Madzine brings you the latest News, Creative Work, Interviews, and Business Insight into Brands, Branding, Advertising, Fintech, Startup & Technology from Pakistan and worldwide.

As CEO of Madvertising, my primary role is to lead the company in its mission to create compelling and effective advertising campaigns that engage customers and drive growth for your clients. I am responsible for overseeing all aspects of the business, including strategy development, operational management, financial performance, and team leadership. Madvertising is an agency with a presence in three countries, and we manage clients in multiple remote locations across the world, which… Show more As CEO of Madvertising, my primary role is to lead the company in its mission to create compelling and effective advertising campaigns that engage customers and drive growth for your clients. I am responsible for overseeing all aspects of the business, including strategy development, operational management, financial performance, and team leadership. Madvertising is an agency with a presence in three countries, and we manage clients in multiple remote locations across the world, which enables us not just to work on-site but also hybrid and remotely.To succeed in this tough environment, I ensure to stay up-to-date with the latest trends and innovations in the conventional and digital advertising industry and leverage this knowledge to guide my team in the creation of innovative and effective ad campaigns. My constant approach to learning helps me and my team to have a deep understanding of the market, my client's businesses and their target audience to develop strategies that meet their needs and exceed their expectations.For me, my Client and my team's success depends on my ability to communicate effectively and collaborate with them and other stakeholders. This collaboration will ensure that all the campaigns that see the public eye hold our vision and madness at the same time along with the sensibility of the business, thus making it a very simple, focused and engaging advertising campaign that is aligned with brand messaging and marketing goals. By leveraging our collective skills and expertise, we as a team are ensuring to achieve Madvertising's vision of becoming a leading full-service advertising agency that drives growth and success for its clients, both locally and globally. Show less

One Degree embarked on a revolutionizing mission of energizing people’s lives with astonishing soda zest that is filled with deliciousness. We’re an edible lifestyle power booster & keep you fueled by creating innovative flavours that taste great!Further details & initiatives are coming soon!

Courses Taught:- Brand Management- Integrated Marketing Communication- Advertising ResearchKey Contributions:- Delivered comprehensive lectures on Brand Management, equipping students with strategic insights and practical knowledge.- Conducted engaging sessions on Integrated Marketing Communication, emphasizing the importance of cohesive and effective communication strategies.- Led courses on Advertising Research, guiding students in understanding and applying… Show more Courses Taught:- Brand Management- Integrated Marketing Communication- Advertising ResearchKey Contributions:- Delivered comprehensive lectures on Brand Management, equipping students with strategic insights and practical knowledge.- Conducted engaging sessions on Integrated Marketing Communication, emphasizing the importance of cohesive and effective communication strategies.- Led courses on Advertising Research, guiding students in understanding and applying research methodologies for effective advertising campaigns.Academic Impact:- Inspired and mentored students to excel in the fields of Brand Management, Integrated Marketing Communication, and Advertising Research.- Fostered a dynamic and interactive learning environment, encouraging critical thinking and practical application of theoretical concepts. Show less

penumbra is a digital media agency focusing on companies who want to be digital challengers or are at the cusp of being disrupted by digital challenges.• Developing a strong understanding of clients’ marketing and business objectives • Driving high-level strategic plans • Maximizing revenue from each client and ensure they are retained• Identifying cross-sell opportunities across the current client base • Ensuring that the team is continually developing its market… Show more penumbra is a digital media agency focusing on companies who want to be digital challengers or are at the cusp of being disrupted by digital challenges.• Developing a strong understanding of clients’ marketing and business objectives • Driving high-level strategic plans • Maximizing revenue from each client and ensure they are retained• Identifying cross-sell opportunities across the current client base • Ensuring that the team is continually developing its market, innovation and expert knowledge• Creating a great place for people to work • Managing the financial budget and hiring plans for the Client Development Team Show less

