participation for country-wide crowdsourcing campaign.

Core Responsibilities:- Handled project management for public sector client, including gathering feedback for website revamp; reviewed and updated existing EDM systemSignificant Achievements:- Established a detailed database management process, doubling the number of marketing leads and improving database hygiene by 90% within six months.