Mark S. Email & Phone Number

Dublin, County Dublin, Ireland

At 256, Ireland's most awarded content marketing agency, I lead the digital, innovation, and strategy initiatives for a range of high-profile clients including Fáilte Ireland, Irish Life, University of Limerick, and Fyffes. My focus is on driving data-driven strategies to maximise marketing impact and ensure effective tracking and performance reporting.Key responsibilities include:- Managing the full data analytics and tracking strategy for clients, covering everything from tracking implementation to dashboards and campaign reporting.- Developing and launching SiteSeeer™, a proprietary content audit platform, used to perform large-scale content audits. This tool helps clients understand which content resonates, identify gaps, and monitor the impact of Google algorithm updates on their sites. The data informs long-term content strategies.- Conducting detailed competitor analysis to assess competitors’ digital presence, helping clients gauge market share and identify growth opportunities.- Collaborating with teams across content creation, social media, and creative services to implement data-backed strategies that drive client success.Impact:- Enabled clients to optimise their digital marketing efforts using actionable data insights and clear performance metrics.- Successfully rolled out SiteSeeer™, transforming how content audits are conducted and providing clients with the tools to boost content effectiveness and SEO performance.

Dublin, Ireland

As a Listening Volunteer at Samaritans, I provide confidential emotional support to individuals experiencing distress or struggling with difficult feelings. This role involves offering a non-judgemental, empathetic ear to callers, helping them feel heard and supported during challenging moments. My primary responsibility is to listen actively, offer emotional support, and help individuals explore their feelings without offering advice or judgement.

Dublin

As the founder of Learn Inbound, I spotted a gap in the Irish market for advanced digital marketing events aimed at experienced professionals. I launched and grew the conference into one of Ireland’s leading marketing events, attracting over 5,000 attendees and featuring internationally recognised speakers from companies such as SEMrush, HubSpot, and Unbounce.Key responsibilities included:- Leading the organisation and delivery of conferences, workshops, and training programmes.- Building partnerships with global brands, securing sponsorships, and developing long-term relationships.- Managing event marketing, community building, and brand growth, all without external funding.-Hosting events at key venues such as The Aviva Stadium and The Mansion House.Impact:- Grew the conference from a small event into an internationally recognised brand, generating over €500,000 in revenue.- Built a strong community of marketers and formed lasting relationships with industry experts.- The success of Learn Inbound led to its acquisition by DigitalDNA, establishing it as a major part of Ireland’s marketing industry.

Dublin, Ireland

During my time as Interim Head of Marketing at Robotify, I was responsible for leading key initiatives to enhance the company’s brand and growth strategy in the STEM education sector. My work focused on:- Managing the launch of a new website, ensuring it aligned with Robotify’s mission of making coding and robotics accessible to young learners.- Developing the strategy for quarterly Product Showcase events, which highlighted Robotify’s innovative platform and engaged the educational community.- Providing input into brand strategy and direction, helping shape Robotify’s messaging as a leader in virtual robotics education.- Building and maintaining partnership relationships to expand Robotify’s reach and develop collaborations that aligned with the company’s growth objectives.Impact:- Successfully contributed to brand positioning and awareness in the international education technology space.- Strengthened partnerships that helped Robotify expand its user base and align with global educational institutions.The company was acquired by Imagine Learning in November 2021, furthering its mission to make coding and robotics education accessible to students globally.

County Dublin, Ireland

In my role as Digital Marketing Manager at Next Generation, a leading recruitment agency specialising in Life Sciences, Supply Chain & Procurement, Engineering, Operations, and FMCG, I was responsible for elevating the company’s brand presence and engagement across these sectors.Key responsibilities included:- Building brand presence within Next Generation’s core industries by developing and implementing a comprehensive digital strategy.- Launching the ‘Recruitment Think Tank’, a monthly Dublin-based meetup aimed at helping recruiters upskill by showcasing best practices and key trends in recruitment, branding, and business development.- Leading the content strategy, managing the launch of a new company website, and creating an engaging social media presence.- Creating video strategies that promoted the recruitment team and their roles, giving the brand a more personal, human touch.Impact:- Successfully strengthened Next Generation’s digital footprint, positioning the company as a thought leader in recruitment.- Increased engagement across social platforms and helped to generate a stronger connection between recruiters and candidates, leading to increased brand trust and loyalty.- Doubled year-on-year organic traffic to the website through SEO and content strategy.- Significantly increased the volume of job applications submitted through the website, contributing to the company’s overall growth and positioning Next Generation as a trusted leader in recruitment.

