Scott Czepiel Email & Phone Number

San Francisco, California, Us

The most rewarding project of my life.

Atlanta, Ga, Us

San Francisco, Ca, Us

Redwood City, Ca, Us

San Francisco, California, Us

Marina Del Rey, Ca, Us

Leader of Analytics team for database-driven CRM and marketing analytics agency.⋄ Analytics Expertise. Planning of all analytical projects for major marketing initiatives supporting acquisition, retention, and lifetime value maximization.⋄ Leadership. Management of analyst team ranging from mid- to senior-level in tasks including campaign management, ad hoc and project-based data analysis, statistical model building, and BI reporting solution development.

San Francisco, California, Us

RichRelevance offers dynamic personalization as a service for ecommerce merchants. Algorithms based on browsing and purchasing patterns, user history and session context serve over 5000 recommendations per second to customers shopping on the websites of top internet retailers. The Analytics group is tasked with making sense of all this data, to ensure that customers enjoy a relevant shopping experience.As a client-facing statistics expert, I was responsible for setting best practices and design of new analytics infrastructure.⋄ Client Engagement. Consulting during and post deployment on A/B and multivariate testing for optimization of recommendations.⋄ Analytics Infrastructure. Design of an analytics data model; scripting in R, SQL, Python, and Pig for automation of data management and modeling.⋄ Best Practices. Author of client-facing and internal use documents to establish best practices around testing and experimental design, data validation, power and statistical significance testing.

Seattle, Wa, Us

Head of Analytics for the Amazon Prime subscription service, building a world-class analytics, testing, and reporting infrastructure, business analysis, and team building.⋄ Membership Acquisition. Leading the statistical modeling and data mining to support automated ad targeting systems based on customer segmentation and experimentation.⋄ Analytics Infrastructure. Design and implementation of data systems for testing, monitoring, and evaluation of A/B experiments for creative executions.⋄ Business Analysis. Measuring program health, supporting key strategic marketing initiatives, understanding usage patterns and surfacing key findings to the senior management team.

Culver City, Ca, Us

Analytics pioneer for online market research firm serving clients in film, television, and CPG. Responsible for directing survey design, data management, sampling methodology, diagnostics, mentorship, and consulting both internally and with clients at executive management levels.⋄ Developed advanced regression-based modeling techniques for use in estimation, segmentation, reduction, classification, and other data mining strategies.⋄ Provided thought-leadership by attending industry conferences, preparing white papers, and acting as technical liaison at business development meetings.⋄ Led architecture and engineering projects ranging from in-house modeling, data management, warehousing, and reporting tools as well as revenue generating client deliverables.

Senior analyst in market research data and consulting services for film studios and entertainment companies.⋄ Programming and analysis of production software. In charge of design, development, testing, and maintenance of the major production applications which formed the company’s core deliverable products. Extensive statistical and application programming in SAS, SPSS, VBA, Excel, and Perl.⋄ Data analysis and statistical modeling. Developed predictive models for a variety of consumer behavior. Wrote custom software applications to view, analyze, and present findings.⋄ Daily client contact, providing recommendations for marketing campaigns based on data.

Data-centric website design using LAMP stack; automated data collection and custom report generation, including univariate and multivariate descriptive statistics, cross-tabulations, t-tests, and linear regression; consulting on quantitative data analysis and technical report writing.

As a systems programmer in a unix environment, wrote shell scripts for automation, task scheduling, report generation, and general system administration procedures.

M.A., Sociology

B.A., Sociology