Scylla Lopez Email & Phone Number

Round Rock, Tx, Us

Houston, Texas, United States

I am responsible for facilitating and nurturing the brand to increase market share and the station’s competitive position. In this role, I collaborate with internal and external partners and develop strategic guidance to help bring the brand to life.

Houston, Texas

After about 3 years as a social media producer for the news department at ABC13, I was offered a position as the Social Media/Marketing Senior Producer.In this role, I focused on branding and audience development through social media and on air content. As a senior producer in the marketing department, I worked closely with the other department managers to continue to establish ABC13 as Houston's News Leader by creating messaging and content highlighting our work in the communities. I helped to lead the conversation about branding on all of the station's social media platforms.Through communication with news managers and the marketing director, I created strategies to promote our stories, talent, station events and priorities that will help engage our communities and create interest in our brand online and on TV.I also managed all social media requests promoting any content under Disney and ABC Network. Nov. 2016 - July 2019As the Senior Social Media Producer for ABC13, I managed all of the station’s social accounts, created content and provided best practices for all reporters and anchors. I worked with the executive producer and other digital producers to prioritize social content throughout the day.I worked with newsroom staff and management to identify online content that would also work well for broadcast. I became active in several Facebook Groups in order to recognize possible story ideas for both digital and broadcast.Worked closely with the digital managing editor to strategize ways to improve engagement and execute tactics to promote the station brand and talent.

Houston, Texas Area

I oversee all social media platforms and vision of KPRC 2 brand. I create and share day-to-day digital content to increase engagement and brand awareness.Communicate daily with newsroom management, producers and reporters to accurately promote stories on social mediaMeet with and help guide reporters and anchors on improving social media presence and best practicesOversee, develop and execute social media strategy for newsroom staffTrack digital analytics using Facebook Insights, Twitter analytics and IconosquareLive tweet from Houston area events and take photos to create slideshow for click2houston.comManage and create social media campaigns through Social News Desk

Pasadena, Tx

I managed eight social media accounts for San Jacinto College and was responsible for monitoring the College's online reputation. I increased online engagement and helped to develop and improve the College's social media presence by adding several social media accounts. I played a big part in incorporating more video content on the College's website and social media platforms.San Jacinto College led the pack in social among other community colleges in our region and I was proud to be a part of the College's growing online presence

Jackson, Mississippi Area

• Worked extensively with Digital Sales Manager and Campaign Specialist to maintain and manage all digital campaigns• Communicated daily with the Campaign Specialist to accurately represent what the client wants to convey in an advertisement on WAPT.com• Input and edited digital campaigns using the program WebScan• Tracked and analyzed the progress of more than 12 active web campaigns using the program DART and sends those results to account executives• Collaborated and brainstormed with Digital Sales Manager in order to create revenue for Sales Department • Created digital sales proposals and organized digital orders for a sales team of seven account executives• Conducted research for account executives in order to better understand the digital needs of their clients• Analyzed WAPT.com data such as page views, unique visitors, etc. using Omniture and Google Analytics• Contacted local businesses in Jackson and surrounding areas in an effort to pursue various digital sales accounts• Set up appointments with potential clients and discusses advertising opportunities for WAPT.com• Educated the sales team about Facebook contesting and provided information to their clients about why Facebook contesting is beneficial to their business

Jackson, Ms

• Wrote and produced news topicals for 5pm, 6pm, and 10pm weekdays newscasts• Edited news topicals using the program Adobe Premiere• Communicated extensively with news reporters and news producers in order to promote top stories of the day• Assisted news during local election nights and sports during high school football season by calling to get results and inputting those results in ENPS• Worked with the Creative Services department to gather necessary information from archived stories and videos in order to create special project promos • Managed and monitored 13 Facebook promotions using Woobox to increase WAPT’s online fan base o One of the most successful Facebook campaigns I helped to facilitate was the Mississippi State Fair ticket giveaway which generated 812 new ‘Likes’ within a week. It was so successful we set up a second sweepstakes to give away more tickets.o Another Facebook promotion that I helped to organize and manage was The Help Tour sweepstakes. It generated 330 new ‘Likes’ and 3,577 entries in 19 days.• Worked closely with the newsroom to determine what information should be posted on 16 WAPT’s Facebook page throughout the day• Posted breaking news, severe weather updates, photos and videos on 16 WAPT Facebook page daily • Strategized a plan for the newsroom on how to use social media as a news and promotional tool

Omaha, Ne

• Played an integral part in growing the social media presence of two Facebook pages and Twitter accounts Pet Health Central ‘Likes’ increased by over 115,000 and McFin ‘Likes’ increased by more than 31,000 during my time at Sergeant’s• Created pet health and aquatic tips by researching books and online articles and posted them on Pet Health Central and McFin at least twice a week• Acted as the Sergeant’s spokesperson in the social media community by interacting with hundreds of fans daily • Worked closely with the marketing department to promote Sergeant’s products online• Produced, filmed, wrote, edited, appeared in and conducted interviews for pet health videos promoting Sergeant’s products and message• Created ¬weekly Facebook advertisements promoting • Responsible for product giveaways on Facebook • Updated management team about social media progress by creating monthly reports• Monitored over a dozen pet-related blogs daily using Radian 6 and Vocus• Wrote, updated and posted product descriptions for company websites • Facilitated the launch of press releases through numerous newswire services and monitored response rates• Handled media requests and worked with the Marketing Communications Manager to create a response• Helped to organize and promote several public relations campaigns • Played a part in organizing the company’s involvement in the biggest annual pet industry tradeshow in the world by producing a video highlighting the company’s new plant ; helped to prepare for press conference unveiling new products and Petrodex Superstar Smiles Photo Contest winner• Assisted marketing category managers with various projects• Organized and packaged product samples for sales team on a monthly basis • Managed donation requests by communicating with non-profit organization leaders • Organized Sergeant’s sponsored tent for the Nebraska Humane Society Walk for the Animals event in 2010

Corpus Christi, Tx

• Reported local news stories daily for the 5pm and 6pm newscast• Solo anchored weekend news and later promoted to solo anchor weekday noon news after a year of employment• Responded quickly to breaking and spot news on live television • Developed hard news and feature story ideas daily• Edited reporter scripts• Designed graphics for newscasts• Post web scripts in AP Style to www.kztv.com• Produced weekday and weekend newscast• Conducted live in-studio and field interviews• Booked guests for noon news• Developed hundreds of contacts within the community in order to stay up-to-date with news and events

Ba, Journalism, Business

Activities and Societies: University Star Newspaper

High School