County Dublin, Ireland

County Dublin, Ireland

As SEO Specialist at Staycity, one of Europe’s leading aparthotel providers, I was responsible for managing the company’s international SEO strategy to boost brand presence and increase bookings across key European cities such as London, Dublin, Paris, Berlin, and Edinburgh.Key responsibilities included:- Leading the development and execution of an SEO strategy aimed at increasing organic traffic and improving search engine rankings for Staycity’s properties across Europe.- Working closely with the web development team to optimise the website, ensuring SEO best practices were implemented to improve site performance and usability.- Collaborating with the paid search specialist to create an integrated digital strategy that enhanced Staycity’s visibility across both organic and paid channels.- Developing targeted content strategies to improve rankings for high-converting keywords, resulting in increased bookings across Staycity’s properties.Impact:- Successfully increased organic traffic year-on-year, driving more direct bookings and reducing reliance on third-party platforms.- Boosted brand visibility in competitive markets, improving rankings for key search terms in major European cities.

Dublin

As the Inbound Marketing Specialist at DMI, I was responsible for expanding the company’s organic search footprint across key markets, including Ireland, the UK, the USA, and Australia. My role focused on increasing visibility, building authority in the digital marketing space, and driving traffic to the website.Key responsibilities included:- Developing and executing a comprehensive international SEO strategy to improve rankings and drive organic traffic across multiple countries.- Building strategic partnerships with authority websites in the digital marketing industry, securing guest content writing opportunities to strengthen DMI’s backlink profile and boost rankings.- Working closely with the agency managing paid search campaigns, ensuring a cohesive approach to DMI’s overall digital marketing strategy.- Collaborating with the content strategy and social media specialist to ensure an integrated and aligned approach to all digital efforts.- Leading the multi-site WordPress website launch, overseeing project management, international SEO, technical SEO, keyword research, and analytics to ensure a successful launch that delivered strong results for DMI.Impact:- Significantly increased DMI’s organic traffic and search rankings across key markets, strengthening the brand’s authority in the digital marketing space.- Successfully launched a new multi-site WordPress website, ensuring it was optimised for SEO and delivering a positive impact on search visibility and user experience.

Dublin

As an SEO Specialist at Distilled Media, I was responsible for managing and optimising the SEO strategy for Daft.ie, Ireland’s leading property website. My primary focus was improving Daft.ie’s organic search footprint and increasing visibility in the highly competitive Irish market. Additionally, I provided input into the SEO strategies for Adverts.ie and TheJournal.ie, two of Ireland’s most popular online platforms.Key responsibilities included:- Managing the SEO strategy for Daft.ie, implementing on-page and technical SEO improvements to drive organic traffic growth.- Conducting keyword research, competitor analysis, and performance tracking to optimise rankings for high-intent search terms in the Irish property market.- Collaborating with development and content teams to ensure SEO best practices were integrated into the platform’s ongoing updates and content strategy.- Providing strategic input for the SEO efforts on Adverts.ie and TheJournal.ie, contributing to their overall search performance.Impact:- Improved Daft.ie’s organic search visibility and rankings, increasing traffic and solidifying its position as Ireland’s top property website.- Contributed to the growth of Adverts.ie and TheJournal.ie by enhancing their SEO strategies, leading to stronger search engine presence and user engagement.

London, United Kingdom

As an Online Marketing Executive at Consumer Choices, I worked across the company’s websites, including Broadbandchoices, to improve their organic search footprint in highly competitive industries. I collaborated closely with the content team and paid search team to ensure a unified approach to driving traffic and increasing visibility.Key responsibilities included:- Building relationships with relevant websites to secure authority backlinks, improving the websites' overall domain authority and search rankings.- Conducting in-depth keyword research and competitor analysis to identify growth opportunities and enhance the company’s SEO strategy.- Utilising reporting and analytics tools to track performance, refine strategies, and present insights to stakeholders.- Supporting the content team by optimising on-page SEO and ensuring that high-quality, keyword-targeted content was created to rank in competitive search environments.Impact:- Improved the organic search rankings across multiple websites, driving increased traffic in competitive sectors such as broadband comparison.- Strengthened the company’s backlink profile, helping to boost authority and improve visibility in search engine results.

Advanced Diploma In Management Practise

Masters In Digital Marketing

Professional Diploma In Digital Marketing

Msc Web Information Systems

Bsc Business Studies And Computing, Marketing

During my undergraduate studies, I participated in the SPEED (Student Placements for Entrepreneurs in Education) program, where my.