Centric DXB is a full-service digital strategy agency based in Dubai.• Develop strong relationships with day-to-day prospective and existing clients.• Develop an understanding of client’s business environment and consumer.• Engage with Country Manager and CS Lead for successful sale and delivery of projects.• Contribute towards a supportive culture, based on regular constructive feedback.• Ensure projects are setup with appropriate budgets to cover team utilization.•… Show more Centric DXB is a full-service digital strategy agency based in Dubai.• Develop strong relationships with day-to-day prospective and existing clients.• Develop an understanding of client’s business environment and consumer.• Engage with Country Manager and CS Lead for successful sale and delivery of projects.• Contribute towards a supportive culture, based on regular constructive feedback.• Ensure projects are setup with appropriate budgets to cover team utilization.• Train incoming teams on business analysis and strategy development • Anticipating, defusing and resolving conflict between colleagues and clients.• Ensures work is summarized and celebrated throughout Centric DXB. Show less

• Supporting the Account Management Team in the delivery of their objectives • Leading teams to develop Client specific strategies • Developing a strong understanding of clients’ marketing and business objectives • Driving high-level strategic plans • Maximizing revenue from each client and ensure they are retained• Identifying cross-sell opportunities across the current client base • Ensuring that the team is continually developing its market, innovation and expert… Show more • Supporting the Account Management Team in the delivery of their objectives • Leading teams to develop Client specific strategies • Developing a strong understanding of clients’ marketing and business objectives • Driving high-level strategic plans • Maximizing revenue from each client and ensure they are retained• Identifying cross-sell opportunities across the current client base • Ensuring that the team is continually developing its market, innovation and expert knowledge• Creating a great place for people to work • Managing the financial budget and hiring plans for the Client Development Team Show less

• Managed product launch of a Mobile based payment system and its advertising service across Middle East, Afghanistan, Kuwait, by development of brand plans and leading marketing & social media strategies • Successfully launched pilot project of Bus Payment System in Kuwait by leading its planning, deployment, and execution• Successfully launched Unilever’s beauty portal for Pakistani women (www.beautifulyou.com.pk) • Supervised Account executives and other departments (content &… Show more • Managed product launch of a Mobile based payment system and its advertising service across Middle East, Afghanistan, Kuwait, by development of brand plans and leading marketing & social media strategies • Successfully launched pilot project of Bus Payment System in Kuwait by leading its planning, deployment, and execution• Successfully launched Unilever’s beauty portal for Pakistani women (www.beautifulyou.com.pk) • Supervised Account executives and other departments (content & social media) for Unilever & Getz Pharma Show less

• Heading a team of account managers and executives and coordinate with senior management of the clients• Coordinate all market research, strategic planning, and communication development at both national and regional levels, developing innovative brand management solutions• Worked with a wide variety of consumer goods and financial services brands, including Brooke Bond Tea (Supreme, Pearl Dust & A1), Dove, Ponds, and Comfort for companies like Unilever and JS Group & Philips• Lead… Show more • Heading a team of account managers and executives and coordinate with senior management of the clients• Coordinate all market research, strategic planning, and communication development at both national and regional levels, developing innovative brand management solutions• Worked with a wide variety of consumer goods and financial services brands, including Brooke Bond Tea (Supreme, Pearl Dust & A1), Dove, Ponds, and Comfort for companies like Unilever and JS Group & Philips• Lead person for Ogilvy’s digital wing as well as heading internal training to employees in Pakistan (Karachi & Lahore office) Show less

• Conducted in-depth market analysis on behalf of client in order to formulate strategic marketing plans• Developed innovative brand management solutions, as well as delivery mechanism for a variety of clients• Managed the agency’s relationship with the entire brand management teams of all clients in my portfolio• Major clients include Sanofi-Aventis (pharmaceuticals), Hewlett-Packard (computers) and PSO (petroleum)

• Advised Philip Morris on its advertising campaign after severe government restrictions on tobacco promotion• Assisted in strategic planning for the Morven Gold brand rejuvenation campaign• Conducted pre-launch research and formulated communications strategy for the launch of L&M in Pakistan• Executed several advertising campaigns designed to re-position Red &White and other tobacco brands

• Designed communications and advertising campaigns for tobacco and financial services products• Managed the advertising campaign celebrating 100 years of Dunhill for British American Tobacco• Managed the “Flavour & Fortune” campaign and the launch of the new packaging for Benson & Hedges• Designed and managed the execution of an advertising campaign promoting deposit products, personal and auto loans for NIB Bank

• Served as a mentor to Karachi and Quetta teams for the programme, run jointly with Connecting Futures