Sharon Chan Email & Phone Number

Singapore

Singapore

Key responsibilities & results:Marketing Campaigns Project Lead-Managing digital and social media campaigns across all customer touchpoints (i.e. e-newsletters, social media platforms and content partnerships with digital publishers and influencers) for division’s key initiative (Spark Connections)-Leading an internal team alongside external agencies, commercial partners, and vendors across 5 island-wide highpoint campaigns and events.-Managing weekly team progress meetings tracking project milestones, budgets, and billings.-In Spark Connections’ 2nd year, achieved 2.8X increase in account sign-ups (8,845) and a 2X increase in event transactions (2,839) compared to the previous year.-The team clinched FLG’s "Game Changer" award & a Public Service Transformation Award in 2023 for its work on Spark Connections.Partnerships & Stakeholder Management -Developing strategic partnerships with over 40 community and commercial partners.-Under division’s funding framework, co-created and implemented initiatives promoting a vibrant social interaction landscape in Singapore.-Reviewed division’s B2B partnerships engagement strategy. Developed a new roadmap optimised for post-pandemic commercial partnerships.-Synthesised research & presented division’s strategy pivot proposal to senior management. -Obtained approval from Minister on new strategy for better alignment with MSF’s strategic objectives.

Singapore

Key responsibilities & results:Brand & Campaign Management-Conceptualising and executing year-long integrated marketing content calendar (across print, broadcast, and digital advertising channels) to drive brand awareness and sales.-Managing marketing campaigns in collaboration with retailers, pharmacies, and online marketplaces to capitalise on seasonal trends to drive sales.-Conceptualising brand playbook consisting of brand guidelines, values, and vision for implementation and alignment across Southeast Asia and China teams.Budgeting & Forecasting-Managing, reviewing, and optimising marketing budgets to maximise sales performance. -Setting and tracking revenue targets across online and offline sales channels.

Portfolio: https://scsyportfolio.tumblr.comKey responsibilities & results:Marketing & Editorial Lead-Conceptualising and executing digital campaigns and content across all customer touchpoints (i.e. retail stores, e-commerce website, and brand’s social media platforms) to increase website traffic and sales.Business Development-Establishing collaborations and partnerships with a variety of external brands / organisations to increase social media account engagement and followers.Human Resources-Recruitment, training and supervision of 5 marketing interns and a team of 6 retail assistants to support operational and retail efforts

Key responsibilities:- Planning, developing and implementing communications plans/projects for clients.- Researching, writing and distributing media releases to media & key stakeholders.- Managing enquiries from media, stakeholders and individuals on behalf of clients.- Collating and analysing media coverage.

Singapore

Key Responsibilities:- Handling YMCA Education Centre's attendance register- Formatting Private Education Act policy and operational manuals for YMCA Education Centre Ltd- Multimedia content creation for YMCA Childcare events- Copywriting YMCA Education Centre circulars, newsletter & posters- Assisting in YMCA Education Division's Annual Report

Key Responsibilities:- Contributed articles, covered events & secured staff discounts for internal staff newsletter (Presslines).- Handled media relations at in-house events (e.g. Shape Magazine Run 2009)- Carried out internal & external media monitoring- Helped to organise SPH's inaugural Talent Search (SPH's Got Talent)- Completed 2 research papers: Sustaining Corporate Branding, Using Social Media Platforms for Social Marketing

Bachelor'S Degree, Communications, Summa Cum Laude (3.8)

Activities and Societies: Golden Key International Honor Society, National Society of Leadership and SuccessHigh distinction/grade.

Diploma (With Merit), Media Studies And Management, 3.59

Distinction in the following modules: Integrated Marketing Communication Integrated Projects Print Media Management 2010 Print & paper.

Gce 'O' Level Certificate

Activities and Societies: Prefect; character development council member; debate team member; chorale executive committee member: logistics.

Psle Level Certificate